📄 Essays on Marketing Project

Jeep Company’s Marketing Management and Planning

Introduction The findings of the situational report carried on JEEP revealed significant situational factors that the company faces. The results will consequently demonstrate the significance of marketing management and plan to ensure that the company remains competitive and profitable in the Australian market. JEEP is an automobile subsidiary and a...

Marketing Project

The Hoverbike Product’s Marketing Mix

Marketing Mix Marketing mix is a set of tools that are used by the company to introduce a product on the market (Mindtools.com par. 7). It includes four elements that are connected with each other, and they are equally necessary for the success of the marketing strategy. The central objective...

Marketing Project

Toyota Motor Corporation’s Marketing Plan

Marketing is one of the most significant activities in any organization as it acts as a direct determinant of the number of customers in an organization and organizational competitive advantage (Perreault, Cannon & McCarthy, 2010). One of the organizations in the world that has excelled in its marketing is Toyota...

Marketing Project

Costco Wholesale Corporation Promotional Strategy

Wholesalers face tough competition in the organic food industry. To maintain a competitive edge as an organic food wholesaler, Costco Wholesale Corporation should effectively utilize the four marketing promotional mix strategies. Importantly, as products, organic foods are not consistent in meeting consumer demand. Therefore, it is necessary to maintain quality...

Marketing Project

KirkEL Company’s Marketing Plan

Introduction Since it’s established in mid 2005, KirkEL Company popularity has become immense especially in health and cosmetic products. Its full potential was realized when it shifted its focus from marketing and promotion of health products to development of innovative natural, gentle and effective skin care products. It provides customers...

Marketing Project

Apple Company’s Market Entry: Marketing Plan

Executive Summary Apple, Inc. is a leading manufacturer of communication devices and computers globally. The company also specializes in digital music, software, and hardware solutions (Apple, Inc. 2010). Its product lines, particularly the Smartphones and iPads, are regarded as quality and innovative. The Apple brand image is strong in the...

Marketing Project

Protein Drink’ Products: Small Business Marketing Plan

Analysis target market The Canadian ready-to-drink beverage market is highly competitive. There are different firms in the industry, which offer various protein products and other beverage products in the market. The industry classifies protein products under sport nutrition. In 2009, the market recorded a slow growth. However, the slow trend...

Marketing Project

Ocean Beauty Center: Marketing Strategy Plan

Market Definition The Ocean Beauty Center targets to serve female clients who are in need of beauty services within the region of Al-Ain. The market segment for the beauty center is further divided into high-end and low-end customers. The high-end customers consist of those in the high income bracket who...

Marketing Project

The Chipotle Restaurant Marketing Plan

Marketing Strategy The presence of highly competitive products in the modern business environment compels many organizations to develop and implement apt marketing plans. The Chipotle Restaurant will adopt a marketing strategy that will seize the interests of many consumers in accepting its new cuisine. The restaurant will target the high-income...

Marketing Project

The Infinite Mobile Apps Company Marketing Strategies

Executive Summary The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced much of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing a product...

Marketing Project

Starbucks Company’s Social Media Plan

Starbucks acknowledges that social media enables the company to meet its anticipated and loyal customers’ objectives. The company wants to have a presence in the worldwide market. The firm uses Facebook, Google, Instagram, Twitter, and even Pinterest for its customers. Starbucks Background Information Starbucks Company started its operations in March...

Marketing Project

Procter and Gamble Company’s Operations

Introduction The dynamic nature of modern societies has led to the development of several types of businesses. Among the types of businesses initiated are Business-to-Government (B2G), Business-to-Business (B2B), and Business-to-Consumer (B2C). In the United States, various enterprises engage in types of businesses. For instance, Procter and Gamble Company (P&G), which...

Marketing Project