A Culture of Innovation in Business

Subject: Management
Pages: 2
Words: 514
Reading time:
3 min
Study level: Master

Investing in innovation and research is an integral part of many business projects. Developing and executing new ideas that would push the company to grow, the right environment is needed. An essential step towards fostering an innovative culture is providing the team with space and resources (Deschamps-Sonsino, 2020). Comfortable interior design and socialization spaces are critical elements in delivering a comfortable physical environment. Good innovative leadership must skillfully meet and overcome challenges, motivate the team, reward productivity, and others. A successful management plan for empowering the innovation team involves fostering creative thinking, encouraging freedom and creativity, nurturing commitments, strategizing, and other dimensions. Workshops, labs, and establishing networks are also essential elements of an innovation strategy. The modern innovation climate also cannot exist without embracing diversity and pluralism of opinions.

The implementation of creative ideas involves taking risks. The willingness to take appropriate risks helps nurture an innovation ecosystem (Gatignon et al., 2016). At the same time, developing a mindset for success is an integral part of the overall job. Additionally, fostering an innovation-friendly environment may require specific information and knowledge dynamics. Therefore, it is so important to collect statistics and choose the right style and approach. To summarize, there are many different factors for nurturing a culture of innovation. Choosing the right management strategy will help the company minimize risks and drive innovation.

Individual and team commitment and motivation play a prominent role in driving innovation. A great responsibility for the work effectiveness lies with the corporate innovation leader. A mindful CEO is committed to fostering and encouraging creativity and has good communication and organizational skills (Rothouse, 2020). Empathy, openness, emotional sensitivity, building trust, and giving honest but measured feedback are essential to leading an innovative team. Since any innovative project is focused on a specific goal, the innovation manager must clearly understand and share the purpose and objectives of the company’s development. A skilled leader is tasked with recruiting innovative talents. An integral part of attracting talents is fostering a creative and supportive environment in which success is rewarded. Sharing responsibility for the work also lies with the CEO.

A practically every business innovation project starts with brainstorming and idea generation. However, only a tiny part of the ideas of even the largest corporations are successfully implemented. Willingness to fail and risk, awareness of challenges, resilience to stress, and passion for what one is doing are essential qualities that entrepreneurs should have. At the initial stage, it is worth defining the specific goals and objectives of the company and making a preliminary design. To evaluate generated ideas, it is worth gathering a team of specialists who can identify potentially successful plans and proposals (Forde & Fox, 2016). Feedback from experts at the early stage plays a crucial role in the innovation-driving process. Launching a pilot will also help in testing the potential innovation. At this stage, it is vital to collect opinions from the testers and customers and take their comments into account. Only after working on a pilot project and its success is it worth starting production if this process is involved.


Deschamps-Sonsino, A. (2020). Creating a culture of innovation: design an optimal environment to create and execute new. Apress. Web.

Forde, A. N., & Fox, M. S. (2016). A proposed approach for idea selection in front end of innovation activities. Technology Innovation Management Review, 6(8), 48-55. Web.

Gatignon, H., Gotteland, D., & Haon, C. (2016). Making innovation last: volume 1 sustainable strategies for long term growth. Palgrave Macmillan UK. Web.

Rothouse, M. J. (2020). A mindful approach to team creativity and collaboration in organizations creating a culture of innovation. Springer International Publishing. Web.