🔱 Essays on Strategic Marketing

Apple Company’s Marketing Strategy

Product and Price Apple is a renowned organization, which is involved in the development of technological devices and offering services related to information technology. Apple offers a range of devices, which include mobile phones, computers, tablets, music gadgets, software products, and services to their customers. The company has invested heavily...

Strategic Marketing

The Coca-Cola Company’s Marketing Strategies in the UAE

Description of the Target Market The Coca-Cola Company is the second largest soft drinks company in the UAE after Pepsi Cola. The company had entered the market earlier, but it faced low sales volume and discrimination from the buyers for its perceived association and support for Israel. As one of...

Strategic Marketing

Foreign Market Entry Strategies

Introduction Foreign Market Entry Decision Foreign market entry can take different shapes depending on the targeted business goals and costs. The major market-entry decisions are discussed below. Licensing: This kind of arrangement occurs when “a licensor grants the rights to intangible property to another company for a certain period of...

Strategic Marketing

Small Businesses Marketing Strategies

The business environment is dynamic and highly competitive. Staying afloat and remaining profitable have become more complicated. The number of new business entrances and the number of collapsing ones have increased in the recent years. The principal reason for success in some quarters is attributed to excellent management and effective...

Strategic Marketing

Effective Marketing Strategy’ Integration

Information Needed by Potential Customers It is important to note that there are vital details that customers need to know about a particular business (Graeme, 2005). Needless to say, such information should be adequate and precise enough for easy understanding. Notably, a potential customer should have the address of the...

Strategic Marketing

B2B Marketing: Apple and Samsung’s Symbiotic Relationship

The main objective of any firm is not just making profits but the highest possible profits. Companies are willing to go out of their way to ensure that they reap the most out of their business activities even if this may mean teaming up with their fiercest rivals in business....

Strategic Marketing

Healthcare Marketing: 4 Ps, Product and Market Orientation

The essay is an in depth analysis of health care marketing. This is attained by critically evaluating and addressing two major questions; listing and describing the four Ps of marketing and describing what is meant by product oriented organization against market oriented organization. Healthcare marketing is equally important in promoting...

Strategic Marketing

Apple Company Marketing Strategies

Introduction The Apple Inc. is an Information Technology Company (ICT) that manufactures and distributes computers, mobile phones, and wearable devices among other products. The multinational company adopts various marketing strategies that promote its sales. This report provides an insight into the marketing plan, target customers, and decision-making processes that underpin...

Strategic Marketing

Rose Partyware Company’s Marketing Strategy

Introduction Rose Partyware is faced with a serious dilemma on the appropriate method that should be used to market its products. It is clear that Rose Partyware is one of the leading manufacturers of paper goods such as plates, cups, bowls, table-clothes, napkins, crepe-paper, and favors, among others. Tom is...

Strategic Marketing

Nivea Company’s Marketing Strategy

Introduction Marketing is one of the most crucial undertakings that define the success and profitability of organizations (Haig, 47). As such, it becomes very important to understand the strategies and how to apply them appropriately (Behrer 97). Essentially, the market changes continuously because the forces of the business are always...

Strategic Marketing

Symptoms of Supply Chain Problems

Introduction Changes in global business coupled with the unpredictable consumer demand have led to businesses encountering problems when managing their supply chains. Foggin, Mentzer, and Monroe allege “ We continue to see organizations adhering to the same supply chain management practices that they have been using for the past five...

Strategic Marketing

PepsiCo Inc.’s Product Mix, Lines, Depth

Introduction PepsiCo Inc. is the second largest international company producing soft beverages and the global leading manufacturer of chips and other convenient snacks. The market for carbonated drinks is highly competitive, which accounts for the fact that both competing giants, Coca-Cola and PepsiCo, now have to look for growth opportunities...

Strategic Marketing