Industry background
The electronics industry has transformed the modern-day media and communication platform by offering the consumer a wide range of products from which to choose from depending on their financial social and preferential status. It is the most competitive industry in the 21st century and stands among the highest income generating industries in economies across the globe. It has drawn the attention of many investors and business enthusiasts and continues to offer new alternatives for the utilization of their resources.
Company background
The Samsung group of companies is among the largest electronics corporations that has a global consumer base and numerous affiliate businesses. Since its first investment initiative in 1939, the company has transcended various industries in search of an effective and market aggressive industry. The electronics initiative came in late 1960s with several related branches in electronic devises mechanics and telecommunication devices.
The Sony Corporation on the other hand is a conglomerate of several media and electronic companies that specialize in the electronic business unit and the entertainment industry as a whole. Since the 1945 initiative following the invention of the transistor the company has diversified its investments it both mechanical and telecommunication sub segments (Corstjens and Merrihue, 2003).
Product overview
Sony Brava KDL-40W4000 LCD TV is a high standard full high definition television set that is equipped with a 16:9 aspect ratio and a 40-inch lcd flat screen and a 1920x 1080 pixels resolution. It also has n analogue and digital tuner integrated into the menu alternatives.
The Samsung LE40A656 LCD TV on the other hand is an equally featured entertainment alternative with an equally powerful display capacity that matches the Sony model in terms of both entertainment value and quality (Jameson 2011).
Strategic marketing
Strategic marketing is a marketing approach that integrates the planning process in the development of the marketing plan. It provides for a calculated approach to marketing and marketing concepts.
Macro environmental forces
Macro environmental aspects of the industry are external forces beyond the industry such as inflation and economic crunches that influence and affect the survival or otherwise of a product.
Micro environmental forces
The microenvironment forces are those factors that exist within the industry and influence the success or otherwise of the product in question.
SWOT analysis
This is a strategic management method that evaluates an enterprises strengths weaknesses threats and opportunities. It interrogates the internal and external factors that affect a company and how these factors can be managed or utilized.
Market segmentation
Market segmentation is the compartmentalization of a products market into groups of similar character of preference. This allows the company to scheme their plans and decisions based on these segments.
Target markets
These are the specific market groups and identities that a product seeks to respond to. They are considered as the most important players in the consumption of the product.
Targeting strategy
This method of planning focuses on a specific market and specializes on penetrating a specific product market.
Positioning strategy
This is a strategy that seeks to develop a specific brands image and identity to the consumers. It motivates a specific perception of a product to its target consumers.
Recommendations
This aspect of the reports reconciles the conflict between the various problems and controversies by giving solutions to the problems.
References
Corstjens, M and Merrihue, J. (2003). Optimal Marketing. Harvard Business Review 114. 1-7.
Jameson, C. (2011). Sony Vs Samsung – The 40-inch LCD TV Battle. Web.