Introduction Brand associations are vital for both consumers and marketers. They are the product liabilities and assets linked to memory. This paper analyses brand associations of Mothers’ drink. Analysis of this product is based on research carried out among three customers. Finally, the paper gives the nature and map of...
The product survives throughout life, starting from their introductory stage to their peak stage, up to their declining stage. When they reach the declining stage, their survival depends on the management. Good and effective management together with the required resources, can renew the brand making it to live longer than...
Pabst Blue Ribbon and Stella Artois beers Every firm wants to have a renowned brand name. Such a brand name has the potential to generate a lot of money within the shortest time possible. Keller argues that “equity occurs when a firm has a renowned brand name” (6). It is...
Introduction Brand management is an important component of marketing. It determines the success of a product in the market while at the same time influencing organizational performance. The witnessed growth in both the global trade and companies in the international markets has necessitated investment in brand management (Keller 2012). The...
Abstract Background Apple has been known as a successful organization, which has been performing well in the global economy environment and that has been represented in a variety of markets. Apple has only recently targeted the Asian market. Although the recent branding strategy used in China has been successful, the...
How can Nordstrom continue providing quality customer service and increase its brand loyalty? Nordstrom has been portraying the best practice in consumer loyalty and service delivery. This case study describes how “Nordstrom accepted a set of tires purchased by a customer at Northern Commercial Company” (Kotler & Keller, 2012, p....
Building Brands in the Business-to-Business Context Cisco is a global leader in supplying networking equipment. Cisco’s vision is to connect more people using modern networking technologies. The company uses different strategies to communicate with its customers. Cisco builds its brands depending on the changing expectations of its consumers. The company...
Abstract Brand awareness, generally, is the extent to which a brand associated with a particular product or activity is documented by prospective and existing customers in a positive or a negative manner. For brand awareness to be successful, the consumer behaviour is a key component that has to be looked...
Introduction to the Company Emirates Airlines, mostly known simply as Emirates, is one of the leading airline companies in the global aviation sector. Founded on March 25, 1985, the company was meant to address the market gap that was created by the decision of Gulf Air to scale down its...
The company overview El Pollo Loco is an American chain of restaurant company specializing in the production of fast foods. The chain of restaurant entered the American market by only one product, the grilled chicken. In fact, the company has been known for its grilled marinated chicken. Over time the...
Executive Summary McDonald’s stands out as one of the biggest global fast food retailer offering fasts foods in more than119 customers all over the globe. McDonald’s restaurants and franchises, which stand at about 33, 500, continue to grow as the organization penetrates new markets in Asia. This immense success of...
