Following the currently experienced competition in the global markets, various organizations are finding themselves in the losing end at the advantage of others. As it has been revealed, the currently experienced technical complications facing the collaboration between Google and Microsoft is offering Amazon a better chance to stand for better performance in the software market. Basically, the non-formal support of the GAPE, Microsoft’s’ and Google’s collaboration service, has been facing challenges to enhance the reliability of the services offered. Being ad-funded, the services offered in the collaboration between Microsoft and Google enhances its prone to fraud and other internet anti-social activities. More specifically, the soft wares sold online by Microsoft through Google have always been faced with interferences resulting into customers’ dissatisfaction.
On the other hand, having very reliable data security services, Amazon’s annual revenues have been growing faster than Google’s. It is important to note that, Amazon’s traffic is expanding at a higher rate than that of Google. This has been attributed by the reliability of Amazon’s ability to offer quality and reliable services among its clients. In this regard therefore, Amazon has been found to be more reliable while advertising online since their databases are more secure than as it is with Google and Microsoft. Another important aspect of Amazon to consider is that, its online marketing of software commodities and shipping them after ordering has been found to perform well. More importantly, the growth of Amazon has been stimulated by its quality considerate of the commodities it markets and the speed at which it ships them to the respective buyer. On the other hand, the soft wares marketed by Google are always tempered with and don’t satisfy the clients as expected.