Apple Company Strategic Management and Competitiveness

Apple Inc. Company

Apple Inc. Company was previously known as Apple Computer Inc. The organization is an international corporation founded in the United States of America. It produces and sells products like personal computers, software, iPhones, and iPads among others. Besides, it is regarded as one of the leading producers of mobile phones besides Nokia and Samsung. The shares of this corporation are registered in the New York Stock Exchange (NYSE). In addition, Apple Inc. Company has more than 400 retail stores all over the world. Due to varied reasons, the company has an advanced market globally (Hitt, Ireland & Hoskisson, 2007). The company strives to produce quality and affordable electronic products that address its targeted customers’ demands. It is possible to stay afloat in the market if a company considers the needs of its clients.

This is an important provision in various contexts. Additionally, emerging with novel products, which embraces the aspects of technology among other provisions is a considerable move to both companies. It is crucial to consider the production capabilities of such clients in the entire context. Importantly, the products namely iPhone 4 and iPad among others target a wider range of customer segments. Apple faces credible rivalry from companies like Samsung, Dell, IBM, HP, LG, as well other electronic companies in the market. Based on its unique marketing strategies, it is vital that the company has managed to survive in the market despite the challenges.

Precisely, it is the aspects of aggressiveness (in the realms of sales) that contributes to the company’s desired promotional provisions. The company has been registering massive sales, turnovers, and profitability despite the negative micro-environmental forces. Upon application of appropriate marketing strategies, it has been possible for the concerned companies to realise massive business results. Determining the target customers, market segment, and the appropriate market strategy for such customers has enabled both companies to enhance its sales and customer focus in various contexts. From this argument, the entire business prospects for Apple Inc. have managed to thrive in the global limelight despite the threatening challenges and stringent competition from other contenders.

How globalization and technological changes have impacted Apple Inc. Company

According to Mok & Tan (2004), globalization is the concept whereby various institutions of the world come together to get rid of the trade/communication obstacles like tariffs of global trade, export fees, and allowances on the imports.The company is taking into consideration all the needs of their customers by producing more advanced products. Additionally, the organization is making sure that the consumers are satisfied by making use of direct and indirect delivery channels. This will eventually ensure that they are in direct contact with their customers (Mok, & Tan, 2004). Due to globalization and technological changes, the company is trying to expand is markets by producing more advanced products. Consequently, Apple Inc. Company will be able to actively compete in the market with other organizations that are producing similar products.

The company has also constructed plants in various countries to ensure that there is constant distribution to the consumers. Technology has drastically altered the manner in which the company conducts its business (Deb, 94). The stakeholders in businesses have received this with mixed reactions. Efficiency has increased in the company since it has fully embraced the use of technology. Managers are utilizing information technology in decision making. They use novel systems such as decision support systems. The company has installed marketing campaigns, loyalty programs, and new marketing materials. All these have followed similar positioning and marketing strategies as evident in this context. Evidently, consumers have always shown a normal tendency to resist. This indicates the essence to have aggressive promotional programs and positioning strategies to enhance their tolerability.

How Apple Inc. Company could earn above-average returns

There are numerous ways Apple Inc. Company can use to ensure that they are able to realize more profits.According to Thompson & Martin, through designing unique products, they will actively compete with other organizations supplying the same products. In addition, they should make sure that their products reach the market on time and with a constant supply (Hitt, Ireland & Hoskisson, 2007). The management should also provide some training services to the workers as this will provide them with more knowledge. Consequently, they will be providing important ideas that lead to innovations. It should also broaden and improve the already available distribution channels to ensure that their products reach their customers in all parts of the world (Thompson & Martin, 2010).

Concurrently, Apple Inc. should select specific target markets for prompt service provision. Customers demand goods, which satisfy their needs with utmost satisfaction (Lamb, Hair & McDaniel 2011). It is from this context that the entire business prospects lie in selecting the target market. Additionally, the need to execute efficient production mechanisms has always helped Apple Inc. in delivering its business objectives as it addresses its targeted customers’ demands. In this regard, the company is aware that consumers usually go for products, which are of considerable quality and widely available at affordable costs (Deb, 2001). By understanding these provisions, Apple Inc. strives to produce quality and affordable electronic products that address its targeted customers’ demands.

It is possible to stay afloat in the market if a company considers the needs of its clients. This is an important provision in various contexts. Additionally, emerging with novel products, which embraces the aspects of technology among other provisions is a considerable move to both companies. It is crucial to consider the production capabilities of such clients in the entire context. Importantly, the products namely iPhone 4 and iPad among others target a wider range of customer segments. They have been given a wider market distribution to enhance their accessibility and help in reducing their costs at various marketplaces as they address specific market demands.

How the vision statement and mission statement of the company influences its overall success

The vision statement and mission statement of the company has influenced its overall performance in a number of ways. This has provided a clear way in which the organization is supposed to follow to ensure that it is successful.Once the company has drafted its vision and mission statement, it will put more effort towards achieving them. Additionally, the company will be able to realize positive results and eventually be successful.A complicated vision will prevent the company from developing at a faster rate compared to the situation whereby their vision and mission statement is easy to understand. Through its strategic vision and mission statements, Apple Inc. has managed to enhance its market presence and profitability through establishment of appropriate marketing concepts.

Additionally, favourable strategic marketing, macro/micro-environmental forces, market segmentation, targeting markets, marketing strategies, and positioning strategies have equally contributed to its success. It is recommendable to uphold such provisions in the spheres of effectiveness, appropriateness, and prosperity. This is a vital consideration in various contexts. Addressing business strategies appropriately augments profits, customer satisfaction, and loyalty. Nevertheless, these has conformed to the aspects of marketing concepts, market segmentation, targeting markets, marketing strategies, and positioning strategies adopted by Apple through its mission and vision statements.

How each category of stakeholders impacts the overall success of Apple Inc. Company

The shareholders play an important role by providing the required necessities needed for quality improvement within the organization. In addition, they are also regard as the major decision makers of the company hence their decision will greatly influence the prosperity of the organization. Employees have been able to consider and attend to clients’ procedural expectations despite the challenges (Deb, 2001). This ensures that customers obtain value for their money. Presently, the company is working on modalities to align its objectives with the clients’ needs. This target has not yielded immense results especially in the past since it has not understood the significance of consumer needs. Concurrently, managers in Apple Inc. usually assume the superior within distinct teams and have the authority to exercise certain definite powers. Within corporate settings, the managers have the obligation to enhance the apprehension of the basic management process. In undertaking such roles, the corporate managers formulate plans and decisions. Apart from these, these managers bear the obligation of supervising, controlling and organizing various factors within the corporate organization. Some of these factors may include human resource or other personnel, finances as well as the critical information resources.

References

Deb, S. (2001). Contemporary issues on management, New Delhi: Atlantic Publishers and Distributors.

Hitt, A., Ireland, D., & Hoskisson, R. (2007). Strategic management: Competitiveness and globalization : concepts. Mason, OH: South-Western.

Lamb, C, Hair J. & McDaniel, C (2011). Essentials of Marketing, Ohio, OH: Cengage Learning.

Mok, K., & Tan, J. (2004).Globalization and marketization in education: A comparative analysis of Hong Kong and Singapore. Cheltenham: Edward Elgar.

Thompson, L. & Martin, F. (2010). Strategic management. Andover: Cengage Learning.