Culture portrays the attributes and lifestyles of people belonging to the same group or location. A marketing strategy defines the planning and strategy approved by a company to promote its varied products and services and deal with the increasing competition. Culture has a significant impact on marketing strategy because an increment in the availability of cultural products results in growth in the promotion of the company’s products. A good example of how culture impacts a marketing strategy can be observed through McDonalds’ food products sold in India. McDonald’s provides a menu that does not include pork and beef products and this serves to accommodate the Indian culture. In addition, the company’s organizational culture prioritizes customers’ cultural values, beliefs, and ethical practices in line with its marketing strategy.
The food products sold by McDonald in India are promoted based on the need of the Indian people. Much attention to this marketing strategy is accomplished in line with cultural values to eliminate bias. Cultural factors are integrated when marketing both industrial and consumer products. This implies that the company strives to satisfy customer demands depending on their culture and traditions. However, the food products are still promoted in the market to create awareness and increase sales. The variety of food products prepared in line with the people’s cultural values are promoted by the company to attract more customers. It is worth noting that the purchasing behavior and the division of people in a given society interfere directly with its marketing strategies. The purchasing behavior describes the actions chosen by consumers both online and offline. In the case of India, customer buying behavior is largely influenced by attitudes, food preferences, and cultural values.
Other considerations add value to a company’s marketing strategy, such as morality, family relations, and religion. These factors allows companies to adjust their products depending on the culture. In the case of McDonald in India, the company respects local cultures and has adjusted their dining and menu experience to suit local preferences. The company listens to customer demands, and this is its marketing strategy to continue catering to their needs, tastes, and preferences. Furthermore, the programs and campaigns introduced by the company are reliant on the tradition and culture of the people nearby. This trend serves to multiply the sales of food products, including dance and music cultural programs in the region to garner more customers and a large market share.
Another area of consideration is local language and distribution of people within the location that assists the business in managing marketing strategies. For example, all food products sold by McDonald in India are advertised using local languages, which the residents easily understand. Various products depend on the cultural demand of individuals, for instance, fast food businesses in regions with food available within their home country. The presence of Indian food in the American regions assists the fast food to increase its sale volume due to the high demand from the Indian population.
In the same way, the introduction of activities at varied stores that promote the culture of local people assists the company in expanding its marketing strategy. In particular, customs and manners accepted in a certain group assist them in attracting huge followers, which ensures the success of their business. Therefore, cultures contribute enormously to promoting marketing strategy, as illustrated through McDonalds’ food products in India.