The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced much of the traditional tools particularly in the world of traditional advertising in print and broadcast media.
Marketing a product social media requires different strategies that will ensure that clients get the products within reasonable satisfaction level. This paper presents strategies such as Search Engine Optimisation (SEO) and link referrals as parts of social media marketing strategy for the Infinite Mobile Apps Company.
Objectives of the research
The Infinite Mobile Apps Company specializes in mobile applications. There is an urgent need for creation of social media marketing strategies in order to sustain the market for future customers. Thus, the objective of this marketing communication report is to present the most sustainable and effective social media marketing strategies for the Infinite Mobile Apps Company.
This will ensure that it connects with its future customers who are using mobile applications. The objective revolves around strategic marketing media that is affordable and sustainable for the company (Ira, 2002; Porter, 2003).
Social media, especially Google, Linkerdin, and Twitter have gained popularity among companies that use these sites as interaction modules to share experiences and exchange ideas (Jin, Suh, & Donavan, 2008; Roberts, 2005; Liu, Liao, & Peng, 2005). In the e-Marketing industry, social media has penetrated the communication environment and currently commands a large following among the users (Farooq & Jan, 2012).
Reflectively, Google, Linkerdin, and Twitter are ideal tools for branding and community following building for the Infinite Mobile Apps Company. Through ‘likes’ and ‘tweets’, the customer base for the company will expand substantially over a short period of time (Cones, 2011; Dennis, Fenech, & Merrilees, 2004).
To increase credibility and maintain professionalism, the current bomb internet channels used by the Infinite Mobile Apps Company for reaching the consumers should be tailored to encompass processes and features that flawlessly facilitate a healthy and lifetime relationship between the centre and its clients (Parente, 2006).
From the above findings, social media marketing is the ‘next big thing’. Search engine optimisation can be achieved through installing plugins that possess extra features such as page navigation and thumbnail within the company’s website (Harris & Dennis, 2007). Specifically, this proposed system in Google will consist of a multi tab page that will serve different areas and services to online mobile application customers (Kirby & Marsden, 2006).
Thus, recruiting independent ‘bloggers’ to ‘blog’ about the mobile apps will give the company a competitive advantage in marketing its products in the future (Stokes, 2011). Besides, optimising the link referral has the potential of making the company’s advertisement website to go viral within six months since the unique cookie will spread to the phones of primary and secondary users (Kossowski, 2007).
Apparently social media marketing is very essential, especially for this company since it specializes in mobile applications. In the future, all customers will have smarts phones, hence easy access to social media. The SEO and link referral are the most appropriate social media marketing strategies for the Infinite Mobile Apps Company.
- Through use of SEO and link referral technology, the company’s website which is its primary marketing medium should carry out a link reference promotion where the website user with the highest number of referral links is rewarded with free mobile applications (Scoble & Israel, 2006).
- This will create a long term loyalty among clients.
- The potential of the referral link approach is that it will improve the visibility of the company’s products (West, Ford, & Ibrahim, 2010).
Cone, S. (2011). Steal these ideas: Marketing secrets that will make you a star. New York, NY: John Wiley & Sons.
Dennis, C., Fenech, T., & Merrilees, B. (2004). E-retailing, New York, NY: Rutledge.
Farooq, F., & Jan, Z. (2012). The Impact of Social Networking to Influence Marketing through Product Reviews. International Journal of Information and Communication Technology Research 2(8): 627-637.
Harris, L., & Dennis, C. (2007). Marketing the eBusiness, New York, NY: John Wiley & Sons.
Ira, K. (2002). E-Marketing: What Went Wrong and How to Do It Right. Los Angeles, LA: K&A Press.
Jin, H., Suh, J., & Donavan, T. (2008). Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm. Journal of Advertising, 37(1): 45-57.
Kirby, J., & Marsden, P. (2006). Connecting marketing: The viral, buzz and word of mouth revolution. London, UK: Butterworth Heinemann.
Kossowski, A. (2007). Strategic management: Porter’s model of generic competitive strategies – theory and analysis, München, Mu: GRIN Verlag GmbH.
Liu, S., Liao, S., & Peng, C. (2005). Applying the technology acceptance model and flow theory to online consumer behaviour. Information System Research, 13(2): 205- 223.
Parente, D. (2006). Advertising campaign strategy: A Guide to Marketing Communication Plans. Ohio, Oh: Thomson South-Western.
Porter, M. (2003). Strategy and the Internet, Harvard Business Review. March, 2(3): 62- 78.
Roberts, J. (2005). Defensive marketing: How a strong incumbent can protect its position. Harvard Business Review, 83(11): 150-210.
Scoble, R., & Israel, S. (2006). Naked conversations: How blogs are changing the way that businesses talk with customers. New York, NY: John Wiley & Sons.
Stokes, R. (2011). eMarketing: The essential guide to digital marketing. London, UK: Quirk eMarketing (Pty) Ltd.
West, D., Ford, J., & Ibrahim, E. (2010). Strategic marketing. London, UK: Oxford University Press.