McDonald’s at the Japanese Market

Subject: Recognizable Brands
Pages: 2
Words: 336
Reading time:
2 min

McDonald’s organization needs to develop its major sector in order to be absorbed by the global market in a more effective way. For instance, perfecting its relation with the foreign government of the countries in which its industry branches and restaurants are located can be achieved by creating employment opportunities to the citizens of that country.

Absorbing the citizens into the industry and restaurant will create good terms between the host government and the organization. This has been exercised in Japan where the restaurants are run by local people as well as cow ranches and production of tomatoes. Also, employment of more intensive technology on production of the fast-food for quality and quantity production should be undertaken. Upgrading is also a crucial aspect that the organization has employed in its systems of operation.

All the same, McDonald’s has attained other development creating a vast demand in their respective market hence expanding the trade. On the way the industry is run, for instance, Mcdonald’s makes money by operating its own restaurants as well as franchising to third party. It has thousands of these restaurants globally and it uses its franchises to provide capital for building and maintaining more restaurants and maintaining them through investment and reinvestment period.

In the recent past, McDonald’s has been transforming its restaurants to franchisees, a development that has been practiced in Japan and other countries globally, where McDonald’s sells its businesses and buys franchises. Moreover, McDonald’s has developed it sales technology to enhance its sales volumes, for instance the inclusion of toys in meals offered by the company and also employing animated depiction of their commercial characters shows the actuality of their products.

In addition, the industry has embraced the provision of employment to its Japanese suppliers, for instance the fishing industry is one of the main Japanese fish meat suppliers to McDonald, which has created employment to many people working in the fish industry.