Effective Marketing Strategy’ Integration

Information Needed by Potential Customers

It is important to note that there are vital details that customers need to know about a particular business (Graeme, 2005). Needless to say, such information should be adequate and precise enough for easy understanding. Notably, a potential customer should have the address of the premise. Research has revealed that issuing address to customers demonstrates that the business is quite permanent (Raynor, Christensen & Cope, 2004). Additionally, this boosts the confidence of customers. Moreover, it is important to provide customers with contact information which they can use to reach the organization whenever they are in need. Pointless to say, contact information such as mobile phone number should be active to ensure that customers can communicate with the management of an organization at any convenient time (Graeme, 2005).

Besides, information on the location of a business is crucial especially for customers who transact at a farther geographical location. This makes it possible for them to trace the premise if need arises. In line with this, it is important to disseminate information on the new ingredients for the sake of customers. Fundamentally, this makes them not to wander or even struggle getting such products from other premises, a factor that increases the value, image and profitability of a business (Raynor, Christensen & Cope, 2004).

Personal Selling

It is important to mention that there are useful segments in communication that are integral for the sole purpose of selling. For instance, the marketing process will be carried out by suppliers and other business employees who will be able to reach out to customers. It is imperative to note that these individuals will act as intermediaries of communication between the manager and the customers. In this case, personal selling is not relevant since it is time consuming and limits the sale output of the business. It is vital to note that though customers have different attitudes and habits, personal selling might fail to give room to study them. Therefore, a collective approach will ensure that we observe, identify and meet their needs effectively.


According to Graeme (2005), training is important in business since it helps employees to acquire skills and knowledge on how to execute their duties. In this case, the training to be received by workers is meant to equip them with basic skills on how to handle transactions in the organization. For instance, it is vital to equip them with skills on how to provide efficient services to customers. Moreover, in the training, workers will be taught on how to apply basic etiquette in business.

Incentives Earned From the Sales Force

It is apparent that the selling force highly determines the amount of incentives to give out as returns (Graeme, 2005). Therefore, it is anticipated that if workers will devote themselves to make the business attract better returns, then they will receive substantial amount of incentives.

Evaluate Selling Performance

Evaluating selling performance is a basic activity in any business. In order to examine the performance, it is important to gather data from the organizational, archives analyze and interpret it in order to determine the rate of growth. In line with this, this evaluation will consider individual and teamwork performances. From this point, it is possible to determine how the sales strategy is performing. Moreover, the performance can be evaluated by comparing the present and previous selling rates of the business (Raynor, Christensen & Cope, 2004). Additionally, it is essential to use the input versus output criteria to determine the selling volume.

Communication Objectives for the Service.

It is notable there are crucial aspects that I anticipate to achieve in the business within a time frame of three years. For instance, I target to improve the customer care services to the potential customers within a six months period. In order to achieve this goal, I intend to establish a more sophisticated training program for workers within 3 months so as to boost their personal skills and ethics on customer care. Moreover, it is anticipated that within the next 3 years, the business will have expanded in order to increase the coverage of the larger part of the market. Therefore, the business will be able to provide ample and quality services to potential customers while attracting new ones.

An Effective Communications Strategy

It is essential to have a communication strategy that is geared towards improving coordination in a business. Therefore, a good communication strategy should entail verbal and non-verbal communication (Graeme, 2005). In this case, the strategy to be used in the business should be open in order to derive the necessary feedback from employees and customers. Moreover, communication will be two-way in order to be able to address issues facing the customers, services, workers and the business at large (Raynor, Christensen & Cope, 2004). Furthermore, the communication strategy will be multi-channeled since different issues in business need different ways of communicating.

Advertising Media

One of the most preferred advertisement media entails use of social sites and websites. This is due to the fact that in social sites, there are many users and hence acts as a good opportunity to cover a wide range of customers who might happen to be using the internet (Waldeck, 2012). Moreover, a website as an advertising tool is important since it will also attract large number of people for the products.

Effective Public Relations Program for Your Business

Research has shown that public relation programs enable management to become an effective promoter of business activities. An effective public relation program should be one that is consistent and accurate in order to allow timely communication to the target audience (Berthon et al., 2012). In order to develop it effectively, I should consider the customers’ need and establish effective communication channel to avail crucial information to them. Moreover, I should incorporate objectives, strategies and tolls to use in accomplishing all the plans.

Sales Promotions to Be Used

One of the commonest sale promotions is online/offline advertisement (Berthon et al, 2012). In this context, advertisements through the media, posters and social sites will help to reach out for customers, a factor that will increase the sales volume.

Advertising and Promotions Effectiveness

At this point, it is important to consider the number of potential consumers who can be reached out within a short time span. Therefore, the effectiveness can be measured by the ability to reach out to large numbers of people at a go. For instance, media adverts capture a vast area and hence millions of people obtain an opportunity to learn about new products and services in the market. Additionally, cost effectiveness is an important factor to consider (Waldeck, 2012). Notably media advertisements are very cost effective as opposed to other modes of advertisements.

Overall Cost Assessment

It is apparent that the overall cost of the business is still high taking into consideration the time taken and costs of marketing the business products. In this case, there are other hidden and indirect costs that will be considered while setting the prices. For instance, the costs incurred in training programs, production as well as workers’ incentives.

Price Setting & Prices

Research has shown that there are myriads of ways that can be used to set prices of services and goods in a business (Graeme, 2005). In this case, I will apply the prevailing market criterion to set the prices. This will ensure that I do not set the price too high since this can lower the sale volume. Additionally, I can also consider the production cost to demine the prices since this is the most applicable and accurate criterion.

Temporary Price Promotions

To some extent, temporary price promotion will be used in order to attract more customers for the business.

Price Discrimination

Definitely, pricing of products will have to vary by segments since the products will be graded differently. In this case, price segments will be set depending on quantity and quality of services or products provided.

Expected Profits

The expected profit on a monthly basis has been tabulated below.

Total expenses Gross revenue

Item Unit price # of units
Rent $1500 5
Water $300
Electricity $600
Transport $700
Clinical equipment $5000
Miscellaneous $1200 – $40000
Net revenue (profit)
=$ 24700


Berthon, P. et al (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-266.

Graeme, C. (2005). Planning key to business continuity. Ottawa Business Journal 10(20), 14-21.

Raynor, M., Christensen, C. & Cope, G. (2004). The innovator’s solution: creating and sustaining successful growth. Alberta Venture, 8(3), 84-89.

Waldeck, J., Durante, C., Helmuth, B., & Marcia, B. (2012). Communication in a Changing World: Contemporary Perspectives on Business Communication Competence. Journal of Education for Business, 87(4), 230-235.