Trend Briefing and Its Impact for Brand Marketing

Subject: Marketing
Pages: 2
Words: 291
Reading time:
< 1 min

The trends of 2017 seem to be relevant still, as 2018 has not passed yet. One of the most significant trends, as suggested by the Trend Watching website, is the virtual experience economy. The information, which is abundant in the digital world, slightly decreases in value and gives rise to experiences. Due to the relatively lower accessibility of real-world experiences for specific audiences, digital ones have become more and more popular. The immersiveness of such participatory activities with the introduction and development of VR technology has increased significantly. Why spend hundreds of dollars on vacation to ski-report in France when it is possible to ski at home with a VR set? While certainly, not everyone will be tempted by the possibility, the perspective offered by the technology is virtually limitless.

Presently, the majority of companies have their own websites or pages on social networks. It is a part of their image used as a manner of brand marketing strategy. With the introduction of VR and other technologies that let users experience things in a transformational way, brands may advance into a new level of interaction with their audience. For instance, Chinese online retail giant, Alibaba, used VR to further advance the shopping experience by creating three-dimensional virtual shops which users can visit and buy goods. Therefore, crafting new experiences for one’s audience can be a beneficial marketing strategy. It can tie a brand to notions of the future, cutting-edge technology, and high-quality experience, which can certainly attract new clients and help establish a positive image on the market. It can also be vital to do so before competitors become a trendsetter.