“Advertisement is any paid non-personal form of presentation about a product that is selected and delivered through a mass communication medium. Advertisement is considered as a method of mass promotion as it reaches many customers. It plays a very vital role in making known, promoting, persuading and connecting the advertiser and potential customers.”
Wernick, Andrew.
“Product promotion is any type of communication aimed at informing, persuading or reminding customers of the product and its salient features that make it unique. Promotion creates awareness and reminds the public concerning existence of the product and the various ways, how and when a product can be used. Kotabe, Masaki and Kristiaan Helsen.”
Kotabe, Masaki and Kristiaan Helsen.
There are various types of advertisement that a firm can use to market its products. The most common types include:
- Product-oriented advertising- This is a type of advertising where the firm aims at promoting the sales of a specific good, service, or idea. This is aimed particularly at promoting a specific product to a targeted group of customers.
- With this kind of promotion, the brand name of the product persistently appears together with prominent features of the product.
- Competitive advertising – also known as persuasive advertisement. It is a type of advertising used by producers of similar products or services to persuade that they sell goods of high quality.
- Image advertising – Also known as institutional advertising. It’s a kind of advertising aimed at popularizing the firm’s perceived importance to a target market and making customers identify with the organization.
- Informative advertisement- This is a kind of advertisement aimed at giving general information to prospective customers about the availability of a certain product in the market, and educating them on when and how to use the product.
- Public service advertising an advertisement run through some mass media outlets where the messages contained in the advertisements are meant for the public good. The advertisement is carried out for free to organizations sponsoring. The advertisement may be such as dangers of smoking and alcoholism.
For the Champagne Chanson firm, the best trend to use is the use of Product oriented advertising. This is because their product is not new in the market, and consumers know that the product exists. The firm should concentrate on its pricing strategies and use of persuasive advertisements and promotions. This is a type of advertising where the firm aims to promote the sales of a specific product, service, or idea. This is aimed particularly at promoting a specific product to a targeted group of customers.