Weak and Strong Survey Questions in Marketing

Subject: Marketing
Pages: 1
Words: 338
Reading time:
2 min
Study level: Bachelor

Survey questions are used to research a given topic to build a concrete report. The strength of a study question includes its cost-effectiveness, generalizability, reliability, and versatility. The weakness of the valuation question has inflexibility and lack of potential growth. A good assessment allows the user to gather precise and unbiased responses from overview respondents. This paper is a discussion on the difference between a weak and robust pricing question.

For instance, one can take market research as a case example. A substantial market study survey question should have some of the following characteristics. Be simple and straight to the point and clearly outline the purpose of the survey. Correspondingly, it should give more multiple-choice and nondouble barreled questions to reduce the number of dropouts; when necessary, include neutral answer options. Likert scale inquiry is an appropriate example of good assessment examinations. They measure a correspondent’s position towards a specific dissertation in a research context. They give the subject a few multiple-choice answers to respond. As opposed to Likert, Dichotomous queries are another example of a survey quiz with questions having a true or false answer category. Though they seem closed, dichotomous examinations are easier to use in some researches since they are simple and straight to the point.

Weak survey questions are inefficient since they do not let the respondents give their own opinions about the subject. They tend to influence the respondents to provide a specific response, and this increases the dropout rate of the questionnaire. Weak survey questions are usually ambiguous, complex, and double-barreled, leaving the subject in confusion. An example of an invalid survey is a loaded question that usually contains a controversial assumption that the participant is guilty of a particular act or behavior. Often, the premises in a loaded question go unchecked, and that makes them problematic. Conclusively, the quality of a report generated from a survey is highly dependent on the type of survey questions available to respondents. Excellent and robust survey questions will bring back a detailed and precise report.