Branding is highly important for any business. It enables companies to differ from their competitors and builds loyalty among customers. When working on a branding assignment, you should remember a couple of tips:
First, it is crucial to do your research. Many free paper samples and sources are available online, so take advantage of them. Secondly, think about what you want to say. Your branding should be unique to your company, make sure your message is clear and consistent. Finally, don’t forget to proofread your work.
There are three components within market orientation that determine how a company will implement a marketing strategy within the competitive environment that it finds itself in: These components are comprised of the following: Customer orientation Competitor orientation Inter-functional coordination. When it comes to marketing strategies involving customer orientation, a company...
From the undertaken picture on the shelf, it is possible to identify the points of difference (PODs) and points of parity (POPs) for each brand. The buyer will take the shortest time to pinpoint the PODs associated with these brands. The table below gives a detailed summary of such differential...
Once organizational products are manufactured, the next step entails taking them to their point of sale, namely distribution. In the European market, Ghauri and Cateora assert, ‘the A&F chain plays on the limited number of stores, and therefore products (exclusive distribution) attract a young target that looks for brands that...
Linguistically, a trademark genericization can diminish a company’s performance and its brand. Therefore, it is critical to note that branding strategy includes the fact that a trademark must possess a certain amount of aspiration and benchmark identity. The advertising character of a trademark is formed as a result of the...
The two product brands selected are Hair color – Head and Shoulders and Exercise equipment brands –Bowflex. Constructing a brand association is a key issue in running a charming business. Interactivity and a modified approach in publicity and merchandise endorsement have turned out to be inevitable in our contemporary world...
It is possible for a trademark to become a widely used generic term, which becomes associated with either an object or activity and not with a company. According to experts, a brand name of any well-established organization or company has a regular tendency to become a generic term as time...
It is important to protect a brand name, especially when a brand has served clients for a long. Consumer confidence in a traditional market cannot be ignored. Rebranding or transfer of production facilities or even acquisitions can quickly change consumer behavior. Consumers already know the effects of rebranding; Products are...
Launching the new activewear and sportswear ranges for a fashion-conscious, urban crowd requires a proper plan for branding. Regarding brand creation and communications, marketers should consider that the brand identity should be developed, involving broadcasting that identity to the target audience. Referring to Keller’s Brand Equity Model, “brand equity is...
The Brand’s Equity of CareSuper: The CBBE Model The superannuation industry actively develops in Australia, and the question of the established funds’ brand equity can be discussed as urgent. The Australian superannuation industry consists of “352 institutional funds and … the institutional sector, consisting of the not-for-profit funds … and...
Introduction Background to this study The World Tourism Organization (WTO) predicted that China will become the world’s number one tourist destination by the year 2020 and will generate approximately 130 million tourists per year (1999). Furthermore, The World Tourism &Travel Council (WTTC) predicted that Travel & Tourism Demand of China...
Executive summary The high rate of globalization presents an opportunity for firms in different economic sector. One of the sectors which will benefit is the global hotel industry as a result of growth in tourism (Gelder, 2005, p.34). Most investors around the world are considering venturing into the hotel industry...
Introduction Company profile Rocky Mountain Chocolate Company is one of the leading international confectionery firms, which operates in the United States, Japan, the United Arab Emirates, and Canada. This large confectionary firm has managed to capture a massive market share in the United Arab Emirates. Crail Frank established this company...
Abstract Singapore’s Information and Communication (ICT) technology sector contributed S$26 billion in value to the economy in recent times which accounted for nearly 20% of the country’s GDP. Various spheres of product/service export include knowledge-based industries of Internet Service Providers (ISP’s), software development, publishing and IT education services. The objective...
Branding has become an important concern for companies in the modern age. With the high availability of substitute products in most markets, customers’ preferences for a particular brand have become increasingly dependent on brand image (Sinha, 2018). This image is carefully formulated using various marketing strategies, such as advertisement. The...
Introduction For the past years, studies that examine the efficiency of stock market have been of great interest to researchers (Abdolreza & Mehdi 2013). On one hand, there are researchers who believe that information on stock market is not useful, while on the other hand, some researchers have emphasized on...
Chapter 1: Introduction Introduction For the past years, studies that examine the efficiency of stock market have been of great interest to researchers (Abdolreza & Mehdi 2013). On one hand, there are researchers who believe that information on stock market is not useful, while on the other hand, some researchers...
Recently in the world, the rivalry between a financial manager and a brand manager has gotten stronger. Both believe that exactly their activity is the most important for the company and that they create the basic cost for shareholders. Many known world companies on consultation in the field of branding...
Introduction This paper examines the existing literature, giving a clear and brief idea to reader on the topic of brand equity. It starts with an overview of the relevant literature about brand equity, especially focused on the customer-based brand equity. The available research on the factors affecting customer selecting hotels...
Introduction Husk Power Systems is a start-up renewable energy firm that has its headquarters in Bihar State, the eastern part of India. Gynesh Pandey, Ratnesh Yadav, and Manoj Sinha identified a gap in this market, especially in the rural parts of the country. According to Husk Power Systems (2020), about...
Introduction Branding remains a powerful practice for informing customers about the existing products and services. Many companies pursue this concept since it has been observed to increase competitiveness and delivery timely business outcomes. Any person in the global community can become a consumer for a given product. However, customers tend...
Introduction This essay is about strategic implementation guidelines. It begins with a brief description of the Clayton County Library System. Further, this essay discusses three specific guidelines and their justifications. A Brief Description of Clayton County Library System Clayton County Library System is one of the most prominent public libraries...
Introduction This essay presents a discussion about the development of strategies to address strategic issues within the Clayton County Library System. It also explains how the five-part process can be applied to a specific strategic issue within the library. A Brief Description of Clayton County Library System Clayton County Library...
Introduction The focus of this paper is on a brief description of the Clayton County Library System. It also focuses on the comparisons between different models of strategic planning. Besides, the paper explains the insights obtained as a result of the comparisons. The Description of the Clayton County Library System...
Introduction This paper explains the roles and significances of collaboration, cooperation, and coordination in the strategic planning process. It also describes what it might look like if collaboration, cooperation, and coordination were to be integrated into the strategic planning process. The Roles and Significances of Collaboration, Cooperation, and Coordination during...
Introduction The market for luxury products has experienced a substantial growth ever since human beings became civilized. In fact, in the fiscal 2005, the consumption of luxury products reached its peak. This emerged due to the increased number of consumers who buy luxury goods, greater economic confidence and increase in...
Introduction Management as a discipline should exist. This branch of knowledge is very important as it concerns practices of basic administration and principles which play a unique role in organizations (Cerović, 2015). The discipline indicates how an enterprise should be operated by managers and specifies how managers should conduct themselves....
Introduction Management science is one of the interdisciplinary sciences that aim at creating the greatest efficiency in human capital. The current global market and its competitiveness call for businesses and their management teams to enhance production and productivity. Both employers and employees are involved in operations that entail production activities...
Risk Governance Definitions A risk, in general terms, connotes the uncertainty or unexpected ‘adverse’ outcome of a situation or activity. The scholarly literature on risk governance explains the processes and frameworks for managing risks based on diverse definitions of risk governance. Klinke and Renn (2012) define risk governance as a...
Background and Justification of Research Consumers’ purchase intentions are often influenced by a variety of factors and certain associations with the quality of provided services and their status (Garrett, Lee & Chu 2017; Peluso et al. 2017). Thus, persons’ visions of products and services can be affected by their brand,...
Overview In the past, companies perceived their products as their most significant asset. Thus, it comes as no surprise that companies sought ways to ensure that their products are marketable and better than those offered by others. The focus of companies was how to outsmart other players in the market...
Abstract Background The proposed expansion of Heathrow Airport through constructing a third runway has been faced with significant challenges over the years. Environmentalists, among other opponents, believe that the project is not environmentally friendly. Arguably, Greenhouse gas emissions (GHE) would increase if the project were to be implemented. On the...
Background and Justification of Research For many consumers, the country-of-origin is discussed as an important factor that influences their purchase intentions because of certain associations with the quality of the provided services and their status (Garrett, Lee & Chu 2017; Peluso et al. 2017). Therefore, consumers often consider the country-of-origin...
Brief Introduction The many effects associated with globalization have led to the existence of the world as a global village. As such, stiff competition has been the order of the day as planners of world economies try to innovate in selected lucrative areas of economy. For instance, the usefulness of...
Introduction Supply Chain management (SCM) is one of the terms basically used within business setting in manufacturing, distribution, marketing, customer management amongst other business related transactions. Supply Chain Management encompasses such elements as logistics, which are widely used in the practical and academic fields of study. Companies operating within the...
Abstract This research takes up the matter of using Facebook for online social networking, in the matter of confectionary companies in UAE. This market is very competitive among locals, since the products of a lot of large companies like Nestle, Mars, Bounty and many Swiss, French and Italian confectionary companies...
Introduction Product brand name is very important since it enables manufactures to create customer loyalties on their products, broadens consumer awareness expands the branded product in the market. Therefore, branding is very crucial to the marketing strategies of manufactures. In the recent past the retail selves have seen rapid proliferation...
Research objective General objective The overall objective of this study is to investigate the strategy of enhancing brand awareness through associating it (brand) with popular activities, precisely motorsports, and its influence on consumer behavior (evaluating and buying for consumption). Main Objectives To understand the reasons behind brands seeking partnerships in...
There has been a proliferation of generic brands in the United States of America and other markets around the world in the recent past. Discount stores such as Walmart and others have taken into offering their clients generic products that are relatively cheaper than their brand name counter parts. There...
Abstract Companies place brands and their strategies high on their priorities as they contribute to overall corporate success. They are integral part of corporate strategy which is reflected in the marketing plans. Corporate success driven from higher sales and reduced customer churn is the prime objective of businesses in the...
Introduction The world is facing the worst economic crisis in face of the recent credit crunch, instability across various regions and economies, global warming and failure of the global monetary system, geopolitical systems, terrorism threats etc. These conditions create new challenges for business faced with intense competition, dynamism, sustainability and...
To propel a business into the public’s consciousness, brand marketing is a method used by marketers. It is a great way to establish your business’ image to capture your desired target market. But what is branding and why is it important? This paper presents the history of using brands and...
Introduction Competition in China’s fashion industry is very fierce but most of the domestic companies still fail to understand that dividing the brands into segments and then, later on, aiming at winning the segmented consumers is the key to succeed in this kind of business. Through analyzing the western appeal...
This paper explains in detail the 8 key elements of e-commerce and how they have changed the business. Definitions of the World Wide Web and the internet and the strategies to design a website have also been mentioned. Value Proposition This aspect of the business model deals with the products...
Abstract Communicating effectively is a much-needed skill that individuals and organizations must learn if they want to succeed in their life and in their business goals. Being an effective communicator means the skill to narrate a story and put forth ideas and relay information clearly without any distortion and ensuring...
Abstract The concept of consumer brand loyalty has been widely studied by marketers with the intent to generate advertising strategies to attract and retain customers by influencing their purchase intentions. There are several factors like price, innovativeness of product, and service quality, which have a large influence on consumer behavior,...
Supply chain management is thought to be a chain of highly inflexible events that have managed to get the products out of the company. This has in turn put the companies at loss due to the firm manufacturing plans and theoretical shipping schedules. The Internet has proved to be a...
Abstract Research Question: How does Shell manage diversity in its workforce and how that management is useful for sustainable business and accelerating the growth of the company? The discussion and analysis in this paper are regarding diversity management activities and their effect on the activities of Shell. As the diversity...
Outline Customer loyalty is important to build as a strategic objective for retailers since loyal customers provide the maximum opportunities to increase sales. It is well established that selling to existing customers is far easier than attracting and luring new clients. The basic idea is to concentrate on holding on...
Security Problems Unprotected Systems: Hackers now have access to software tools are they are constantly searching for computer systems that do not have protection. Once they discover and identify, such systems can be easily hacked and their networks can be easily damaged. They control such systems and then use them...
Introduction Brand associations are vital for both consumers and marketers. They are the product liabilities and assets linked to memory. This paper analyses brand associations of Mothers’ drink. Analysis of this product is based on research carried out among three customers. Finally, the paper gives the nature and map of...
The product survives throughout life, starting from their introductory stage to their peak stage, up to their declining stage. When they reach the declining stage, their survival depends on the management. Good and effective management together with the required resources, can renew the brand making it to live longer than...
Pabst Blue Ribbon and Stella Artois beers Every firm wants to have a renowned brand name. Such a brand name has the potential to generate a lot of money within the shortest time possible. Keller argues that “equity occurs when a firm has a renowned brand name” (6). It is...
Introduction Brand management is an important component of marketing. It determines the success of a product in the market while at the same time influencing organizational performance. The witnessed growth in both the global trade and companies in the international markets has necessitated investment in brand management (Keller 2012). The...
Abstract Background Apple has been known as a successful organization, which has been performing well in the global economy environment and that has been represented in a variety of markets. Apple has only recently targeted the Asian market. Although the recent branding strategy used in China has been successful, the...
How can Nordstrom continue providing quality customer service and increase its brand loyalty? Nordstrom has been portraying the best practice in consumer loyalty and service delivery. This case study describes how “Nordstrom accepted a set of tires purchased by a customer at Northern Commercial Company” (Kotler & Keller, 2012, p....
Building Brands in the Business-to-Business Context Cisco is a global leader in supplying networking equipment. Cisco’s vision is to connect more people using modern networking technologies. The company uses different strategies to communicate with its customers. Cisco builds its brands depending on the changing expectations of its consumers. The company...
Abstract Brand awareness, generally, is the extent to which a brand associated with a particular product or activity is documented by prospective and existing customers in a positive or a negative manner. For brand awareness to be successful, the consumer behaviour is a key component that has to be looked...
Introduction to the Company Emirates Airlines, mostly known simply as Emirates, is one of the leading airline companies in the global aviation sector. Founded on March 25, 1985, the company was meant to address the market gap that was created by the decision of Gulf Air to scale down its...
The company overview El Pollo Loco is an American chain of restaurant company specializing in the production of fast foods. The chain of restaurant entered the American market by only one product, the grilled chicken. In fact, the company has been known for its grilled marinated chicken. Over time the...
Executive Summary McDonald’s stands out as one of the biggest global fast food retailer offering fasts foods in more than119 customers all over the globe. McDonald’s restaurants and franchises, which stand at about 33, 500, continue to grow as the organization penetrates new markets in Asia. This immense success of...
