Recognizable brands are services, concepts, or products that have built up a good reputation over time. They are generally known for their high quality and popularity. Many recognizable brands are synonymous with their respective industries and enjoy considerable market share.
By studying the established and well-known brands, students can learn about the different marketing strategies these businesses have used to achieve success. Recognizable brands can also provide valuable insights into the competitive landscape of the relevant industries.
Essay samples in our database can show you how to effectively analyze and discuss the marketing, financial, and operational aspects of recognizable businesses.
It is seen that the most important asset of any business is its reputation and its ability to attract and retain customers, vendors, employees, stakeholders, etc. A company’s reputation is the most crucial factor that builds trust between people and helps each other in time of need. Building of reputation...
Video streaming services can be considered an integral part of the modern TV and movie industry as they guarantee people access to the content they want. Additionally, they provide options for customization and selection of products that are really interesting to people. For this reason, Netflix, as one of the...
Toyota production is one of the most adored systems to have ever been developed in recent times. Developed by Toyota Motor Corporation in the mid-’70s, the system was lauded for producing excellent quality, minimal costs, and reduced lead times. It was premised on the principle of “Just in Time” production....
Visa chose to participate in the 1980s Olympics because the event was a global competition that brought people together from various countries around the world. In that regard, it would offer an invaluable platform for the company to promote its brand. The Olympics brand equities aligned with Visa’s vision at...
Overcoming emerging challenges can be a strenuous task for any organization. As a company grows and improves its outputs, it is bound to encounter numerous obstacles, ranging from leadership issues to insufficient development resources. To promote advancement and ensure that the established goals are achieved, it becomes necessary to create...
The PC industry was born in the mid-1970s and since then has expanded rapidly. Since its beginnings, the PC market has witnessed several booms. An essential feature of this industry was innovation and new product development. Hardware components were changing fast, and technology was improving rapidly. One company had no...
In its operation, McDonald’s target customers of different age groups, that is, adults and children. This means that the firm has a wide target market. However, children form the key primary target market for the firm. McDonald’s basis its target market on factors which are easily identifiable in the market....
McDonald’s organization needs to develop its major sector in order to be absorbed by the global market in a more effective way. For instance, perfecting its relation with the foreign government of the countries in which its industry branches and restaurants are located can be achieved by creating employment opportunities...
Over the last ten years, Netflix has built for itself a name that inspires trust among its customers. It is seen as an innovative company that is in tune with the latest technology. Netflix’s top strategic team is aware of its technological advantage and is actively working towards retaining this...
The video rental business is an extremely competitive business. Netflix faces stiff competition not only from the traditional brick-and-mortar video rental companies like Blockbuster but also from newer technologies such as “Video-on-demand”. Additionally, newer technologies are constantly becoming available, which poses a further threat. Under the circumstance, if Netflix hopes...
Owing to the idea that Wal-Mart strives to integrate the international market and to fix its position their, it also should encourage continuous changes within the organization. In this respect, the main method of adjusting to the new environment is enforcing the new technological and strategic management. Concerning technological advancement,...
Introduction Many decisions must be made to ensure that the services provided are always competitive and in demand. In marketing, they concern with four main areas: assortment and pricing policy, distribution and sales, advertising, and communication. In developing its unique marketing combination, Apple Incorporation takes a premium branding approach. It...
Introduction Walmart is one of the largest retailers operating grocery stores, supermarkets, hypermarkets, department and discount stores, and neighborhood markets. The company’s stores provide grocery and consumables, wellness and health products, office and entertainment, technology, apparel, and home categories, as well as hardlines. Additionally, Walmart manufactures its own products under...
Following the currently experienced competition in the global markets, various organizations are finding themselves in the losing end at the advantage of others. As it has been revealed, the currently experienced technical complications facing the collaboration between Google and Microsoft is offering Amazon a better chance to stand for better...
To keep pace with the increasing competition in the global environment, Ikea needs to keep expanding its activities to maintain its market presence in Russia. It has not been able to ease itself into the Russian market by acquiring existing businesses or by establishing a joint venture with a profitable...
In the recent past, different brands have tried to influence people using different marketing tools, especially through brand persuasion. Leveraging this marketing tool helps to tap into the emotional being of the consumers, hence building a culture around the product or service (Dretzin, Goodman, & Rushkoff, 2004). This is true...
Introduction Tesla is one of the largest and most notable electric cars manufacturers globally. Its sustainable business approach and early entry to business have placed it at a vantage point over others, and this trend is expected to continue in the next five years. Tesla’s popularity and growth will increase...
Introduction Numerous food processing corporations seek to invest in new projects that can provide them with the opportunity to find winning products and to create the consumption patterns that allow them to cut the costs. The most common scenario in the case of a mighty conglomerate is to establish a...
The economic downturn caused Walmart’s private label sales to increase. Many consumers who had never tried private label products were forced to do so because of financial strains. What was surprising to them was that private labels were just as good as branded products, if not better. Walmart, therefore, generated...
The case presented in the article by Wilson (2014), “Louis Vuitton Accused Of Racism, Slapped With Racial Discrimination & Harassment Lawsuit?” demonstrates the unwillingness of major corporations to invest in the development of organizational culture. The same is present with LVMH as it seems to not nourish employees’ behavior in...
The New York Times article titled ‘Wal-Mart gives up Germany – Business’ was written by Mark Landler on July 28, 2006. The article presents major issues of interest and especially business affairs in German market. In the introduction section, it is evident that Wal-Mart stores acknowledged defeat by agreeing to...
Introduction On May 13, 2014, Google was instructed by the European Court of Justice (ECJ) to confiscate links to personal information about individuals if they request that the links be removed. The ruling stemmed from a case brought before the ECJ by Spaniard Mario. Spaniard argued that links to an...
Introduction The case of the Coca-Cola Company sheds light on IoT applications for beverage businesses. Six years ago, the company started testing its smart IoT-connected refrigerators that facilitate the collection of data that local managers might find conducive to increased sales (“Coca-Cola benefits from IoT,” n.d.). These smart coolers’ data...
The External (EFE) and internal (IFE) factor evaluation matrices do not only allow a company to properly consider its strengths, weaknesses, opportunities, and threats but also to evaluate their impact on the overall company’s standing. For Walt Disney, both IFE and EFE matrices present mixed results that require analysis. In...
By 2020, IKEA has set itself the goal of achieving gender balance in leadership positions and creating an atmosphere of equality in all business processes. The company aspires to support both men and women in the workplace in the administrative and managerial spheres. At the same time, the company also...
McDonald’s is a world-famous fast-food restaurant that almost all people around the globe love. Millions of people visit this place to eat quickly on the go and enjoy the delicious food. Recently, McDonald’s felt a strong need to adjust its menu to various cultures, as they opened restaurants worldwide. It...
It is the utmost responsibility of the company’s board of directors to ensure that management formulates decisions and strategies that create value for its shareholders. Therefore, the board is responsible for overseeing and controlling management’s activities (Ross, Westerfield, & Jaffe, 2013). There are different areas that can be evaluated for...
Apple Inc. is an international company that is based in Cupertino, California. It specializes in consumer electronics, online services, and computer software and is considered one of the Big Four companies, along with Google, Microsoft, and Amazon. Apple efficiently uses collaborative arrangements for sales expansion, risk minimization, as well as...
It is indeed true that it was not the company’s fault when employees never diversified their investment portfolios. In any case, the 401 (k) plans did not put any restriction for employees to spread their investment risks (Bratton, 2002). A number of critics were quick to point an accusing finger...
Analysis The case Lego A/S v. Best-Lock Const. Toys, Inc. is significant not only in terms of its result but also as an uncovering of the issues that can arise in the intellectual property law, and how challenging it might be to distinguish generic products and goods that were produced...
Business decisions and actions have significant impacts on society and can cause collateral damage if they remain unchecked. Many organizations focus on financial concerns, exercising an individualistic ethic of selfish gain (Kang & Namkung, 2018, p. 1140). A growing body of literature purports that business effectiveness calls for a more...
Introduction In search of profit maximization and expenditure cuts, many multinational corporations outsource their operations to third-world countries. This outsourcing contributes to global stratification significantly because companies exploit the unfavorable working conditions and low salaries in other states for the benefit of their own. This paper will analyze the issue...
Nike is one of the leading producers of sports footwear in the world. Apart from sports footwear, it offers a broad range of athletic apparel and footwear in general. Throughout recent years, Nike has had an undisputed dominant position in the American athletic footwear market, with Under Armour being a...
Introduction All businesses, both manufacturing and service-driven, should draw specific attention to their operations. It is so because operations analysis can show existing inefficiencies and opportunities to improve supply chain performance. Thus, the given paper will present process maps of how products and services are created. The flow charts will...
Brand Awareness In the framework of brand awareness, it seems that Beats by Dre demonstrate significant results. The client has launched a brilliant advertising campaign so that a plethora of additional customers get acquainted with the brand continuously. It has a very sound motto, “People aren’t hearing all the music”...
Company Overview Since its establishment, Tiffany has been one of the leading companies in the production of luxurious jewelry around the world. However, this status changed when competition stiffened owing to the entry of various retail companies into the jewelry market. One of the factors that helped the company retain...
