Discussion of Direct Marketing

Subject: Marketing
Pages: 2
Words: 611
Reading time:
3 min
Study level: College

Direct marketing is the act of carrying out a business of selling of a new produce, or a company’s profile between two parties, rather than using a third party. The use of emails, brochures, magazines, and call are marketing channels that help clients understand the commodity’s purpose correctly. This type of promotion channel is mainly imposed to various goods and not others since the interaction between the seller and the client can provide quality facts about the buyers’ buying behavior and probably controls the company’s product and its performance. The sales executives should use online platforms to promote the company’s operations by recruiting and hiring skilled employees. An enterprise details displayed on the social media platform attracts a large audience in a short period hence gaining more customers rapidly. Social network platforms such as Facebook have boosted both the customer and organization relationships since they can communicate business directly through messaging services (Haenlein, 2017).

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The employment of ethical practices such as developing policies based on the company’s mission and values is essential in marketing. For instance, the imposition of transparent policies regarding consumer data rightful is crucial since it secures consumers’ privacy (Martin et al., 2017). The ethics policies show how the management of salespeople and suppliers is handled and how the salespeople should interact with customers. In addition, it is essential to train all salespeople and sales managers on the policies to achieve sufficient support in the execution of the rules that can improve innovation tactics. Organizations consider research and development as the core function of success in the marketing procedures (Andreassen et al., 2018). Through training, the firm employees and exploitation of the available resources to produce a highly-skilled manpower that can increase the company’s productivity through modern technologies.

The middlemen play a vital role in value addition for the firms through the provision of valuable facts and feedback to producers concerning the customer’s reactions towards the goods, thus affecting the decisions made by the manufacturers. The manufacturers can contribute in making a possible solution when the customer is not satisfied by the poor quality products. Producers should be consistent in the quality of goods being manufactured which can lead to increment of firm’s demand and supply effectively. Secondly, the middlemen manage good relationships with the clients when the goods are delivered at the right time, right place, and at the right quantity. Convincing customers to buy goods is a challenge that salespeople encounter and, this is solved through the employment of new marketing strategy to increase the sales. Finally, client’s feedback through the salespeople helps the firms to create new adjustments from their previous programs, and formulate their new marketing strategies. When a firm is working in a competitive environment, it is crucial to advocate new marketing strategies to run its operations efficiently.

Vegetables sold by the suppliers in the market are a good example of goods that people currently use on daily basis. The suppliers sell them to the consumer in bulk and at a discounted price compared to the middlemen. During harsh weather conditions such as rain or any strike that hits the market, the suppliers would overprice the vegetables than usual. The middlemen take advantage of the condition and then price the goods twice hence, the people from the low economic background cannot afford them. The effect leads to search of other alternatives like purchasing the vegetables from supermarkets which have fixed prices. The condition can get worse hence lowering the consumption of vegetables which is essential in the diet. The rising price of goods in the market lowers the demand of the commodity by the consumers leading to loss of market of the goods.

References

Andreassen, T. W., Lervik-Olsen, L., Snyder, H., Van Riel, A. C., Sweeney, J. C., & Van Vaerenbergh, Y. (2018). Business model innovation and value-creation: the triadic way. Journal of Service Management, 29(5), 883–906.

Haenlein, M. (2017). How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world. Business Horizons, 60(5), 577-586.

Martin, K. D., Borah, A., & Palmatier, R. W. (2017). Data privacy: Effects on customer and firm performance. Journal of Marketing, 81(1), 36–58.

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