💡 Research Paper Examples on Pricing Strategy
- The Impact of Pricing Strategy on Consumer Purchasing Behavior
Pricing is one of the 4 factors considered in marketing mix.The pricing strategies adopted by different firms affect the consumer willingness to pay based on the perceived value.
- Pricing Strategy in the Hotel Industry
Pricing strategy is a very crucial approach in the running of hotel businesses; mainly because the industry presents high fixed costs and minimal variable costs.
- Pricing Strategies
Premium pricing is the situation where a firm has a unique product or service which gives the firm a substantive competitive advantage that enables it to charge a high price.
- Pricing Strategy in Marketing
Pricing is a vital strategic arm of marketing. By adopting a suitable pricing strategy, it is possible to achieve greater profits in the long term or short term as the case may be.
- Walmart Company Pricing and Distribution Strategies
Walmart has been at the forefront of discount retail market within and outside the US. The firm has maintained positive growth trends over the years based on its effective pricing and distribution strategies.
- Services, Pricing Strategies, and Segmentation
Segmentation is a classification based on attitudes and aspiration values. It considers the lifestyle of the clients and adjusts the messages in the promotion methods.
- Mobile Manufacturing, Inc.: Pricing Strategy
There are two pricing strategies that could be used in promotion of a new product: penetration strategy and skimming strategy.
- Marketing Concepts: Pricing Strategy
Before setting the price for a commodity, it is important to take into mind various factors that will normally be realized after a thorough marketing research.
- Channel and Pricing Strategies
The principal legal entity in Germany that control the channels and pricing in coffee is the government. The Federal preserve committee is another group charged with the management of the government
- Hot Nodle Product's Pricing Strategy & Marketing Mix
The product is Hot Nodle and the pricing of this affects other marketing features. There will be different strategies to determine the price, segmentation and targeting.
- Johnson’s Pricing Strategy and Marketing Plan
The essay evaluates the Johnson’s pricing strategy and determines the possible reasons for failure while considering the competition and other externalities.
- Pricing Strategy & Special Topics
This paper discusses the success or failure of two initiatives, ethical issues, creative pricing strategies, types of marketing.
- MM Company's Pricing and Distribution Strategies
The essay presents a pricing strategy for the target market of the MM company and a distribution plan that will make the product available to the target customers.
- UK Market Pricing Strategy: Multiple Food Retailing
This paper investigates the sources of the competitive edge in multiple foods retailing and highlights the forces resulting in the development of a competitive atmosphere.
- Choosing Alternative Pricing Strategies
This report aims at studying one of the variables in the marketing mix. The variable selected for this study is Price.
- Flip-Flops Company's Pricing Strategy
After considering the situation in the sandal market, our company will utilize value-based and cost-based pricing in different segments.
- Mylan's EpiPen Pricing and Marketing Strategies
The scandal connected to Mylan and EpiPen's pricing was caused by recurrent price increases imposed by the company.
- Pharmaceutical Companies' Pricing Strategies
In the pharmaceutical industry, the most significant supply-related factor influencing the prices charged for an item is the economic structure of an industry.
- Airlines Pricing Strategies & Human Resource Management
The purpose of this study is to determine the weak relationship between airlines’ pricing policies and their activities concerning human resource management.
- The Choice of a Pricing Strategy
The choice of a pricing strategy is essential for optimizing sales and shaping the profitability of a product by manipulating its value both upwards and downwards.
- Dove Company's Pricing Strategy
Dove’s goods are recommended by dermatologists, as the moisturizing effect is one of the main features of the company’s products.
- Hotel Pricing Strategy and Customer Booking Behavior
The analysis is centered on reviewing the factors influencing pricing in the hospitality industry and their contribution towards understanding customer behaviors.
- Diaper Rash Spray's and Bag's Pricing Strategy
This paper critically evaluates the pricing decisions of two new commodities, QwikDry Diaper Rash Spray and ‘This and That’ bag to enhance their position in the market.
- The TJX Companies Inc.'s Pricing Strategies
Effective pricing strategy is one of the keys to attracting more customers and ensuring the continuous growth of the company.
- Pricing Strategies and Models in the Hotel Industry
The rule-of-thumb model and Hubbart formula pricing strategies present a weakness during the pricing of hotel rooms because they do not consider market conditions and changes.
- Pricing Strategies of Zara
What pricing strategy does Zara use? And is it effective against its competitors? Learn more in this essay on the pricing strategies of Zara.
- Pricing Strategies Comparison
This paper gives a detailed analysis of choice using three pricing strategies: value-based, competitive, and cost-plus.
- Pricing strategy and channel of distribution
A pricing strategy is one of the essential aspects of marketing in the venture of launching the product in the U.S market
- Odyssey Isle: Analyzing Pricing Strategies
The present rate structure by which a person paying just a small amount and is able to visit five attractions is counterproductive for the company overall profitability.
- Market Structures and Pricing Strategies
All industries can be divided into four market structures: pure competition, monopoly, monopolistic competition, and oligopoly.
👍 Good Pricing Strategy Essay Samples for College
- Pricing Strategies and Marketing Channels
In choosing its pricing objectives, a company must first establish what it wants to achieve with a certain product offer. The demand limits the price that a company sets for its commodities or services.
- Pricing Strategy: The Good-Better-Best
The G-B-B approach to pricing implies the focus on features offered by companies that they would value the most, which influences their willingness to pay for them.
- Market Structures and Relating Pricing Strategies
A market structure highly depends on the competition type as it determines the demand, pricing, production costs, and profitability and is the main point in strategizing.
- Classy Company Pricing Strategy
A market survey would help Classy understand how it can position itself in the market effectively. This would make its operations more efficient.
- The Effects of Booking.com on Hotel Pricing Strategies
The removal of the limitations that Booking.com placed upon the pricing strategy of hotels was harmful to the industry and needed to be removed
- Pricing Strategy and Special Topics
Pricing strategy refers to the series of maneuvers that businessmen employ to arrive at the final price of a new product at the market.
- Starbucks: Business Pricing Strategies
At Starbucks, prices are set on the basis of quantity, distribution level, geographic area, and the cash payment.
- Australia’s Mobile Market: Marketing Strategies and Pricing Factors
The internal and outside factors of the company that affect the pricing decisions of an existing, and a new mobile telephone service provider planning to enter the Australian market.
- Voice-Activated Brake System Pricing Strategies in the UK
Voice-Activated Brake System will help to cut down the number of car accidents, this will be enhanced by the pricing strategies planned to make the product enter domestic markets.
- Pricing and Marketing Strategies for Windows and Office That Microsoft Should Follow
The strategies Microsoft is trying to employ show the potential for it to succeed despite some people showing pessimism.
- Product Customization and Pricing Strategies
The article covers the aspects of price customization in a clear and precise way. It discusses price customization and price customization strategies in depth giving suitable examples.
- Schwinn Bicycles Pricing Strategy
This case study examines the issues that relate to the price that Schwinn bicycles charges their customers.
- Toyota and Plexus Pricing Strategy
To be more specific, Toyota combines the low-price approach and the market share strategy in order to attain a maximum efficiency.
- Description of the Pricing Strategies Tools
Pricing strategies are approaches to setting prices for specific goods or services that depend not only on business owners’ intentions but also on external market factors.
- Airline Pricing Strategies Versus Consumer Rights
The airline industry has always been beholden so to speak to its fuel and airplane suppliers since, without them, it would be unlikely that they could continue operations.
- Credit Based Strategies in Pricing Contracts and Assets
Credit risk strategies seek to optimize financial institutions' “risk-adjusted rate of return by maintaining credit risk exposure within acceptable parameters”.
- Product Pricing Strategies: Segway
It is possible that Segway failed to accommodate mark-ups in the industry. This to mean that the projected selling price failed to consider the actual channels of distribution.
- The Australian Car Market Best Pricing Strategy
Great wall motors should formulate the best pricing strategy that will capture a wider market, compared to other top manufacturers who focus on their brand value and reputation.
- Pricing Strategy for a General Motors' Chevrolet Bolt EV
The paper proposes to set the prices at a lower level than the cost-based model would expect, due to high manufacturing expenditures for the Chevrolet vehicle.
- Aspects of Pricing Strategy
Effective use of pricing strategy is the quickest and most reliable path that hoteliers could follow to maximize profits and revenues.
- Marketing Channel Strategy and Pricing Strategy
781 pricing strategy aims to lower the prices of hamburgers, sandwiches, and other food including ethnic food, to emphasize a bargain and attract customers.
- Product Modification and Pricing Strategy
The most important things are the expectations of the market, motivation of the consumers, values, attitudes and the comparison of the markets being chosen.
- Pricing and Promotional Strategies in Health Facilities
Pricing and promotions are elements of marketing mix, organisations need to set a price that is competitive in the market and offer maximum returns.
- The Analysis of “Microsoft's Aggressive New Pricing Strategy” Using Microeconomic
Price discrimination depends on the demand of the product among various subgroups of the target customers.
- Pricing Strategy Apple iPad Versus Amazon Kindle
Kindle and iPads have been the design of two major companies. Their price strategies are likely to change in the long run to accommodate the growing consumer market.
- Korwin Pharmaceuticals: Promotion and Pricing Strategy
It may be beneficial for Korwin Pharmaceuticals to implement a number of pricing strategies independently in order to assess their influence on the accumulated revenue.
- FedEx Company's Marketing and Pricing Strategies
FedEx provides shipping services for various purposes. The service price depends on the type of product to be shipped.
- Different Pricing Strategies
This report looks at the different pricing strategies that can provide appropriate prices to company products.
- Huawei's Pricing Strategies in Global Marketing
Huawei mobile phones have achieved the international level. This paper aims to discuss Huawei's pricing strategies in global marketing.
- Monopoly Pricing Strategies in Case of Competition
Because establishing the highest price possible is among the only options that a monopoly can afford, it has few chances to stand a competition due to the lack of products variety.
🎓 Simple Research Papers about Pricing Strategy
- Value Chain Management: the Pricing Strategy
One of the most important characteristic of a top brand is its ability to deliver the benefits that customers truly desire.
- Apple Watch Pricing Strategy
The 80/20 price rule is the best they should be adopted by Apple and it will get them to the number 1 or 2 watch selling company.
- Repositioning Dynamics and Pricing Strategy
Pricing is a challenge for many companies because they consider that correct pricing can intensify the product sales.
- Market Structures and Pricing Strategies
A market structure is a tool used to determine the pricing power of certain products. The market structures have been discussed in this paper in relation to pricing strategies.
- Principles of Pricing Strategy
The pricing strategy was based mostly on external factors rather than internal ones. In marketing, these external factors are the ones that are most difficult to apprehend and foresee.
- BMW Group's Pricing Strategy and Discrimination
BMW Group practices price discrimination because of the differences in price elasticities in various countries, collusion, and constraints that are associated with import quotas.
- General Motors Company: Pricing Strategies
From 2008, GM had been utilizing various techniques for promoting price through retail, dealer, and fleet incentives regarding customer rebates, monetary rate assistance.
- Apple's New Pricing Strategy Impact
The quality service would grant even more customer loyalty, and in the future, they can buy other costly devices.
- Nike Pricing Strategy
Two university students, Philip Knight and Bill Bowerman in the Early 1964, founded Blue Ribbon Sports, a company that later changed its name to Nike, Inc. in 1978.
- Pricing Strategies' Effects on Consumer Behavior on Social Media Platforms
Companies promote their products and services on various social media platforms due to their pricing strategies by offering content that persuades people to purchase.
- Richmond Plastics Company's Product Pricing Strategy
Richmond Plastics should develop an appropriate pricing strategy based on the competitors’ prices and the demand for the product or service in the market.
- Pricing Strategies in the Healthcare Industry
The healthcare industry is a unique sector. The pricing strategies are designed to attract different types of customers, such as high and low-income earners.
- Pizza: Pricing Strategies
This paper describes three basic pricing strategies and applies them to classify the major pizza chains based on exploring the online ordering process
- Pricing Methods in Marketing Strategies
A careful analysis of a product is a prerequisite before a particular pricing model is adopted. The analysis in question should encompass all facets of the product.
- Pricing Strategies in International Markets
This paper analyses the key factors in determining pricing strategies in international markets using examples from the fast food industry.
- Pricing Negotiation Planning Strategy
This paper presents the negotiation planning strategy. The purpose of this negotiation is to improve the price of the negotiated product.
- Marketing Research in Pricing Strategy
While developing a pricing strategy for a product, a few steps to be followed are to develop a marketing strategy, determine the marketing mix decisions other than price.
- Keds Company's Pricing and Marketing Strategies
In Keds’ case, the existing competition from business rivals requires tactical marketing, customer service, quality, and price restructuring to meet its trading challengers.
- Parker Hannifin’s Strategic Pricing
Strategic pricing is the act of setting a product price based on its value to a customer. The pricing can also be based on the forces of demand and supply rather than input cost.