💸 Essays on Marketing

Product Life Cycle Stages

Product life cycles consist of the introduction stage, growth stage, maturity stage, and decline stage. It is possible to show the product life cycle stage of each product by reviewing its market trends over some time. Introduction stage Products in this stage are 3D television and holographic projection technology. The...

Marketing

Use of Social Media as a Marketing Tool

Introduction The sheer proliferation of social media platforms such as blogs, wikis and online forums has created an unprecedented opportunity for companies to take advantage of this new social trend to promote particular products and services via online social platforms. Nearly 22% of all online activity within the U.S. alone...

Marketing

Roots Marketing the Marketing Research Opportunity

Introduction Marketing in an integral part in product development as it creates awareness of the existence of a products or service in the market; the initial stage in developing a marketing strategy is marketing research. There are different approaches to a marketing research; they need to be combined when making...

Marketing

Comfort Company Marketing Plan: Innovative Capabilities

The Company and the Product Comforn is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The firm’s products include personal computers, media devices, mobile communication, and portable-digital music players. Within the mobile communications category, the firm will be launching into...

Marketing

Consumer Behavior in Marketing

Why is it important to encourage repeat purchases and customers from a marketing perspective? The three most recent products I purchased included a Samsung touch screen phone, a blazer, and a pair of shoes based on cognition, impulse, and experience. These products uniquely addressed my consumer needs to communicate, cover...

Marketing

Consumer Behavior in Marketing

Repeat Purchases & Customers In recent years, a considerable amount of effort has been devoted to understanding the importance of repeat purchases/consumers in a dynamic and competitive marketing environment. The knowledge synthesized from available literature demonstrates that economic success and competitiveness of most organizations depend on their ability to maintain...

Marketing

Consumer Behavior and Marketing Strategies Relationship

Consumer behavior is closely associated with individuals’ needs and wants. This is of particular concern to consumers’ buying decisions that are motivated by various factors, including cultural values, economic level, social status, climate, and geographical location. All these components influence significantly the marketing decisions because this sphere is specifically interested...

Marketing

Differentiation in the Marketing Mix

Convenience stores enable marketers to satisfy the entire range of customers with different products and services within the one-stop shop. Marketing mix differentiation involves the provision of a marketing mix that is distinct and better than what competitors offer. It includes fine-tuning all the elements of the marketing mix to...

Marketing

Service Quality and Customer Satisfaction – Marketing

Because of the distinct characteristics of customers in B2B environments, players need to comprehend their nature and circumstances. As customers complete business transactions involving large volumes of products and services, creating customer loyalty through proper management is of paramount importance. It is generally accepted that customer loyalty leads to profitability...

Marketing

Consumer Behavior Patterns

Elements of Consumer Decision-Making Process Consumers have to choose between various products and services. How they end up making these decisions, is of importance not only to the consumers themselves but also to marketers and policy makers. Various elements influence this decision-making process. Such elements dictate the choices made by...

Marketing

Consumer Behavior and International Marketing

Consumer decision-making process depends on the amount of effort that goes into the decision every time a purchase has to occur. Some researchers view it as a continuum, which depends on one end by habitual decision-making and the other end by extended problem-solving (Solomon, 2006). Most purchase decisions fall somewhere...

Marketing

Core Strategy

How have you seen the core strategy demonstrated by companies and or to the benefit of customers? Many companies have used core strategy to differentiate themselves from competitors through several ways that are beneficial to customers. One of them is through innovation and continuous improvements. The innovation and improvement capabilities...

Marketing

Thomas Nationwide Transport Company’s Marketing Strategies

Abstract The paper discusses issues on marketing and starts by introducing Thomas Nationwide Transport (TNT) Company and the various points of its business strengths. TNT was founded in Australia in 1946 as a service delivery company. It is currently a global company serving customers in over two hundred countries all...

Marketing

Sports and Energy Drinks Marketing

Product Description Product/Service and Industry Sector Foot orienteering is a sporting product that requires participants, who are the young, the middle-aged, and the old individuals, to employ navigation skills. According to Ferguson and Turbyhill (2013), foot orienteering is a sport that entails navigations in terrains that are unfamiliar to the...

Marketing

Marketing Research Interests

Marketing research is very vital for any organization. Different organizations engage in marketing research to determine the needs of their customers to ensure that the needs of these customers are met. Marketing research can be easily defined as the process through which a marketer seeks to obtain information on consumers’...

Marketing

Concept of ISO 9000

ISO 9000 is a set of regulations that form the basis of quality assessment for business organizations. These standards are used by business entities to ensure that business operations are carried out according to the guidelines set by the relevant authorities. These guidelines include statutory regulations. In addition, the guidelines...

Marketing

Social Media Marketing

What can social media brand conversations provide marketers that traditional media cannot? Social media is the platform of interaction used by individuals and groups to author and share content generated by users. The conversations carried out about brands in social media are more helpful to marketers than traditional media because...

Marketing

Toyota Prius Consumer Decision-Making Process

The consumer decision-making process is a five-step procedure that a typical customer is likely to follow before, during, and after purchasing a product. The first step is needed recognition, which refers to the gap brought about by the ideal and actual state of a need. Product marketing influences need recognition...

Marketing

Consumer Behavior and Decision Making Process

Marketers Using Consumer Decision Making Process Consumer decision-making process takes a number of steps, which include recognizing the need, searching for information, evaluating different alternatives, making the purchase and finally the post-purchase behavior. Recognizing the need is the first step and it is extremely crucial in making the final decision...

Marketing

“L’Oreal Ever Crème” Advertisement

Introduction The growth of advertising has lately been influenced by the company’s competition for business and the urge to broaden their market scope. Most companies today are aggressively advertising their products. The use of propaganda and weasel words is very common in advertising. Propaganda influences the attitude of the target...

Marketing

Kudler Fine Foods Company Marketing Communications Plan

Kudler Fine Foods have hired ABC Consultants to evaluate the significance of psychographic and demographic information as the company prepares to design its marketing strategies. In addition, our company is also tasked with the responsibility of assessing when Kudler Fine Foods should use data generated to make marketing decisions. Over...

Marketing

Supply and Demand

Price Elasticity of Demand The demand of a commodity can be classified as being inelastic, elastic or unitary elastic in response to changes in price. Demand is inelastic when price increase leads to less than the equal decrease in demand. However, elastic demand refers to a situation where percentage increase...

Marketing