Introduction
Reports on corporate social responsibility usually contain recent publications on an organization’s sustainability initiatives as well as non-monetary corporate accountabilities. In fact, the pages on corporate social responsibility (CSR) reports of any corporation normally file the entire media bulletins that are linked to various publications (Boubaker & Nguyen, 2012). For instance, the report on CSR activities undertaken by a given corporation may include the issuing of corporate social responsibility initiatives to business affiliates. Besides, most organizations and corporations prefer reporting their CSR activities at the end of each financial period. In their CSR reports, corporations highlight their accomplishments, challenges, and developments attained through implementing CRS activities (Schwartz, 2010). The activities include integrated development strategy in each market and across various areas where business and non-business activities are conducted.
Companies CSR reports outline the environmental initiatives and measures implemented by corporations, and efficient resource utilization strategies. Furthermore, the reports include assistance accorded to the neighboring societies such as job creation, advice on proper waste disposals, the provision and funding of the development programs, as well as the utilization of the modern technologies for corporate advancement (Cuvilceva, 2012). When an organization issues a report covering all the assumed CSR activities, such a company might be able to prolong its affiliations with the stakeholders. Furthermore, CSR reports are important given they show the challenges a company encounters in the course of discharging duties to the community, clients, as well as the positive steps achieved by the corporation through such corporate commitments (Schwartz, 2010). Thus, to enhance the level of market competitiveness, maintain dominant market share, attract, and retain various stakeholders, an organization must issue the corporate social responsibility report.
Contributions to CSR and Sustainability
ADNOC environmental responsibility and sustainability
ADNOC Corporation and other business groups work towards accomplishing various Health, Safety, and Environmental (HSE) measures. The performance of such measures in the African region as well as in the Middle East is excellent. Indeed, ADNOC and the co-companies have in the recent years worked towards improving the performance of HSE initiatives. Moreover, the corporation and its business associates have encouraged the implementation of the preeminent HSE practices. A number of environmental and social corporate factors assumed by ADNOC tend to elaborate on how this company promotes and commits itself towards the implementation of HSE initiatives (ADNOC, 2011). The policies and commitments of ADNOC towards sustainability enable the corporation to have pride in its HSE performance. Such commitment strategies also make ADNOC to win the confidence of the entire society, the integrated venture partners, and consumers. The corporation promotes the extended growth strategies and it is currently known as the first-class business assisting neighbors across the globe.
ADNOC Corporation is committed to transparency when delivering the HSE reports to the community. The corporation has great expectation from corporate employees and encourages them to share commitments in promoting environmental protection and business sustainability culture. Besides, ADNOC aims at leading other companies in promoting the finest industrial practices by adopting the latest technologies. Reports indicate that ADNOC is committed towards diligent management of HSE issues based on business dealings and activities. The efficiency as well as the developed utilization of water and energy resources is of great concern to ADNOC and related companies (ADNOC, 2011). Generally, ADNOC reports matters on sustainability and promotes social responsibility initiatives of the corporation.
On the other hand, the company aims at shielding biodiversity and the adjacent business locale. The group and its affiliate companies in their businesses thrive to uphold the usage of renewable sources of energy. The oil company in its bid to sustain climatic fluctuations tries to trim down the emission of green house gases. Besides, to maintain the enduring relationship with the entire community and business populace, ADNOC together with the affiliated companies practice the “no harm goal.” Thus, ADNOC seeks to realize better performance compared to the intercontinental cohorts in joint endeavors pursuing the same business transactions. The above CRS and sustainability initiatives augment ADNOC’s aspiration towards achieving consistent and exemplary HSE measures in the corporate world (ADNOC, 2011).
Concerning its policies, ADNOC Corporation requires contractors who can administer the HSE measures within the policy framework. These policies help the company to empower the workforce to desist from activities that may jeopardize the standards of HSE initiatives. In addition, the organization sustains and develops the business maintenance plans besides incorporating the performances and competencies of HSE initiatives in gratifying and evaluating the entire staff. ADNOC Corp holds responsible the team that implements HSE measures after quantifying, appraising, and reporting their performance. For the enhancement of HSE performance, ADNOC lays benchmarks to curtail the dangers in HSE initiatives (ADNOC, 2011).
The above risks are hence declining significantly to the ALARP level (As Low as Reasonably Practicable) given that the company carries out business transactions in appropriate manner. The company complies with the germane international principles, rules, and regulations of the U.A.E and Abu Dhabi, as well as ADNOC codes of practice. Therefore, ADNOC and co- companies embrace methodical approaches when administering the HSE initiatives for enhanced performance. In general, the implementation of all these policies is realized through periodical auditing and documented HSEMS for corroboration of compliance.
The social responsibility of ADNOC Corporation
The UAE community develops in educational, economic, and social segments due to the fundamental commitment and responsibility of ADNOC. In fact, all the communal factions in the UAE benefits every year from the sponsorship program provided by ADNOC. Through preparation towards becoming highly experienced individuals, the UAE natives pass through several edification plans. Such programs initiate from organizations like Achiever Oasis Program and Petroleum Institute that are products of ADNOC. Moreover, ADNOC sponsors Athletics, Cultural Clubs, and Educational Organizations like Abu Dhabi Educational Zone, Higher Colleges of Technology, as well as Zayed University. Generally, the corporation subsidizes the Ministry of Labor and Social Affairs and donates aids to the Centers with needy children (ADNOC, 2011).
The Emirates environmental responsibility and sustainability
The Emirates airline company aspires to exist as a dynamic partaker of the main public policy influencing the aviation business worldwide. The corporation is dedicated towards worldwide competition for full employment, economic development, as well as free and fair business. In regards to the matter of commitment to sustainability, the group’s chairperson stipulated that the company is dedicated to offer several global airline destinations, sustain natural environment, company’s business, and the interest of consumers. Emirates Airline makes and sustains the utmost ecological disparity for instance using the most fuel-efficient aircraft in its robust operations, selection, and development (Emirates, 2013). The group transports freight and customers over a centralized environmental focal point under a well-organized base of operation.
The Emirates commitment to environment protection and sustainability started before the initiation of Dubai Desert Conservation Reserve. Ever since, the company has created several distinctive conservatories in Spa, Wolgan Valley Resort, and Australia to upsurge the community rapport, waste management, and recycling. The corporation appears to facilitate sustainability and eco-efficient initiatives through improving environmental performance and efficient utilization of water and energy. The company’s initiative for greener tomorrow is an idea that places the company in a position to prop up the available nonprofit making institutions. Thus, Emirates admits its global answerability to the environment, social, and economic responsibility (Emirates, 2013). The inimitable project on eco-tourism in diverse nations demonstrates Emirates Airlines sustainability commitment.
Conversely, the growth of co-efficiency and sustainability initiatives is the core commitment of Emirates as a dynamic industry. The environmental policy at Emirates enables it to become an ecologically resourceful institution since its business is economically sustainable. Emirates uses smaller amount of resources, and creates fewer waste and greenhouse gasses to the environment. Hence, the company achieves the advantages in business, milieu, and for the clientele. Similarly, the Emirates Company persists in maximizing its efficiency in the ground operation through minimizing the accruing wastes. The sustainability of the company augments as it has reliable staff, and sustainable transport. Furthermore, a good recycling and waste administration as well as reduced consumption of water and energy in residential and commercial buildings make the company operations sustainable (Emirates, 2013).
The conviction of the company that no bounds can stop the environmental presentation enables Emirates to strive towards balancing the environment with corporate activities. Technology and efficiency help the company to foster growth in aircraft thus; fuel minimal consumption constantly reduces the operational impacts on the environments. The Emirates employees from more than 163 nation states comprise of above fifty seven thousand individuals aimed at championing the environmental protection initiatives. Several workforces are willing and ready to lend hand in further sustainability fields, residential housing, and workplace environmental initiatives given that they are ardent about the issue of environmental conservation and protection. The Champions involve themselves in tree planting, clean-up operations, recycling drives, pictorial competitions, and environmental protection awareness time (Emirates, 2013).
Corporate social responsibility at Emirates
The kind of corporate social responsibility activities that are performed by local and international corporations such as Emirates differ slightly from those that MNCs perform. In the UAE, the most commonly observed Emirates CSR activities include emiratization and philanthropy. Employees’ safety and health as well as environmental concerns are equally gaining much attention. According to Emirates Environmental Group (2008) report, Emirates Airline tends to concentrate more on the emiratization and corporate philanthropy, which entails efforts geared towards bringing the public into the labour force. The company also has long-standing better records relating to their engagements with safety and health as well as environmental issues.
Emirates Airline assumes the emiratization strategy. The strategy entails the company’s national efforts intended to prepare and educate the young Emiratis so that they can be well acquainted with workplaces as well as to secure the available employment opportunities for them. The UAE citizens are very youthful individuals with approximately 45.0% of them being under the age of fifteen years. Besides, according to the Emirates Environmental Group (2008) report, 9.0% of men and 20.0% of women are in employment. Despite this, the Emiratis usually lack the incentives for taking up the available employment opportunities since most of them come from the wealthy and elite families. Moreover, Emiratis are sort of the abilities requisite to compete with the relatively cheap and skilled expatriate workforces. The Emirates Airlines CSR activities associated with corporate emiratization are both compulsory and voluntary. The voluntary activities are deemed educational to prepare the Emiratis to be equipped with workplace skills and knowledge.
References
ADNOC (2011). Abu Dhabi National Oil Company (ADNOC) 2011 sustainability report. Web.
Boubaker, S. & Nguyen, D. (2012). Board directors and corporate social responsibility. Houndmills Basingstoke, Hampshire: Palgrave Macmillan.
Cuvilceva, M. (2012). The importance and significance of corporate social responsibility reporting. Munich, Germany: GRIN Verlag.
Emirates (2013). About emirates, public affairs, and the environment. Web.
Emirates Environmental Group (2008). Corporate social responsibility and the United Arabs Emirate, a way of life for tomorrow’s business: A perspective on corporate social responsibility in the Arabian Gulf. Web.
Schwartz, M. (2010). Corporate social responsibility: An ethical approach. Peterborough, Ontario: Broadview Press.