Mommy and Me is the proposed apparel company that is going to develop a brand, IM HIS PRIORITY. Since an appropriate business model has been selected, it is reasonable to comment on specific market segments for the business. Since the company provides apparel items for mothers and their children, it...
Sensory marketing is a type of impact on a customer through their feelings and emotions. In other words, it affects human organs such as taste, smell, sight, hearing, and touch. Like the other types of this industry, it aims to attract and retain customers, that is, increasing the number of...
Survey questions are used to research a given topic to build a concrete report. The strength of a study question includes its cost-effectiveness, generalizability, reliability, and versatility. The weakness of the valuation question has inflexibility and lack of potential growth. A good assessment allows the user to gather precise and...
Introduction TurboTax is the leading tax preparation software in the United States. However, to reach and maintain this position, the management and marketing team responsible for the product had to solve many problems. One of such issues included the question of customer retention, which existed due to the seasonality of...
The process of issuing shares of a private firm to the public in a fresh stock issuance is referred to as an initial public offering (IPO). An IPO allows a firm to raise funds from the general public. The move from a private to a public firm, which often involves...
The impact of the coronavirus pandemic and subsequent lockdowns has prompted changes in many industries, including marketing and advertising. Many enterprises have embarked upon means of coping with the pandemic through the prism of corporate social responsibility (Marom and Lussier, 2020). In response to the COVID-19 pandemic, Coca-Cola announced it...
Modern companies are hungry for personalized, high-quality customer data that they could use in order to optimize their offerings, stocking, production, and predicting future trends. Data allows certain companies to outpace their competition and save money on selling and designing new products. An example of such would be Under Armour,...
There are four categories of products: convenience, shopping, specialty, and unsought. Unsought goods are the ones which were not previously known to consumers, such as new models of phone. Conveniences are the products sold at various places and people often buy them without any particular thought. Specialties are usually prominent,...
Starbucks, one of the leading coffee companies, is successful at attracting clients from all over the globe. The company’s Instagram profile was selected as a reference for this assignment. Starbucks remains famous worldwide due to the atmosphere they transmit on social media. Social media usage is vital in the case...
Marketing intermediaries refer to independent firms, including agents, wholesalers, and retailers, who play an assistive role in the flow of goods and services from manufacturers to consumers. They fall into four categories, namely brokers and marketing agents, wholesalers and resellers, distributors, and retailers (Kotler, 2016). Marketing agents and brokers link...
Wendy’s has the following market segments: millennials and young professionals who see Wendy’s as a dinner or lunch option. The first market segment is millennials, who are consumers between the ages of 25 and 40 years old (Bollani, Bonadonna, & Peira, 2019). In terms of psychographic characteristics, Wendy’s has a...
Marketing techniques Marketing is one of the most critical activities all companies apply, regardless of their sizes and directions, to communicate a specific message to customers in a manner that benefits organizations. Because of the significant number of competing companies in the global marketplace, marketers spare no effort in developing...
The technological shift which occurred at the beginning of the twenty-first century forever changed the way people consumed content and forced companies to adjust their marketing campaigns. New online platforms which attracted millions of users emerged, and businesses needed to expose these people to information about their products. For instance,...
In order to generate sufficient revenues from sales, a company has to target different market segments. As consumers vary by age, interests, income status, and other distinguishing characteristics, so should the marketing strategy adapt to the unique features of a group of customers. Modern technology allows using social networks to...
To begin with, intrinsic self-relevance is a factor that determines both factors that might influence the consumer’s choice: the product value for the customer and the results of interaction with this product. More specifically, it is the type of relevance that goes from the person and could not be influenced...
Commercial activities of the 21st century are characterized by an increasing emphasis on customers and their demands. Globalization contributes to the overall competitiveness across industries, and, in such circumstances, it is the final purchasing decision of consumers that determines the success of a business. Accordingly, organizations engage in the pursuit...
When a business is launched or is already operating, the enterprise owner needs to create awareness among people about the organization. Promotion is a significant aspect for any business to make its products known to the buyers. Whether operating online or offline, different forms of business call for a market...
The art of persuasion is of critical importance in commercial activities since it is often a question of making a profit to be able to convince the consumer to purchase a product that is qualitatively no different from the rest. Thus, most customers will always behave like bright packaging, strong...
Marketing Marketing for Olive Garden is a multi-layered process, as the restaurant has to cater to its loyal existing customer base while also expanding its read to new audiences. The company has long since relied on millennials and young audiences as its core demographic, as they are most interested in...
Most presenters often experience some challenges when presenting business forecasts. According to Cialdini (2016), the presenters may sometimes lack confidence due to the uncertainty experienced in making a business forecast. Ideally, different dynamics, mainly relating to supply and demand, in the business world control the marketplace. Unfortunately, it is difficult...
Introduction FUTURE LLC is a dropshipping business. The company sells 100 product lines. 15 products have the highest demand. The new season needs a new popular product. USB portable blenders can hit the records. Diet, weight loss, exercise, and a healthy lifestyle are popular topics. FUTURE LLC will invite bloggers...
Introduction Marketing is the art or science that seeks to identify and meet customers’ needs profitably (Kotler & Keller, 2012). Good marketing is a discipline that involves creating effective strategies to counter the inherent marketing challenges while maintaining customer loyalty for success. Marketing enhances demand for products and acceptance for...
Pricing is an important aspect of any business and market exchange of goods and services, and it is especially important in regard to government contracts. There are a number of strategies for deciding the price for a certain product, such as cost-based pricing and market-based pricing, which can be used...
Marketing refers to the creative identification and implementation of communication strategies to reach a target market. In today’s highly competitive world, marketing means an opportunity to connect products and customers who need them to enrich people’s experiences (Valand and Gaur, 2020). Marketing focuses on promotion and advertising, while it uses...
Ikea’s Understanding of the Targe Market Ikea is a company, which perfectly comprehends its target market. It is a one-stop-shop, which offers household items at a discounted price. The best Ikea is doing for its customers is the affordable pricing of its products compared to other enterprises. The second advantage...
Starbucks identifies its primary demand by using brand appeal in its marketing strategy. It acknowledges and respects the desire of people to pay for luxury products for the sense that the brand generates the forms of value, prestige, and quality. This essay will evaluate factors affecting the expansion of Starbucks...
Social media is being used in retailing strategies for a long and proved useful in regards to different products and target audiences. In case if implemented in the right way, social media advertising can be efficient for business-to-business marketing. Moreover, the mentioned approach is even more practical than other tools...
Markets will go through several phases of development depending on the purchasing power and decisions customers make. After maturity, a period of decline emerges whereby sales and profits remain flat or start to reduce. Professionals and business leaders should implement superior strategies to overcome some of the challenges that might...
A vulnerable consumer is any person who cannot obtain certain services due to underlying financial, social, psychological, political, or physical challenges. This essay provides an insight into the characteristics of vulnerable consumers and the significance of the government’s role in safeguarding them. The Characteristics of a Vulnerable Consumer Factors such...
The emergence of such a marketing technique as greenwashing is directly related to the current dominance of consumerism. Unfortunately, now the vast majority of companies fail on sustainability. Hence, it obliges consumers to know how to determine whether a brand’s campaign is greenwashing or not. If it becomes evident that...
Introduction One of the principal contributors to the prosperity and development of various organizations, especially profit-oriented companies, is undoubtedly an effective marketing campaign. In this regard, marketers apply different promotional strategies to create customers’ awareness about products or services, build long-term relationships with them, and enhance their loyalty. This paper...
Summary Barnana is an endeavor of a Brazilian entrepreneur who started this business by selling brown dried bananas in packages. Later on, due to the popularity of Barnana’s original products, the company expanded its range and added new flavors and products. However, the founder and the CEO of Barnana Caue...
The global issues of climate change, environmental pollution, and the COVID-19 pandemic attracted public attention to the risks of overconsumption and the need for sustainability. Marketing is often perceived as unethical, as it might be used to manipulate consumer needs and promote unnecessary goods or services. However, a fair and...
The crucial question that companies should ask when finding a target market is whether they address to other businesses or consumers. Business to business (B2B) refers to organizations selling their services or goods exclusively to other companies (Reklaitis & Pileliene, 2019). In B2B, sales have longer sales factors, higher value...
My View of Personalization Business organizations “use the concept of personalization to improve their performance” (Vesanen, 2009, p. 309). However, many marketers have not applied this concept successfully. This has occurred because personalization meanings different things to various actors in the supply chain process. I would define personalization as the...
Introduction Businesses strive every day to compete with their competitors through various strategies such as marketing. Marketing involves making the right product available at the right place and time. Using a marketing mix is an efficient way of successfully implementing a marketing strategy. The marketing mix consists of the 4...
The emergence of the fast-food industry has brought drastic changes to the market and has significantly impacted people’s dietary preferences. The innovations adopted by the McDonald’s chain in the 1950s have led to the development of similar facilities because of the idea’s profitability and simplicity in the implementation (Rawson &...
The product design outlines the features of a product or service. To maximize the potential for success, top-notch companies focus only on a few products and then concentrate on those products. At Mcdonald’s, special care is taken to bring customers the best product and outstanding service. Mcdonald’s is why product...
Introduction Organizations are kept focusing on assessing the problems by research to address them properly so that long term planning is done in accordance of any uncertain event and to make strategies for unexpected events. Consumer goods companies keep focusing on market research about consumer response towards the products taste...
Abstract The creation of social media has had a huge impact on the way people share information. When it started out, many people did not believe that social media will make a significant impact on the business arena. The top business executives ignored this communication platform as many believed that...
Introduction Restaurants play an integral role in the lives of many people since they offer a variety of products and services. This enables people to enjoy themselves as they continue with their daily lives. Restaurants offer varieties of food as well as services such as outside catering services and Wi-Fi...
Executive Summary This dissertation aimed to investigate the topic “what are the implications of the new product development on consumer buying behaviour in Indian ethnic food in the UK?” The literature review of this dissertation concern with theoretical aspects of new product development (NPD), stages of the NDP, consumer buying...
Introduction The current crisis of Toyota motors which was until 2009 the leading brand in the world of automotive business has been an imperative lesson for other brands in the market within the automotive industry and outside the industry. The failures of one of the brand leaders in the market...
Introduction The service industry is highly competitive, it as player domestic, local and international; there are different sectors in the service industry but always one main characteristic that cuts across the industry, the secret to succeed (Skålén, 2009). The secret to succeed in the service industry rests on the differentiation...
Introduction Background The automobile industry has attracted many players. Many multinational companies are competing for the increasing market. Therefore, the market is very competitive, with different classes of vehicles having their own competition. The luxury car sector is one that has high competition. The major players include Mercedes and BMW....
Introduction: Saudi Airlines The airline industry in the Gulf region is famous for its continuous struggle to offer quality services to its customers. Besides, the high competition among the airlines in the industry has led to various strategies including cost-cutting, managing the unpredictable demands, and ensuring that the company adheres...
Introduction Since the beginning of trade, people have been looking for methods to make their success among their clientele even bigger, thus, spawning a range of advertising techniques. Although in the XXI century, a number of innovative advertising techniques have been created, the basics for attracting more customers remain the...
Executive summary This study specifically aimed at analyzing the benefits and limitations of online marketing from the perspective of customers as well as service providers. Furthermore, the study aimed at evaluating the impact of online marketing on customers’ behaviour towards the products and services offered on line, in addition to...
Executive Summary In order to introduce change, Metaverse should pay attention to technological changes and employees communication, organizational culture and value creation activities. For Metaverse change in relations with customers is important because it will help to improve image of the company and deliver quality service to diverse target audience....
Introduction Marketing is the most powerful weapon available to a business; however, marketing is often confused with sales and advertising. It is noted that businesses need to understand that marketing is much more than that. Marketing, in fact, has a many roles in a firm or business; firstly, it connects...
Introduction The task of making a product or service popular, even among its target audiences, is quite difficult due to the presence of competition, absence of awareness about the new product, and the overall tendency to approach the process of purchasing carefully. Receiving impartial information about the quality of the...
Introduction Free economic zones are a group of special geographic territories that provide designated economic trade opportunities for businesses with very light taxation or not at all to encourage the development of prosperous economic activity. Depending on the country where the free zone is located, the taxation rules are determined...
There are various tools that can be used in the measure of customer satisfaction. In a hotel, for example, the famous tool that is employed is the guest comment card (Trusov, Bucklin & Pauwells, 2009). It is often referred to as the GCC, and they are very suitable as they...
Market segmentation is the categorization of the different components of the market, which are dissimilar from one another. Through the identification of such dissimilarities in the different portions of the market, hotel ventures can satisfy the needs of potential consumers in an effective manner. Segmentation is an important part of...
Market segmentation entails defining different categories of consumers according to their needs. Marketers segment markets so that they can satisfy the actual needs of the consumers. As global markets continue to expand marketers are becoming aware of the need to categorize their customers depending on their specific needs and differentiating...
Confirmation of the Research Topic The topic of this research read as follows, “Exploring the CSR Activities of Oil and Gas Firms: A Case Study of Emirates National Oil Company (ENOC).” The researcher was interested in investigating the CSR activities that ENOC is currently undertaking in various regions where it...
Introduction The current global market is characterized with intensive competition and strict profit margin. The one and only way for any organization to sustain in the market is to maximize customer satisfaction through better customer service. Any organization requires support from the customers to be successful in the market. Most...
Introduction A perceptual map refers to a picture created by a customer every time they see the brand of the company. Perceptual mapping is normally done on graphs where various features of the brand are plotted against those of competitors. Perceptual maps help in comparing strategies of the firm and...
Apple Inc. is a recognized global corporation that designs and produces commercial servers and electronics such as computers, mobile phones, and software. It is also the leading distributor of digital media content. In terms of market capitalization, Apple Inc is the most valuable company, and this is a result of...
Introduction The global market has increasingly become competitive as firms struggle to find new markets for their products. Firms have realized that the only way of remaining competitive is by venturing into new markets around the world. XYZ Company has managed to grow in the local market given that it...
The business environment is of utmost importance in any business since it comprises the internal and external environment (Thompson, 2014). The internal environment refers to factors, which the firm can control; they include the number of employees in the company, the production quantity, the location of the firm, and the...
Introduction The competitive landscape in many industries today is marked by intense competition among existing players and the emergence of many focused competitors targeting specific segments of the market (Ramachandran, Mukherji, & Sud, 2006). The entrepreneur has been considered as a driver of change and has been responsible for shaping...
Relationship between marketing and strategic planning Musibau, Oluyinka, and Long (2011) affirm that strategic planning is an essential factor in the success of both large and small and medium enterprises. Strategic planning enables organizations to ensure that they are progressing in the right direction (Kroon 2005). This assertion emanates from...
Abstract In our current world where the use of the internet has changed life, we question if Facebook will influence trade as powerful marketing tool. As a result, we planned to conduct a small survey on the importance of Facebook on small and medium enterprises. Small and medium business owners...
Introduction The use of social networking sites (including Facebook) is growing rapidly in the marketing, consumer, and social sectors. The websites have revolutionized the marketing sector tremendously with more emphasis on “consumer behavior” (Van Der Heide, D’Angelo & Schumaker, 2012). This proposal intends to unveil how Facebook advertising techniques influence...
Abstract Kuwait Airlines Company was launched in the year 1953 as a privately owned firm. Managers must retain existing customers to attract new customers. This is possible through implementing strategies for customer satisfaction. Kuwait Airlines is in the service industry, and the quality of services and value of money of...
Introduction In the development of our marketing strategy, the company can utilize customers’ internal factors which influence their purchase decisions. The present report will provide a brief overview of such internal factors, and the way they can be utilized in the context of marketing the vehicles we manufacture. Perception The...
Introduction The growth of the internet around the globe has led to the emergence of new forms of business, which have drawn their customers from the ever-increasing number of internet users. One example of such an internet-based company is the Dealfish, which is a Nigerian-based online-classified business. The business is...
Executive Summary Marketing audit entails evaluation of the promotion processes in a business organization. It provides an overview of the current situation of the company. A comprehensive audit covers the analysis of macro and task environments, marketing functions, and strategies. The current paper presents the findings of a marketing audit...
Introduction Chapter Overview This research starts to present the role of entrepreneurial marketing on SME’s sustainability. It makes a compelling case for the need to embark on the study. The chapter begins with presenting the background of the study, and the importance of SME’s sustainability. The chapter follows with the...
Introduction Marketing communication has inevitably become an integral part of any brand promotion strategy that is deemed to succeed amidst other competing products. The micro-movie is a new marketing communication channel that is being embraced by many organisations worldwide, especially in China. This proposal is based on the exploration effects...
The prominence of Products and the Gross Theory of Consumption Marketing is used as a tool by many business entities to sell their products to people. The process involves the use of various channels to convey messages to the target market. There are different types of products in the global...
Nike Inc. is among the leading Fortune 500 companies in the United States (Larson 2). It is a publicly-traded company that enjoys robust market share and sales of its products in the global market. It primarily supplies apparel and athletic wear. In addition, the company manufactures sports equipment of different...
Introduction Social marketing is a concerted effort aimed at engendering behavioral change by targeting people’s preferences and desires. The field of social marketing emerged more than 50 years ago when an American economist, Theodore Levitt, published a paper titled “Marketing Myopia” (Serrat, 2017). The recent decades have witnessed a rapid...
Introduction Marketing is a set of activities whose major goal is to create awareness, build customer relationships, deliver products, develop business and most important of all create value to the customer. This paper aims at illustrating the value of marketing to an organization by analyzing its impact on revenue generation...
Introduction Although businesses develop interim goals that revolve around the attainment of remarkable sales, for instance, through advertising, very few of them have seized the opportunity brought about by relationship marketing. This concept focuses on promoting consumers’ loyalty. According to a study by Beverland and Bretherton, companies in New Zealand...
Marketing strategy is the exact and detailed plan devised to reach a goal in any organization (Talloo p.147). For any organisation to succeed or out do the other it must put into consideration the three workable generic marketing tactics to meet its goal in whatever line of business, and these...
Understanding the target market is crucial for businesses wishing to increase profits and remain competitive. Market research can help businesses to gain insight into the consumers’ minds. Chapter 1 of the present paper will answer questions regarding the definition, importance, and thinking process of market research. Chapter 2 will explore...
Introduction Recent decades have seen rapidly increasing interest in the concept of customer experience. In the context of the contemporary economy where consumers have the choice of a great variety of products and services, companies need to differentiate from competitors in order to succeed (Boswijk, Peelen & Olthof 2012). To...
Current data on the butter industry in the United Kingdom points to a number of difficulties that companies such as Flora will have to overcome. According to the recent report prepared for Butler and Grierson (2017) for The Guardian, butter prices are expected to rise in association with dairy production...
Industry forces Generic strategy Differentiation Cost leadership Focus Degree of Rivalry High level of brand loyalty that maintains customers away from rivals Can compete on price basis Differentiation based focus. Here customer needs cannot be met by rivals Threat of substitutes Product features brought on by differentiation; endears customers and...
Dissertation Proposal The purpose of this dissertation proposal is to present coordination of changing dynamics of the sales staff behavior along with the factors affecting the Customer’s motivation to respond to the credit card sales in Penang, Malaysia. The marketing practice and sales of credit card in Penang Malaysia are...
Executive summary Marketing is an integral part of an organization’s management; it creates business for a company and offers insightful information necessary for developing and innovating effective business strategies. The hospitality industry is highly competitive with the new player entering the market and the old players developing new approaches to...
Introduction In any marketing strategy, the processes of segmentation, targeting, and positioning (STP) play a pivotal role. The STP concept is not new, but its importance for successful business operation has not faded within recent decades with their substantial changes in terms of the way the global market works as...
Executive Summary Since its inception into the market in 1984, Red Bull has remained a market leader in the energy drink sector a success the company attributes to aggressive, polemic and non conformist marketing and accountability management of the companies affairs. Red Bull is categorized under soft non alcoholic drinks...
Market analysis Zara, which deals in clothing and footwear retail, is a subsidiary company of The Inditex Group which was founded in Spain way back in 1975 by Ortega. The latter was considered as one of the wealthiest men during that time. Specifically, Zara specialties include low priced clothes for...
Customer value has been one of the marketing strategies that have played a great role in enhancing the field of marketing. Customer value is termed as the perspective in which a business recognises customers and how the customers see the worth of a business products and services. Customer value in...
Introduction According to Cole (2003, p.2), many people face a challenge distinguishing between marketing and sales. This arises from the fact that the two terms overlap in many ways. Marketing and sales are some of the most important elements in a firm’s effort to attain competitive advantage. However, the two...
Executive Summary This report details a marketing plan for a motorized / electric shopping cart for the UAE market. It is recognized that the UAE has some of the largest shopping malls globally, and the number keeps on increasing tremendously. However, the shopping experience has not been easy, especially for...
Executive Summary This report is in two parts. The first part analyses Wieden+Kennedy as an independent advertising and marketing agency that is involved in the marketing of sporting footwear. Since Nike is the biggest brand in the organization’s portfolio, the second part of the report evaluates the marketing strategy that...
Introduction The purpose of this paper is to provide a detailed overview of Vivartia, and to discuss the strategies of the company to endorse its chocolate milk in the Greek market; therefore, this paper will focus on the size and sales of Vivartia, its product categories, market description and segmentation,...
Introduction In the business world, marketing pertains to one of the most prosperous spheres due to its flexibility and the ability to take advantage of technological advancements and innovations. It is often regarded as a central branding instrument and a vehement definer of the company’s sales, as the efforts of...
Introduction For a long time, few businesses made effort to understand and highly value customers, especially with the need to retain them, but this scenario is fast changing in the modern world, as businesses embrace themselves for fierce competition and economic hardships of the 21st century. Today, globalization, technology, and...
Executive Summary Rayovac has been in business for over 100 years since it started the business back in the year 1906. The company is currently the third latest battery manufacturer in the world after Energizer and Duracell. The sales department’s Vice President, Bob Falconi, is considering maximizing the potential in...
Introduction Effective marketing of services is vital in a firm’s effort to attain a high competitive advantage. To attain this, firms’ management teams must consider various marketing concepts. Some of these relate to internal marketing, customer satisfaction and loyalty (Bansal, Mendelson & Sharma, p. 76). This paper outlines a comprehensive...
Introduction The defining characteristic of the Brazilian economy is its steel industry, which ranks it as the world’s number nine steel producer. Before the 2008/2009, global economic crisis the industry grew at a rapid rate and managed to put Brazil at a good economic pedestal, ahead of its other developing...
Introduction The calculated and sensitive approach to the management of a brand’s image is essential in maintaining a competitive edge and reversing the volatile and diminishing tide of brand loyalty. The basic meaning of a product has a bearing on the consumer’s choice. A brand’s personality referrers to the human...
Introduction Student in the fashion merchandising industry learn how to manufacture, purchase, advertise and sell fashion materials. In the process of advertising, selling, and buying the student requires knowledge on both fashion merchandising and mathematics. Mathematics is usually a basic subject in most disciplines. A quality mathematics program is essential...
Introduction The business world today has undergone a complete transformation with the introduction of E-business supporting online technology. This kind of business is organizationally specific and more complex such that it has become one of the best ways of understanding the present and future organizational needs of businesses through large-scale...
Introduction Although it is not an indigenous crop, maize is a very important staple food in Kenya. Kenyans consume large quantities of maize either as whole or sifted. Whole maize may be roasted, boiled, or may even be used to make common relishes. (Kamau, 2002) On the other hand sifted...
Introduction Every company always strives to emerge the best in the competitive business world. Primarily, it is a prerogative for a company to offer quality products and services in order to survive. Products and services offered by a company or business should at all times satisfy the customers. Accordingly, there...
Subject of Study The proposed research originated after several conversations with store managers at different grocery chains and a CVS drugstore owner. The managers of the concerned firms were extremely happy to know which of their generic products were selling and the actual effect these products had on their profit...
