🌍 Essays on International Marketing

Impact of Culture on International Business

Define Culture from an International Perspective Culture is the collective programming of the human mind, which is used to differentiate members of one category of people from the other group from another category (Hoftede, 1997). Is National Culture Important for Companies going International? Why? National culture is crucial for companies...

International Marketing

International Planning and Marketing Strategy

How countries may be dropped from further consideration as potential markets Out of the four phases of the international screening process, the first two phases are fundamental. The two phases evaluate the internal and external environment of the company, host and home country, and an appropriate marketing mix for the new...

International Marketing

RockWood Company’s International Marketing

Based on the information provided in the case study, how can someone describe RockWood’s segmentation and positioning strategy? Market segmentation refers to dividing markets into segments or divisions based on demographic, psychographic, and geographic variables (Glowik & Smyczek, 2011). Marketers divide markets into divisions in order to produce goods and...

International Marketing

Concept of the International Marketing

Introduction The process of decision-making in a firm with operations in many countries is complex. This is the result of different cultural expectations and the influence of corporate culture. On one hand, overseas branches work hard to fit into the local culture. On the other hand, they have to struggle...

International Marketing

Cross-Cultural Marketing: American Firm in Japan

Introduction Company A that produces engine components for heavy-duty trucks can try to enter the Japanese market because this country has a great industrial capacity. Moreover, various companies may be interested in purchasing spare parts that improve the work of truck engines. By establishing its reputation in this country, Company...

International Marketing

International Marketing Strategy Aspects

Since early 1990’s globalization has been the trend in international business. International travel and communication has increased due to rapid technological developments. Many professionals and companies have risen up to participate in international trade and investment. Similarly, the number of businesses that operate across borders has increased. Many companies especially...

International Marketing