Marketing for Olive Garden is a multi-layered process, as the restaurant has to cater to its loyal existing customer base while also expanding its read to new audiences. The company has long since relied on millennials and young audiences as its core demographic, as they are most interested in a mix of healthy, foreign, and varied cuisine. The company effectively uses both traditional and new approaches to marketing as a way to more efficiently use the available platforms. Mobile advertising is especially prominent, as the company uses user’s location data to promote their business more effectively (Johnson). So far, their tactics have worked flawlessly, as Olive Garden continues to expand its customer base and amass profit.
In terms of sales, the company has also been consistently exceeding expectations. The restaurant manages to secure a stable amount of sales and returning customers even when other restaurants are at their peak activity. In 2019 the chain has reported an 18th consecutive rise in sales within a single location (Klein, 2019). The check average during the same year also increased by an average of 4.2 percent.
Overall, the quality and accuracy of the work in the restaurant are top-notch. The majority of food is pre-packaged and served to customers after ordering, which makes sure that the recipes are correct and all the ingredients are up to required standards (Booth, 2019). The practice also helps ensure that each dish has the required ingredients inside. One of the only downsides is that some of the food is used to wastefully, such as Olive Garden’s signature breadsticks.
Booth, J. (2019). 18 Secrets Olive Garden Employees Want You To Know. Redbook. Web.
Johnson, L. Olive Garden steers consumers to restaurants with location-based mobile campaign. Latest News. Web.
Klein, M. 2019D. (2019). Olive Garden’s Menu Strategy is Tough to Rival. FSR magazine. Web.