In marketing communications, it’s essential to keep the target audience in mind. Find available resources and free paper examples on the subject from databases like EssayBizLab. Once you have a few studies and samples in hand, you can start coming up with your own thesis statement and arguments.
Introduction Hyundai Motors, headquartered in South Korea, is an automotive company that was founded in 1967. The key products include cars, commercial vehicles, and engines. At present, the company has about 4.8 million production units and an operating income of $18 trillion as of 2019 (Chopra, 2018). Currently, the company...
Zara’s Products Zara offers a wide variety of products in the fashion industry. The company positions itself as a provider of affordable fashion. Affordable prices are achieved by controlling most of the steps in the supply chain, and hence significantly reducing the costs. Scale economies also play a considerable role...
Situation and Endeavour Premium Coles Jewellery has experienced a decline in profit margins. The main cause of decline in profit margins is the constant price wars in the industry. Additionally, Premium Coles Jewellery is a new brand in the country. However, customers have associated it with higher prices even though...
It sometimes happens that an organization’s marketing efforts turn out to be disconnected and do not complement each other. In this case, they do not help to shape a unified brand image and be heard and recognized by a large audience of prospective customers. Integrated marketing communications strategies solve this...
Executive Summary This paper holds that marketing communication is one of the most salient aspects that firms should focus on in their quest to maximize profit and increase their customer base. The paper entails a comprehensive analysis of the marketing communication adopted by Ace Grace Care Homes, which operates in...
Abstract Generally, the media has persistently provided a rich niche for marketing initiatives (OECD 2002, pp. 56). This applies to small and medium-scale enterprises. The present infiltration of various forms of media advertising including the print media, internet, television, radio, and other sophisticated forms has a significant impact on the...
Introduction A communication campaign is a large and complex exercise that involves the cooperation of all decision makers in an organization. The communication campaign aims at attaining the set objectives of an organization. It employs an Integrated Marketing Communications (IMC) technique that focuses on Public Relations and Social Media Optimization....
Introduction Marketing communication is a fundamentally vital aspect that determines the success of an organization when it comes to wooing customers. The methods used in accomplishing this undertaking must be selected carefully to enable the organization to inform the customers with clarity and effectiveness. The impact realized in that marketing...
Introduction In modern society, much attention is paid to the promotion of the idea of sustainable development and the necessity to meet present needs, not at the expense of future generation needs. Many people expect to live in a safe and properly developed world without even considering how significant and...
Abstract Academicians and organizational executives regard integrated marketing communication to be an indispensable tool in the modern marketing environment as it draws on the synergy of multiple communication channels regard integrated marketing research. Integrated marketing communication (IMC) provides marketing communication managers with the tools to achieve higher financial organizational performance...
Abstract One of the key factors in successfully marketing of any product requires a through and careful understanding of the motivation, learning beliefs and decision making process of the consumers. This becomes especially important in the case of automobiles since the decision to purchase an automobile involves a huge financial...
Executive Summary Integrated Marketing Communication (IMC) is a concept of management which is developed to make all different aspects of marketing tools like personal selling, advertising, sales promotion, public relations, and direct marketing act together as a single unified force instead of making them to work in isolation to each...
Abstract Company executives have realized the importance of conducting marketing campaigns via social media with special focus on Facebook. The importance of Facebook as a platform to reach a wider segment of online communities relates to the benefits associated with reaching the customer in real time, gathering information about consumer...
Introduction Chapter seventeen of Kotler’s and Keller’s book Marketing Management discusses Designing and integrating Marketing communications. Marketing communications or communication mix as what it is referred to by some authors is the major factor in marketing a product. It includes various areas such as Advertising, Sales Promotion, Events and Experiences,...
Introduction Entrepreneurship and production thrive on selling services, products, and ideas to intended users. Promotional marketing is a crucial aspect of the process of improving the sale of ideas and products to the public. Therefore, promoters and marketers should consider all the important aspects related to marketing for their marketing...
Introduction Companies presently face high levels of competition. Many factors cause the eminent competition (Ozuem 2004, p. 11). Consequently, organizations strive to adopt strategic marketing approaches. The basic aim is to achieve and maintain a considerable competitive advantage. There is a common integration of appropriate marketing mix. It is important...
Executive Summary This report gives insights into digital marketing. Accordingly, the report highlights the fundamental element formula for digital marketing. In addition to this, the report considers the opportunities and drawbacks associated with digital marketing. The integration of primary and secondary information is used to draw recommendations on the report....
Introduction The sphere of marketing as one of the main forces of influence on modern consumers is open to innovations, new technologies, and improved strategies. This area is interesting to me for several reasons, in particular, due to an opportunity to implement new ideas in practice and verify their effects...
The primary goal of this research paper is to evaluate the communication and competitive strategy of Coca-Cola soft drink beverage. Firstly, the product will be described, as it will help understand the company’s focus. Secondly, the communication and competitive strategy audits will be conducted to evaluate the performance and effectiveness...
Introduction The rise of social media has compelled most business operators to change their information systems. According to Aral, Dellarocas and Godes (2013), social media has both positive and adverse effects on all forms and sizes of businesses. Technological growth has enabled a majority of the people to own computers...
The relevance of Different Types of Social Media to Marketing Different types of social media platforms are used in marketing. They include personal/social networks, e-commerce, online reviews, social publishing, discussion forums, media-sharing networks, and bookmarking sites (Brown 23). Each of the aforementioned types has a distinct role to play marketing....
Digital marketing involves the transfer of information about a brand using internet-based technologies. The marketing strategies are delivered with the help of video or audio technology. Goods and services are customized to the needs of clients and advertised over the web thereby reaching the consumer efficiently and quickly. Examples of...
Social media affects marketing in various ways. Due to the limitation of the assignment, only two of these ways will be exploited in the essay. The two ways are how social media affects marketing through communication and also how it affects marketing through advertising. Social media has revolutionized both communication...
Introduction Information Communication Technology [ICT] has undergone remarkable transformation over the past decade due to increased research and development by institutions and individual entrepreneurs in the sector. The research and development in ICT has led to the emergence of diverse Internet-based technologies that businesses can adopt in their quest to...
What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Different marketing scholars have offered diverse definitions to the phrase consumer behavior. However, the most accepted definition according to Schiffman and Kanuk...
