Are you studying international marketing? Well, there’s a lot to consider – from cultural differences to international law. Naturally, it can be tough to know where to start. An excellent international marketing paper requires research and planning.
To avoid writer’s block, check out free essay examples. These can show you what other students have written about and what sources they have used. These papers can work as a starting point for your own research.
Business expansion involves extending the operations of the business to other regions to exploit the existing market opportunities. I believe that it is necessary to consider the amount of cash available to the business to undertake the expansion costs as they are many. However, it is illogical and uneconomical to...
Like any other market, for an international market to operate it has to meet a number of requirements that are agreed upon globally. These conditions are based on different sectors with most emphasis on political, economical, social and technological requirements. For instance, a fast food market will have to consider...
The motive about whether to adapt or standardize international depends on a number of organizational issues. These parameters that define “depend on” in standardizing international advertisement include the need to reduce costs directly or indirectly related to advertisements, the presentation of a global brand to prevent consumer confusion when firms...
The Chinese government has few funds to invest in culture and education because of the financial burden of population growth, resource depletion, and environmental degradation. Although the physique and general health of China’s population are quite good, general education is less than optimal. Illiteracy rates had dropped from in 1964...
Introduction The adoption of an internationalization strategy is often followed by the setting up of the necessary structures that will ensure its success. The fact that, in this case, McDonald’s seeks to increase their global presence and their scope in the international fast food market means that they are more...
Abstract International marketing is an important requirement for global companies to succeed in the international market. However, some companies have failed to get it right. This paper explains why this is so. It shows that technological, political, social, legal, and economic factors affect international marketing strategies. Additionally, four case studies...
Introduction The Multinational Company is an organisation that focuses on a range of counties instead of operating only in a home region. This international company is confronted with various environments that tend to vary depending on national borders. Government regulation, political structures, economies and social issues are to be taken...
Global marketing is marketing on a worldwide scale. Global marketing involves taking advantage of global operations processes differences, similarities in business processes and business opportunities in order for an organization to meet global objectives. Marketing can also be defined as a marketing strategy used mainly by multinationals to sell goods...
Overview The internet is considered to the drive of the new millennium. Advancement in internet technology has led information revolution. Communication throughout the world has been simplified by internet technology. Use of internet has great impact on business operation. The technology has made business-to-business and business to customer communication much...
Businesses are increasingly going global as new marketing strategies shape within the global landscape. A clear demarcation is therefore necessary in order for such companies to define the marketing models they intend to take. This paper looks in to the various strategies used by companies in marketing of their products...
Introduction This paper is analyzing the role of internet marketing within Amazon.com. This analysis is done with the help of a questionnaire, which deals with all the strategies and tools used in international marketing within Amazon.com. This questionnaire analyses the data regarding e- marketing. This deals with the level of...
Introduction Globalization has created a phenomenon where many firms that used to concentrate on single regional or national markets have to change their strategies and pursue international markets. Global market has presented important opportunities for companies to reach wider market segments so as to increase their profitability (Joshi 7). However,...
Abstract An intensely competitive environment characterizes the present day investment banking. This is due to the proliferation of Internet and advancement of information and communication technologies, which have not only widened the range of financial products and services, but also provided an extensive knowledge to the customer about the products...
Introduction Global commerce leads to agreement among nations; agreement is a byword of peace. In the 1990s when the Cold War ended and emerging economies opened up to world markets, there was economic prosperity in North America and many parts of the world. This is the significance of international marketing...
Introduction Generally speaking, there are four ecological forces, which are the spirited environment, the universal environment, stakeholders’ expectations and the interior environment, have an effect on the supermarket retail industry. If we analyzed then we come to know that the organization I chose for this task is called J Sainsbury...
Define Culture from an International Perspective Culture is the collective programming of the human mind, which is used to differentiate members of one category of people from the other group from another category (Hoftede, 1997). Is National Culture Important for Companies going International? Why? National culture is crucial for companies...
How countries may be dropped from further consideration as potential markets Out of the four phases of the international screening process, the first two phases are fundamental. The two phases evaluate the internal and external environment of the company, host and home country, and an appropriate marketing mix for the new...
Based on the information provided in the case study, how can someone describe RockWood’s segmentation and positioning strategy? Market segmentation refers to dividing markets into segments or divisions based on demographic, psychographic, and geographic variables (Glowik & Smyczek, 2011). Marketers divide markets into divisions in order to produce goods and...
Introduction The process of decision-making in a firm with operations in many countries is complex. This is the result of different cultural expectations and the influence of corporate culture. On one hand, overseas branches work hard to fit into the local culture. On the other hand, they have to struggle...
Introduction Company A that produces engine components for heavy-duty trucks can try to enter the Japanese market because this country has a great industrial capacity. Moreover, various companies may be interested in purchasing spare parts that improve the work of truck engines. By establishing its reputation in this country, Company...
Since early 1990’s globalization has been the trend in international business. International travel and communication has increased due to rapid technological developments. Many professionals and companies have risen up to participate in international trade and investment. Similarly, the number of businesses that operate across borders has increased. Many companies especially...
