Competing Brands in the Android Mobile Phones Category

Subject: Branding
Pages: 2
Words: 381
Reading time:
2 min

From the undertaken picture on the shelf, it is possible to identify the points of difference (PODs) and points of parity (POPs) for each brand. The buyer will take the shortest time to pinpoint the PODs associated with these brands. The table below gives a detailed summary of such differential features that many potential customers consider before making their final buying decisions (see below). The leading POPs for these products include powerful devices for communication, retail distribution, and presence, run on Android OS, and online content and applications.

Photographed display with phones.
Quality-orientedAdditional featuresPowerful cameraDesign-oriented
Powerful for communicationAccessibilityTaking precious momentsPowerful media device
Presence in retail storesAvailable in hypermarketsRetail storesOnline distribution
PODs for four brands: Samsun, Huawei, Oppo, and LG

The above attributes and PODs were instrumental in guiding me throughout the buyer decision-making process. As described above, the Samsung brand emerged as the best for me. Several reasons can be presented to support this choice. Firstly, the device appeared to have a better design than the other products. Secondly, the elegant brand had several phone types on display. Thirdly, I used to view Samsung as the leading challenger of the iPhone in the market. This was the case since it was presenting numerous features and excellent experiences to different customers. With this kind of information or understanding, I would purchase the Samsung smartphone and understand what using android OS feels like.

From the above analysis, it is agreeable that customers should be informed about the existing products in the market, their differences, outstanding similarities, and how to use them effectively. Such aspects can support the presentation of the most appropriate decisions and empower more users to achieve their objectives. Similarly, manufacturing companies in different industries can monitor the above attributes in an attempt to understand the behaviors of the targeted customers. This knowledge or practice will guide such corporations to engage in research and development (R&D), implement sustainable marketing procedures, and eventually deliver superior services and products to their stakeholders.