👋 Essays on Marketing Communication

Integrated Advertising, Promotion and Marketing Communications

Introduction Entrepreneurship and production thrive on selling services, products, and ideas to intended users. Promotional marketing is a crucial aspect of the process of improving the sale of ideas and products to the public. Therefore, promoters and marketers should consider all the important aspects related to marketing for their marketing...

Marketing Communication

Top Shop Company’s Integrated Marketing Communication

Introduction Companies presently face high levels of competition. Many factors cause the eminent competition (Ozuem 2004, p. 11). Consequently, organizations strive to adopt strategic marketing approaches. The basic aim is to achieve and maintain a considerable competitive advantage. There is a common integration of appropriate marketing mix. It is important...

Marketing Communication

Digital Marketing Challenges in Organisations

Executive Summary This report gives insights into digital marketing. Accordingly, the report highlights the fundamental element formula for digital marketing. In addition to this, the report considers the opportunities and drawbacks associated with digital marketing. The integration of primary and secondary information is used to draw recommendations on the report....

Marketing Communication

Relationship Marketing and Its Practical Uses

Introduction The sphere of marketing as one of the main forces of influence on modern consumers is open to innovations, new technologies, and improved strategies. This area is interesting to me for several reasons, in particular, due to an opportunity to implement new ideas in practice and verify their effects...

Marketing Communication

The Coca-Cola Company’s Communication Strategy

The primary goal of this research paper is to evaluate the communication and competitive strategy of Coca-Cola soft drink beverage. Firstly, the product will be described, as it will help understand the company’s focus. Secondly, the communication and competitive strategy audits will be conducted to evaluate the performance and effectiveness...

Marketing Communication

Twitter Benefits and Misuse in Business

Introduction The rise of social media has compelled most business operators to change their information systems. According to Aral, Dellarocas and Godes (2013), social media has both positive and adverse effects on all forms and sizes of businesses. Technological growth has enabled a majority of the people to own computers...

Marketing Communication

Social Media Types and Benefits in Marketing

The relevance of Different Types of Social Media to Marketing Different types of social media platforms are used in marketing. They include personal/social networks, e-commerce, online reviews, social publishing, discussion forums, media-sharing networks, and bookmarking sites (Brown 23). Each of the aforementioned types has a distinct role to play marketing....

Marketing Communication

Digital Marketing’s Opportunities and Challenges

Digital marketing involves the transfer of information about a brand using internet-based technologies. The marketing strategies are delivered with the help of video or audio technology. Goods and services are customized to the needs of clients and advertised over the web thereby reaching the consumer efficiently and quickly. Examples of...

Marketing Communication

Social Media Influences on Marketing

Social media affects marketing in various ways. Due to the limitation of the assignment, only two of these ways will be exploited in the essay. The two ways are how social media affects marketing through communication and also how it affects marketing through advertising. Social media has revolutionized both communication...

Marketing Communication

Social Media Benefits for Business Marketing

Introduction Information Communication Technology [ICT] has undergone remarkable transformation over the past decade due to increased research and development by institutions and individual entrepreneurs in the sector. The research and development in ICT has led to the emergence of diverse Internet-based technologies that businesses can adopt in their quest to...

Marketing Communication

Consumer Behavior Role in Global Business

What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Different marketing scholars have offered diverse definitions to the phrase consumer behavior. However, the most accepted definition according to Schiffman and Kanuk...

Marketing Communication