Marketing is a multifaceted subject. The best way to get a good understanding of this topic area is to adopt a 3-step process. First, you should learn about businesses’ different marketing strategies, such as advertising, public relations, and product placement.
Second, you should be familiar with academic papers on marketing.
Finally, you should browse our database of essay examples. In short, by learning about marketing and using all the available resources, you’re more likely to write a successful essay.
COVID-19 pandemic negatively impacted most of the companies globally. In early 2020, steel mills experienced a reduction in demand for still products, and due to the economic recession and depression, the demand for steel decreased (Lambert, 2021). Most companies that rely on steel for production and manufacturing reduced their demand...
Online interactions are vital for a company in the modern days, as the digital market proliferates. Despite apparent obstacles, such as new skill requirements and high competition, the advantages of this type of marketing make it crucial (Advantages and disadvantages of digital marketing, 2019). This paper discusses digital marketing activities,...
Summary Why Video is Social Marketing Social marketing, in general, should be perceived as a set of marketing activities carried out by an organization and aimed at promoting socially significant ideas in society. The organization, in this case, can be any commercial company, voluntary funds, or even state enterprises. The...
Based on the above, imported product, I would not change its brand name. However, to increase its marketing, I would employ the direct selling approach on how the product is sold in the U.S. Direct selling constitutes the transaction of products straightforwardly to the consumer in a non-retail surrounding (Clark,...
Distribution methodologies in the sphere of the oil and gas industry are generally defined by market tendencies and processes. In spite of the fact that the actual importance of these methodologies is defined by the attitude of the managerial team towards the aspects of business performance and the business situation...
The focus group is a group discussion that gathers together people from similar backgrounds so that they can have a discussion on a specific topic of interest. They carry out interviews on the people’s cultures and beliefs. The advantages include: the group provides a lot of information in a quicker...
“Advertisement is any paid non-personal form of presentation about a product that is selected and delivered through a mass communication medium. Advertisement is considered as a method of mass promotion as it reaches many customers. It plays a very vital role in making known, promoting, persuading and connecting the advertiser...
In a perfectly competitive market, all producers sell the same goods or services. A single seller or buyer cannot influence the price – it is established by balancing supply and demand. In a market of pure competition, there are no restrictions on entry and exit. Explanation: Perfect competition was considered...
Advertisements were mainly used for informing and educating the customers regarding the availability of certain products and services. It also obliquely intends to promote the use and sales of the products in question. While the primary aim of education is to educate and inform, it has, in effect, also tended...
It is very difficult to give an appropriate definition of licensing arrangement. To understand the licensing arrangement, first, it is the sine qua non to comprehend what is licensing. The Encyclopedia of Small Business states that “According to Pat Upton, author of Make Millions in the Licensing Business, licensing is...
The diffusion of innovations theory emphasizes peer pressure and social imitation, as crucial factors in the dissemination of a new idea, product, or service. This theory, suggests that, in promoting a new practice, there are innovators, early adopters, early majority adopters, late majority adopters, and laggards. Therefore, people are more...
Assessment The Generation Z target group and the second one can be segmented by gender and race. In the first case, the male population overtakes the female one (51% against 49%), and it does not appear that the percentages will change. As far as the racial distribution is concerned, the...
The digital world and technological development transformed the marketing industry as it fostered innovation and created integrated ecosystems. A marketing mix is a business model based on the combination of four Ps: product, price, place, and promotion (Chaffey and Smith, 2017). The following essay will evaluate the ways the marketing...
The ‘Chartered Institute of Marketing’ defines marketing as ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitability’. According to Kotler, ‘Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’. The term...
When starting or thinking about growing a business, several important factors to consider. One key factor is marketing. Marketing involves identifying what the consumers want and how best to maximize the sale of products. It is an intricate strategizing mechanism that requires the input of experts to accomplish the tasks....
Corporate social responsibility and sustainable business practices are the core of any modern business. Companies can use corporate social responsibility as a core of their business but paying attention to different stakeholders and their needs. Social corporate responsibility will give management guidelines on how to compete with key competitors in...
Low-cost airlines such as Southwest Airlines in the US, Easyjet and Ryanair in the UK and Air Asia in the East face numerous challenges caused by a market structure and increased competition. The main challenges are increased (and unstable) fuel prices which lead to changing pricing strategies, terrorist attacks and...
Marketing stuff is essential for data forecasting for financial managers due to research which marketing staff conducts to estimate market behavior and future of company’s sales. Financial managers work with historical data which is used for future sales predictions and sales strategies, yet the relevance of this data is not...
Victoria’s Secret is one of the companies which relies on Internet data collection and market analysis. The company uses survey results obtained from online questionnaires and users’ profiles. The uniqueness is that Victoria’s Secret creates its assortment and product lines in accordance with expected and anticipated market demands and needs....
Marketing research is a process that brings the researcher to a closer understanding of the desires and needs of chosen customers or clients to know how to attend to them better. The basic steps applied in marketing research include the following. Identification of what is to be studied and defining...
The marketing and provision of medications and medical devices directly to consumers is a comparably new trend that is characterized by the increased number of advertisements on TV, in the press, on posters, as well as on the Internet. Potential consumers can also receive information about new drugs and devices...
In the global context, social media has been deployed heavily to reach a wider customer base within a short time. However, it is vital to note that this promotional approach has its pros and cons. According to an article by Garrido-Moreno and Lockett, the tourism sector has reported huge profitability...
Introduction Feedback The feedbacks provided were an honest review which is quite significant for the survival of Credit Wisdom LLC. The review will open a thorough path to understanding client behavior. They represent the large market of the company’s services. While making short-term and long-term adjustments, it is crucial to...
One thing that should be appreciated about the management is the thought to conduct in-depth market research it was from the research that they were able to come up with projects that addressed the needs of the community. Although the information was used in the right manner, the facility did...
Strict conditions that are provided by modern competition in almost every market indicate that a company is to develop and apply an efficient management orientation. It seems essential to define an appropriate business philosophy founding it on a reasonable marketing strategy. Nowadays, many firms have recognized the fact that pursuing...
According to the ‘Marketing Research Association,’ market research is the ability to provide important information to companies that in turn supply products and services. Market research thus assists these associations by enabling them to recognize and fulfill customer needs and requirements consequently facilitating the associations to develop the value and...
The relation between sports and business is growing year by year. So also are the number of companies that provide market information and research about sports and business. Three such companies are discussed here. They are the American Sports Data Incorporated, Performance Research, and Sportbusiness.com. American Sports Data Incorporated: Their...
The marketing manager of mobile tech (a mobile phone “add-ons” company) needs to know that the people of generation ‘Z’ are not very good listeners and they lack the very essence of interpersonal skills. But all forms of technology, whether it is the internet or mobile technology, are like second...
Good terms of trade are very essential in solving crises; it is much better to have good terms and avoid incentives as they can even cause more conflicts. Like in the case of the military, the use of incentives on one side can provoke the team to cause crises with...
The use of technology in marketing is an essential tool and driver and a crucial aspect of business marketing today. The use of technology in marketing and for daily routine operations implies superior stages of effectiveness, larger earnings, and the use of technology that the competitor does not possess definitely...
It is important for marketers to know that for marketing to take place there has to be authorization for it to be initiated. People do not just get products direct into the market before getting authorization as per the set business laws in the marketing region. Failure to do this,...
The very development of Chinese markets might be planned as a progression: first, exporting finished products; then, exporting components; next, setting up subsidiaries; and finally, licensing, cooperating with, or merging with foreign companies. Marketing, therefore, requires aggressive and imaginative approaches in cultivating the markets, with the realisation that methods effective...
Since time does not stand still, companies strive to adapt their marketing strategy to their activities as quickly as possible. Undoubtedly, the joint integration of traditional marketing solutions and modern digital technologies will help the business be more successful (Moore, 2021). This is because people have begun to use gadgets...
The trends of 2017 seem to be relevant still, as 2018 has not passed yet. One of the most significant trends, as suggested by the Trend Watching website, is the virtual experience economy. The information, which is abundant in the digital world, slightly decreases in value and gives rise to...
Geographic Segments Geographic segments are majorly based on the typical attributes of the targeted area. One of the major segments is by region, which may sometimes be referred to as an entire continent. Regional segments in the global market are identified based on consumer tastes in different products and services....
The process of targeted marketing, also known as STP marketing, includes the stages of segmentation, targeting, and positioning. Market segmentation entails a division into clearly defined groups of consumers, each of which may acquire certain products and services. The selection of target market segments refers to the assessment of the...
Even the largest and most recognized brands in the world sometimes use unethical marketing to attract consumers. For example, Dannon used false claims in advertising for their Activia yogurt (Jurbeg, 2020). The company claims that it improves the immune system and digestion, which is proven based on clinical and scientific...
Marketing intermediaries are independent companies that help other corporations in the promotion, marketing, and distribution of their products to the consumers. These include distributors, product brokers (agents), marketing agencies, logistics firms, and financial institutions. Some types of marketing intermediaries are given down below. Explanation Intermediaries, such as distributors, are wholesale...
The law of leadership in marketing claims that being first is easier and more advantageous than being better than an already existing competitor. In other words, by being first in a new product category, one can only focus on staying in the same position instead of convincing consumers that a...
In the article “The e-business capability of small and medium sized firms in international supply chains,” Johnstone and Wright (2004) present several barriers that deter companies from implementing digital marketing. They include the high cost of installing infrastructure; the high price of technology; large investment requirements and liquidity constraints; uncertain...
As far as computerized change masters and cons, the up-sides of adequate innovation reception are self-evident. Nonetheless, execution can be a test. Organizations are going to a scope of various systems to endure the pandemic (Ryan, 2017). The public area is confronting phenomenal difficulties because of the meeting tensions of...
When we talk about Marketing, thoughts only arise in our heads about large corporations, such as Apple or Microsoft. This concept is typical for corporations and small companies that are just starting their way. Every company is engaged in what can be called marketing; only some of them do it...
Topic The chosen topic for discussion refers to the one presented in the “Week 6 Reading & Resources” category – marketing to different generations. A Summary of the Topic Marketing to different generations is a special marketing area, narrowly focused on determining consumer needs based on the four main demographic...
Introduction Some strategies may not be pre-evaluated well, resulting in marketing failures for companies, ranging in the severity of consequences from public criticism and drop in sales to loss on revenue and bankruptcy. The two cases of marketing failures were Ink Coffee’s gentrification sign and Wendy’s Twitter meme. Specifically, Ink...
Morgan State University is an institution that enrolls most international students worldwide. Currently, the university offers a variety of undergraduate programs and several masters and baccalaureate programs. The university houses students from within the USA and outside the country. The current enrollment is 7,000, involving local and international students (“Services,”...
People’s preferences, technology, and environment, and culture inevitably change from year to year. That is why companies need to keep up with the times, track trends and adapt to new realities. It is well-known there are two types of companies – the ones that change and those that disappear. Thus,...
With the increased use of technology and smart devices in daily life, marketing activities are now shifting towards digital format. This essay will critically evaluate whether digital marketing activities are important in each step of consumer decision-making by defining three reasons for and against the statement. According to Alghizzawi (2019),...
The digital sphere is overflowing with advertising, which is not only due to the consequences of the pandemic. After COVID-19, offline sales fell due to various restrictions to stop the spread of the virus (Akhtar et al., 2020). Companies use three main ways to “stay in the game” even in...
The era of digitalization enabled the incorporation of technologies into every aspect of people’s lives. For example, some companies, like Amazon and eBay, are online businesses, while others, like banks and airlines, need to introduce digital components for their customers’ convenience (Gomes, Santoro, and da Silva, 2020, p. 52). Furthermore,...
While having more than one outlet to reach the customer is beneficial, the alignment of numerous marketing channels may present a challenge. First of all, the more marketing channels there are, the harder it is to maintain brand image consistency (Auman, 2019). This is why it is advisable to convey...
Digital marketing offers vast opportunities for increasing the customer base but comes with a set of challenges. The barriers may be purely technical, such as the difficulties in managing the interfaces between the digital marketing department and the other ones (Chaffey and Smith, 2017). When taken as a whole, the...
During the past decade, the number of businesses that incorporate digital marketing into an overall promotion strategy has increased drastically. For instance, from 2012 to 2019, Google’s revenues from digital advertisement increased by more than 200%, while Facebook experienced growth by approximately 1500%, indicating the channel’s growing popularity (Statista, 2021)....
Modern technologies have contributed to the companies shifting to online platforms to sell their goods. As a result, to increase their revenues, organizations started to focus on digital marketing to attract more customers. To be more particular, the brands use people’s search results to analyze their audience and reach potential...
Social marketing is more of a philosophy than a brand strategy. Such marketing manifests itself in various forms: from direct advertising, which consumers can believe, to building strong relationships with the audience based on a standard set of values. Companies focusing on social marketing evaluate their decisions from the point...
Recently, social marketing has become increasingly popular, as it helps the government and various organizations to promote the changes in behavior that are expected to be extremely beneficial for the entire society. Although social marketing heavily utilizes some tools from traditional commercial marketing practices, it has developed completely different techniques...
Introduction Social marketing is a phenomenon that aims at achieving socio-economical, political, and business objectives. According to Domegan (2021), this form of marketing promotes behavior change among consumers and the general public. Currently, the internet has become a significant platform to educate the general public about protection against Covid-19. The...
Business-to-business (B2B) and business-to-consumer (B2C) groups of companies primarily have a different target audience, yet both groups gene use the same marketing approach. Namely, in choosing the main ways to sell a product or service, whether to a business or a customer, a company needs to satisfy the buyer’s needs....
Background Research The Internet provides companies with many marketing tools which they can use to promote their brands and make them known to a larger audience. Electronic word-of-mouth is one of the most common and inexpensive ways businesses can utilize to popularize their products among consumers. Uber Eats is a...
Introduction Canada has a generally favorable climate for doing business due to the lack of state overregulation and the business-friendly taxation system. The country’s laws and political climate are conducive to attracting investment. Federal and local governments interact effectively and within the framework of the law. This paper aims to...
The biggest current trends in the social, economic, technological, competitive, and regulatory forces are the rapid development of all fields and the need for greater flexibility to adjust to emerging conditions. From this perspective, the two forces, social and technological, can have a significant impact on marketing (“Chapter 3 –...
Product and its primary characteristics Joy Daycare center offers full and part time day care services to toddlers between the ages of three to five years. Thus, the product is day care service, which is sold to working parents within middle-upper market economic bracket. Fundamentally, marketing scholars have identified four...
Introduction A blog is a website with information published consisting of discrete, provides brand information that answers customer questions, and helps to learn more about products and services. Blog brands have shifted their commerce from departing to entering marketing, intending to involve their customers further by designing value and adjoining...
Introduction Notably, companies’ name, logo, and slogan form their corporate identity. Moreover, slogans may be used as a powerful marketing tool. The goal of companies is to realize that customers have particular demands and desires. As a result, marketing departments aim to create a strong brand, develop corporate culture, and...
Summary Nike is an American multinational corporation incorporated in Oregon in 1967 dealing with apparel, footwear, and other training and sportswear products. Nike’s international markets accounted for 61 percent of sales, while sales in the domestic market accounted for 39 percent in the fiscal year 2021 (Nike, 2022). Among its...
Database marketing is a form of direct marketing focused on using statistical methods for analyzing consumer behavior, which underlie the choice of contacts for the implementation of advertising communication. Using mathematical data modeling, consumer behavior models are developed that enable a company to allocate marketing resources efficiently. Database marketing assumes...
The cornerstone of successful marketing is an appropriate strategy that not solely enables meeting a maximum of customers’ needs as a one-time occasion, but promotes further collaboration. For this, it is essential to have a clear view of the preferences, values, and wishes of the target audience as well as...
Pricing Strategy Chocolate Bliss’s flavored truffles’ pricing strategy is affected by competitor pricing. Since Ghirardelli Gourmet truffles are aimed at the same premium segment, price plays an important part in how the products are viewed. There are two purposes to a price – to represent the quality of the product...
The goal of the Google Merchandise store is to tell the products listed on its website. Therefore, the most significant metrics would be conversion rate, transactions completed, and revenue earned from each channel or medium. The best performing mediums are organic searches, direct site visits, referrals, and Google’s cost-per-click (CPC)...
Abstract This analysis has been done on the demographic, behavioural, psychographic, and geographic segmentation factors. Demographic factors The intention to purchase has constantly been associated with consumer attitude, behaviour, and expectations. In viewing and assessing a particular product, purchasing power is central. The major demographic factors likely to affect the...
Competitive Rivalry Pizza Hut competes with Domino’s Pizza and Papa John’s, two other big international pizza businesses (Teoh, 2021). They are all involved in worldwide business, fast food franchises, dine-in, and delivery services, which puts them all in direct rivalry. Other pizza suppliers were squeezed due to the top three...
Apple is currently one of the most successful companies in its industry and overall, serving as an example of how to manage and market a business. However, achieving a high status would be impossible without a solid foundation manifested in certain ideas held by the CEO and other top personnel....
Culture portrays the attributes and lifestyles of people belonging to the same group or location. A marketing strategy defines the planning and strategy approved by a company to promote its varied products and services and deal with the increasing competition. Culture has a significant impact on marketing strategy because an...
Advertising refers to a marketing message that hires an openly backed, non-personal memorandum to endorse or vend a product, facility, or knowledge. This essay aims at describing an argument on how marketing “makes or remakes” a client community. A “customer society” is a civilization in which buying and retailing properties...
Summary Apple Inc. is a prominent technological company headquartered in Cupertino, California. Initially started by Steve Jobs and Steve Wozniak, the corporation is now recognized worldwide for its emphasis on innovation and its wide variety of unique products, such as the iPhone, Mac, and iPad. The company’s market value has...
Issue or Problem Consumer satisfaction has a significant role in any business because it gives business owners and organizations a metric through which they can employ to improve and manage their operations. Having been in operation for more than one hundred and thirty years, and with a differentiated product mix...
Services Services differ from products due to their intangible nature and the fact that services arise from the efforts made by a person. Products, on the other hand, are tangible and physically acquired goods that a customer pays for (Fjeldstad and Snow, 2018). An example of a good is a...
I believe that overcoming the strongest fear gives the greatest resource. Only by leaving the comfort zone, I can change my life for the better and achieve my goals. Therefore, I like to try unfamiliar things, and tend to buy products that position themselves as related to the proactive approach...
Marketing Market Segmentation Internationally, Canada can be identified as one of the global business-oriented companies that heavily rely on railway transportations to enhance its economical, and commercial performance. This factor can be explained by the country’s size, landscape, and the nature of some of its most profitable businesses, such as...
There are many mobile marketing tactics to apply in the business. However, the success of a strategy is determined by factors such as budget, industry, customer segment. Concerning a local book, comic, and video store, the financial resources are limited; the target audience is youth between 13 and 30, with...
Culture plays a crucial role in a non-native environment. The development will be positively impacted if one considers it in marketing and routine operations. When establishing and marketing an office in a new country, a banking organization cannot underestimate the role of culture. For example, the population may not trust...
Big brands use nostalgia in their marketing campaigns and even incorporate it into their strategy. This is how companies attract different generations and establish an emotional connection with them. Nostalgic marketing works because it gives the promoted product an emotional value. Brands that have been on the market for a...
Due to the world pandemic and technological advancements, business structures are experiencing transformations and following new trends. The most visible changes are related to e-commerce and digital marketing. Now business entities spend more on social media to advertise their products and services. It is easier to attract more customers by...
Location planning is a theory according to which private, and public companies choose places to organize themselves. Thus, it aims at helping to select the best place to increase profits and potential clients or customers. Moreover, a central place theory claims that business units are not uniformly located, meaning that...
4 Marketing Ps Wizz Air is one of the largest European airline companies in the growing and turbulent low-cost airway market. It focuses primarily on building its expansions by saving any possible costs, as many customers prefer the low prices and speed to high-quality airlines if it means saving money....
Introduction Strategic networks are companies within an industry with more strategic relationships than companies in the same sector. Competitive competition can exist in product marketplaces, where enterprises compete for economic surplus and customers that sales of goods and services to these customers might provide (Prieto‐Sandoval et al., 2019). The primary...
Personal Information The identified person was in charge of the marketing department of the targeted organization. His title (and position) is that of a Marketing Manager. The interview was used to understand the unique changes that were being considered in the company. Organizational change is something critical because it guides...
The marketing strategy on the website homepage of a corporate depends on the product offered by the corporation. The biggest video game firms, such as SONY, EPIC GAMES, ELECTRONIC ARTS, and NINTENDO, opt to show entertaining videos of the games they create on their site. The largest movie corporations, such...
Direct marketing is the act of carrying out a business of selling of a new produce, or a company’s profile between two parties, rather than using a third party. The use of emails, brochures, magazines, and call are marketing channels that help clients understand the commodity’s purpose correctly. This type...
The first quadrant is the “Dogs,” which concentrates businesses with low relative market share in slow-growth or stagnant markets. Such products typically generate little profit and are unpromising for the company (Pruschkowski, 2018). Such products were iPods, which began to rapidly lose relevance after the emergence of the possibility of...
The secret of Woolworths’ success lays in the actions of its founder Frank Woolworth – the discoverer of price tags, merchandising, supermarkets and sales. After opening the shop, Frank Woolworth developed his own strategy, which contradicted all the unspoken laws of trade at that time and became revolutionary. It was...
The purpose of the report is to present the results of the customer profile survey for Patagonia. Based on the analysis of the customer profile, conclusions are also drawn about the promising marketing segment and promotion channels. The significance of the study is supported by the fact that currently, there...
In their article titled “Correcting the t Statistic for Measurement Error,” Durvasula, Sharma, and Carter discuss how multi-item scales measure marketing constructs. When this data is studied, a t-test is often applied to verify the group mean differences. They highlight that despite the common use of the t-test, it is...
In my essay, I consider visual rhetoric as a powerful tool utilized in advertising to attract new customers and create a positive product image. The central aspect of the paper is the ads of Coca-Cola and the use of elements of visual rhetoric in it. My work is primarily intended...
Currently, the number of people registering on Facebook or already having an account to communicate with friends is growing. Facebook buys other messengers and apps to share photos and other resources as a rich and large-scale corporation. Thus, Facebook covers a large part of the world’s population and almost all...
Introduction Attaining marketing success requires extensive work to produce a targeted advertisement, obtain high-quality materials from the suppliers for a relatively low price, and monitor customers’ reactions to the products for timely adjustments. Indeed, an organization’s successful outcome is directly related to the genuine effort of the team in specific...
Introduction Customer research is needed to determine what customers want from what they say. Small businesses need to conduct market research to study the marketplace and prospective customers using either formal or informal methods, depending on the organization. Understanding this is helpful to the business, and it is important to...
Researchers have identified several factors that have determined the marketing success of FIJI Water. These are “unique product positioning, innovative packaging, premium-product pricing, effective distribution, and image-creating publicity” (McMaster & Nowak, 2009, p. 6). Their product and incredibly rapid success attracted environmentalists and conservationists, who heavily criticized the company (McMaster...
Prior to defining both wholesalers’ and retailers’ contributions to the marketing system, it is necessary to dwell on their definitions. While both related to the supply and value chains, wholesalers cooperate with producers to procure large quantities of goods and then sell the goods to retailers. The latter, for their...
Air France’s case portrays critical decision-making concerns that may demand a comprehensive understanding of the business strategies. I believe Griffin’s company must provide recommendations that will enhance long-term profit maximization in this industry. Thus, the team needs to endorse a tailored search engine system instead of a uniform design because...
The concerns of the present-day population of the United States regarding their health are critical for market offers that correlate with them. From this perspective, the emerging needs can be addressed by developing a healthy snacks business project. The proposed company, Sweet n’ Healthy, is an excellent solution to the...
Apple started off as an innovative company with new concepts and ideas. At the present moment, it is one of the most well-known corporations in the world. Based on the organization’s history, it is certain that the company has been through all stages. The introduction stage was exemplified by low...
The case of Pinkberry is a demonstration of a highly loyal target market. The demographic base of segmentation is mostly occupied by younger individuals who enjoy healthy and delicious yogurts. The psychographic base of segmentation is mainly comprised of optimistic people who care about their community since the company actively...
