The Boeing 737-max crashes caused a number of severe consequences for Boeing, and the company’s CEO was not able to mitigate them efficiently, which resulted in his termination. To determine the appropriate course of action, I will consider the situation in accordance with the emergency response planning best practices. With such serious crises, the company must prioritize safety over mitigating the reputation damage that the crashes might have. The CEO’s reaction must be quick, and they cannot afford to publicly make a wrong judgment of the cause of the problem. The former Boeing CEO has not followed these guidelines, making confusing statements about pilot error and failing to communicate the safety-oriented values of the company to the public.
If I were in place as CEO of Boeing, I would strictly adhere to the recommendations dictated by the company’s safety management system. My first order would be to start a thorough investigation to accurately determine the cause of the crashes. At the same time, I would issue a press release notifying the public that the company is looking into the issue. To eliminate any risks, I would recommend that no 737-max flights should be carried out until the investigation is complete, and the problems are identified and addressed. Although this will have adverse financial consequences initially, it will ensure that no further accidents happen because of a potential defect in the aircraft. Allowing the 737-max to fly without understanding the issues it might have would be a severe risk and a violation of the basic principles of safety. Once the investigation is complete, I would either issue a recall to change the plane’s faulty control systems or release adjusted instructions if pilot error is found to be the reason for the crashes.