💡 Research Paper Examples on Sony
- Can Human Resources Make a Strategic Contribution to Sony-Europe?
The objective of this report is to illustrate how Sony Europe can sustain its performance in the European region by incorporating strategic human resource management concepts.
- Australian Sony Handycam's Advertising Campaign
The main idea of this advertisement is to show how clear the photographs taken by the Sony Handycam camera are regardless of the age of a person.
- Analysis of Sony Group Corporation
The paper analyzes the Sony Group Corporation – one of the leaders in the sphere of consumer and professional electronic products.
- Sony Corporation's Contemporary Developments in Business and Management
This report is a study of the internal and external factors affecting the electronics major Sony Corporation. Sony Corporation is one of the world’s leading electronics majors.
- Sony: Critical Analysis, Market Opportunities
The company is able to utilize the opportunities and neutralize dangers by focusing on its brand and product quality
- Apple, Samsung, Sony, Huawei, Lenovo Product Hierarchies
The essay will analyze the product hierarchies of Apple, Samsung, Sony, Huawei and Lenovo that deal with mobile and wearable devices in the Dubai market.
- Sony Corporation's Failure in the MP3 Industry
Sony Company found it difficult to improve its technology and implement the new changes that were unfolding. They had done a lot in terms of technology.
- Factors of the Fair Use Doctrine that Played in Favor of Sony
Why did the district court rule in favor of Sony Corporation? Check this post to learn about factors of the fair use doctrine played in favor of Sony.
- Marketing Plan for Sony Corporation
This paper discusses the marketing program of Sony Corporation. The firm would like to venture into other developing markets to sell its music system.
- Sony: Marketing and Business Analysis
In fact the market research of the Sony company is extremely strong and effective. Market research involves collecting information through primary and secondary sources.
- Sony Firm's Mission, Vision and Strategy Statement
SONY faces a downfall due to the lack of a distinct strategy statement as organization strategies advance and are refreshed to adapt to current factors over the long run.
- Sony Corporation: Technology Design
This essay is an assessment of how Sony Corporation is designing its technology systems to meet the market demands and make profits as projected by the management.
- Sony Company's Human Resource Development Policy
Sony is a Japanese company that specializes in consumer electronics, which accounts for about six percent of the market share.
- Sony Company in Japan and the USA
The essay assesses the effects resulting from the contraction of both U.S and Japan economies and the effect of their respective currencies on MNC Sony.
- The marketing strategies of Sony and Samsung
There is a SWOT analysis on each company highlighting their strengths, opportunities, weaknesses and threats based on their operations and positions in different markets.
- Operation Managment About Sony, Determining Customer Needs
The paper gives the status and importance of identification of market needs in Sony and identifies customers' needs through interviews, focus groups, and observation.
- Sony Corporation and Its SWOT and PESTLE Analyses
Sony Corporation is an organisation that primarily deals in the manufacture and distribution of electronic appliances.
- Competing with Dell, Apple, and Sony
The essay examines a new laptop company's SWOT analysis and formulates strategies (marketing mix and promotional mix) to compete effectively with Sony, Dell, and Apple.
- Sony’s Projector Manufacturing Market in 1989
The competitive situation on the projector market considering Electrohome production in 1989 and the strategy applied by Sony will be discussed in the present essay.
- The Sony Electronics Company's Buyers and Marketing
The behavior of Sony’s customers is influenced by several factors, including the price, sales promotion, brand equity, and product availability.
- Sony Corporation Quality Management
Sony Corporation is keen on maintaining satisfactory customer service. The company strives to deliver high-quality products since it respects customer's viewpoints.
- Sony Television: Company Analysis
The Sony Corporation deals in financial services, entertainment, game, and electronics. Sony is a world-leading manufacturer with its capital in Tokyo.
- Sony and Ericsson
This paper discusses the motivations behind the formation of SEMC, the problems encountered in the joint venture, the strategies used by both organization to address the problems.
- Marketing Strategy for Sony’s Music System
To continue playing its role in the competitive global industry, Sony has a mission of creating value for its stakeholders and improving the quality of life.
- Sony Corporation and Video Game Consoles Industry
The paper contains a SWOT analysis of Sony Corporation. It reveals what resources and competences a company in the video game consoles industry needs for competitive advantage.
- Sony: Company of Electronics
The main challenge of Sony’s senior management is to increase net profits of its products especially in the electronics industry.
- Sony Corporation: Organizational Change
Sony Corporation has shown great examples of successful organizational change as the company was able to restructure its values efficiently.
- Sony Company’s Supply Chain Management
The paper analyzes Sony’s supply chain management. 👨💻 Learn more about Sony’s logistics and procurement strategy!
- Internationalization on Example of Sony Company
This essay focuses on one of Sony’s daughter companies, Sony Computer Entertainment, especially on the production and internationalization of gaming consoles called PlayStation.
- Sony Ericsson Company Strategic Management
Sony and Ericsson are two multinational companies that decided to form a collaboration to become Sony Ericsson in 2001.
👍 Good Sony Essay Samples for College
- Nintendo and Sony Companies' Financial Fundamentals
The paper presents the analysis of fundamentals about Nintendo and Sony and the ratio analysis to complete the review of the companies' revenues.
- Sony’s Brand Strategy: The Effectiveness Brand Strategy in the Creation of Brand Value
Due to the measures that the management has in place, the Sony brand will continue to reverberate across the Electronics sector, but this can only be for some time.
- Sony Corporation: Company Valuation Report
This paper is a financial analysis for Sony Corporation. The evaluation shows Sony Corporation shares to perform slightly below projected values.
- Sony PlayStation's Online Display Advertising
This assessment paper will be analyzing the use of display advertising for promotion of a large brand such as Sony PlayStation.
- Sony Pictures Hack: The Criminals Won
The issues discussed in this case are economic and legal difficulties, which Sony Pictures encountered as a result of threats and hacking.
- Business Consultancy: Sony vs Panasonic
The company has a very great influence and presence in the electronics market and its products are used as a measure of standard to other brands from other companies in the market.
- Sony Corporation
Sony Corporation (Sony) is one of the leading electronics manufacturing and distribution Companies in the world. They include networked Products and Services; Music; Consumer Products and Devices; Pictures; Financial Services and others.
- Sony Company's Marketing Management
When Sony developed a plan to revolutionise the gaming industry, consumers expected the products to live up to their expectations. PlayStation 1 and 2 made remarkable sales.
- Marketing Project of Sony Ex4D Pro
Sony Ex4D Pro is an excellent option for Android fans since it includes a great variety of functions and provides a fantastic user experience.
- Human Resource Management at the Apple Inc. And Sony Corporation
Human resource management involves management of people in the organisation, and such other important functions as recruitment and other personnel functions in the organisation.
- Sony Corporation and Its Product: Marketing Planning
Marketing planning provides the basic means for designing the marketing mix, implementing marketing programs, and establishing new marketing objectives.
- SONY: The Launch of Fingerprint Scanner
SONY attempted to address new market gaps by offering a fingerprint scanner that individuals could use for various purposes.
- Sony Corporation and the New Trade Theory
The New Trade theory is referred to as an economic theory developed by several economists in the 1970s. This theory has clearly been elucidated by the Sony corporation.
- Sony Corporation of America vs Universal City Studios
The case Sony versus two respondents, Universal Studios and Walt Disney Studios was a defining moment in the legislative history of the Copyright Law
- Sony Corporation and Consumer Behaviour in the UK
The report focuses on Sony Corporation and analyzes the consumer behaviour in the consumer electronics market in the United Kingdom and the influences of various factors.
- Sony Ericsson Company's Marketing Plan
This marketing plan depicts the importance of situation analysis for setting the objectives and strategies, so Sony Ericsson will be able to target all segments in the UK.
- Sony Corporation International Trade Strategy Analysis
Sony's current objective and strategy are focused on getting closer to people, which means that the company is shifting its vector of development on creating social value
- Sony Company’s Decision Making
This paper focuses the decision making on view of Cyert and March’s, Brunsson's, Zimmerman’s, Bates. Also analize factors that have hindered Sony from position in the market.
- Cyber Attack on Sony Company
The main goal of this paper is to analyze the case of cyberattacks on Sony, discussing the existing evidence and alternative decisions that could have alleviated the negative impact of the incident.
- Mitsubishi and Sony companies
A business report is meant to provide investors and other stakeholders with information that is important in running a particular business.
- Sony Company Products: GoPro Camera Competitive Analysis
GoPro is one of the well-known action camera manufacturers in the United States. The policy and goals of the company make it special and attractive to consumers.
- Sony Corporation's Marketing Strategy in Action
Globalization has both positive and negative effects on any company that operates globally. On the one hand, Sony can access new markets and gain many loyal customers.
- Sony Corporation: Internet Technology, Marketing, and Security Concerns
Sony tried to upgrade its security measures in order to protect customer information. This was positive and a step towards the right direction.
- Sony's Response to North Korea's Cyberattack
In 2014, Sony Pictures Entertainment faced a cyber attack from North Korea prior to the release of The Interview, a film that discusses the personality of North Korea’s dictator.
- Sony PlayStation Gaming Company's Value Chain Analysis
This paper aims at conducting a value chain analysis on Sony PlayStation Gaming Company. Some of the marketing activities include advertisement and sales promotion.
- Sony Ericsson: Company Information
Sony Ericsson mobile communication was formed as a joint venture in 2001. The aim of this paper is to take a deeper analysis of the whole path traveled by the joint venture.
- Sony Corporation and Mobile Marketing Strategy
Sony Corporation holds international operations all over the globe operating through subsidiary corporations. However, the most important are: Sony America (SONAM) and Sony China.
- The Sony Company's Corporate Strategy
The present-day corporate strategy used by SONY is worth supporting for its emphasis on innovation and flexibility.
- Sony and Ericsson Merger`s Benefit to Strategic Management
This paper presents a critical analysis of Sony Ericson Joint Venture that kicked off in 2001. The merger between Sony and Ericson gave them benefit from their market segment.
- Nintendo and Sony Companies' Financial Strategies
The paper presents pro-forma financial statements for Nintendo and Sony, the discussion of current strategies and future investments, and the ratio analysis.
🎓 Simple Research Papers about Sony
- Sony Corporation: The External Environment
The external or the company’s macro-environment helps Sony Corporation sustain worldwide success by managing external influences and related difficulties.
- Sony Corporation's Stance in the Market
The purpose of this case analysis is to provide a brief overview of Sony Corporation’s current stance in the market, including industry analysis and financial statements.
- SONY’s Eco Innovation for Televisions: A Memo
The paper studies such radical change in SONY production as shifting from CO2-emitting to environmentally safe products.
- Marketing Strategy: Sony TV
Sony is a global company that provides innovative and high-quality products. Intensive marketing plays an important role in ensuring that the company remains competitive.
- Sony Inc.'s Technological Growth and Challenges
This paper presents a comprehensive analysis of the challenges encountered by Sony Inc. due to the digital age's advancements.
- Sony PlayStation TV Micro-Console Marketing Project
Playstation is trying to attract customers with new Sony PlayStation TV micro-console. To regain its global market position, the company should introduce a high-quality product.
- Sony's Evolving Human Resource Challenges
Sony relies on an ethnocentric orientation in staffing which requires that managers from headquarters hold key organizational positions in new marketplaces.
- Sony Company's International Business Strategy
Sony is a giant electronic producer from Japan. It has been in the front-line in producing reliable technological devices, it should have produced machines to read the blue ray.
- Marketing Plan for Sony’s Xperia 1 Smartphones
The paper focuses on Sony’s Xperia 1 smartphone, which is an example of a highly advanced product, but which fails in sales due to its low popularity.
- Sony Strategy: Management & Planning
Working on Sony strategy report? 📷 Sony made alliances in countries with restrictions on penetrating the market. 🤓 Read more about it in the analysis of the strategic planning of the Sony company! ✅
- Sony Camera Poster: Graphics in Consumerist Culture
The poster of Sony Cyber-shot TX5 and the major heading reveals the make and range of the camera for the prospective customer.