Students often face the need to conduct quantitative research – the study involving the collection and analysis of numbers. It may be surveys, measurements, economic stats, attitude questionnaires – anything that may be turned into numbers and analyzed with specific formulas. Though this research type may seem hard for some, it's very valuable for academia as its results are unbiased and generalizable.
🎓 Quantitative Research & Its Importance
Quantitative research is an opportunity to examine the relationships between processes and events in the social world. It translates data into statistics and numbers, helping researchers find patterns and make plausible predictions about many things.
You can also test your causal relationship hypotheses with statistical analysis and generalize your findings to broader population categories due to their objectivity and reliability. That's the main difference between quantitative and qualitative studies, as the latter rely on people's subjective experiences, evaluations, and perceptions.
🔢 Types & Methods of Quantitative Research
Doing quantitative research allows you to apply deductive reasoning and clarify the research subject with a structured scientific approach. Here are the 4 types of quantitative studies you may choose from.
This study approach doesn't include hypothesis testing; it mostly deals with quantifying something and studying the numerical data to answer the "What?" question.
Examples of descriptive research studies are:
- Measuring user acceptance after company X's rebranding efforts.
- Measuring user attitudes to new privacy settings in an app.
This approach doesn't involve the study of cause-and-effect relationships. Instead, it focuses on the existing associations between different factors for trend or data pattern identification. This way, you can establish that factors are related, though the findings of correlational research are not enough to answer a question about causes and effects.
Examples of correlational study ideas are:
- How is body image perception related to students' food intake?
- What is the relationship between low grades and low self-esteem?
You can conduct an experimental study if you want to see how one variable's manipulation affects another variable.
Such studies are ideal for testing causal relationships and identifying causes and effects of various processes. In this type of research, you need to formulate a research procedure, choose the appropriate population, pick an instrument that can measure the variables of your interest, and bring it all in the synergy of a well-planned experimental methodology.
Examples of experimental study titles are:
- The impact of cognitive behavioral therapy on PTSD symptoms' severity.
- The effect of low-sugar diet on binge eating among preschoolers.
These studies are sometimes referred to as pre-test-post-test comparative research, as they often focus on the specific group's measurement before and after the intervention. It's more common to take natural groups for such assessments compared to the artificial group composition in experimental settings.
Examples of comparative research topics are:
- Effect of a 6-week mindfulness program on patients with chronic anxiety in two various age groups.
- Homework completion rates of synchronous and asynchronous high school students.
⚖️ Quantitative Research Pros & Cons
Quantitative research is a robust scientific method of identifying new knowledge, but it's not a panacea for all research efforts. It has its pros and cons that may affect your choice of this research approach.
Quantitative Research Advantages
|Speed||It's pretty easy and quick to conduct a quantitative study via, for instance, surveys or open-access data. You can feed the data into statistical software and get neatly organized tables and charts in minutes.|
|Efficiency||This approach is scalable and suitable for large populations. No matter the size of your dataset, you can analyze it with a couple of clicks.|
|Low risk of bias||If the analysis is performed correctly, it delivers unbiased, reliable findings.|
|Focus||You can easily tell whether your assumption is true or false by running a quick quantitative test.|
|Predictive power||If the patterns and trends are understood correctly, they may highlight the future processes (given you study a cyclical or consistently developing phenomenon, like the economy).|
Quantitative Research Disadvantages
|Lack of depth||Quantitative research is inappropriate for studying complex social phenomena as it will never give the depth of insight and understanding of nuances that interviews or focus groups can provide. For instance, if you study cancer survivorship or child abuse, a simple survey with a couple of answer alternatives will rarely give you informative results.|
|Narrow focus||You pick only several variables and study them alone or in a relationship with one another. You cannot capture a broader nuanced environment that may also play a vital role in that relationship.|
|Neglect to context||Quantitative studies are often held in artificial environments, so they eliminate the vital contextual influence on social phenomena and processes.|
|Biased methods||Designing an ideal quantitative methodology is hard, so flawed sampling procedures or inconsistent methodologies are a direct path to wrong conclusions.|
💭 5 Steps to Coming up with a Quantitative Research Title
Whatever subject you're pursuing in your quantitative study, making an appropriate title is key.
A proper title will guide and inform your audience and will often determine whether the reader will go on.
You'll be surprised to learn how many readers stop on titles because they don't find them valuable and relevant. Thus, composing a great, informative heading for your study is a wise academic step. Here's everything you need to know about title formulation.
Step 1 - Brainstorm for a Topic
Start with a brainstorming exercise to find a topic that interests you, relates to your study subject, and is relevant to the present day. Don't miss an opportunity to learn something interesting about the topic that fascinates you.
Step 2 - Read Background Information
It's much easier to formulate a title once you get at least a basic idea about your topic. You should understand its core concepts and relationships between variables. This data will allow you to arrive at an interesting title within the study area.
Step 3 - Focus Your Topic
Now it's time to narrow down the scope of your research interest. For instance, if you were initially interested in the subject of rebranding, now you need to pick a company that has recently made a rebranding effort, study the impact of rebranding on user retention, or test various metrics of rebranding success.
Step 4 - Formulate a Final Title
Based on the direction you've chosen in the previous step you can now make the working title for your project. Don't be afraid; you can always add tweaks to the draft title as you work on the study.
Step 5 - Add a Subtitle if Necessary
If the title is too generic, you might need to specify some details. It may be the population you're focusing on, a specific location, or the context of your study.
❓ Research Title Maker FAQ
❓ How to write a research title?
If you're composing a title for a quantitative study, it should cover the method or quantitative measure you're planning to use. Mention whether you will study a relationship between variables or will simply measure something. Include those variables in the title.
❓ How long should a research title be?
The length of your title depends on the specifics of your study and the name of your variables. It should capture the essence of your study and, at the same time, not take up too much space. An ideal range is from 7 to 25 words.
❓ What is a working title in research?
You may compose a working title, or a draft title, for your study when writing a draft. The title may change once you finalize the study and review it, as your study direction could have changed during writing or data analysis.
❓ Why is quantitative research important?
Quantitative studies expand our understanding of the social world by giving objective statistics, numbers, and relationships between processes and phenomena. Thus, this research type is important because it adds to the body of unbiased, positivist knowledge about the surrounding reality derived from tangible evidence.
- What is Quantitative Research? - Subject and Course Guides
- Quantitative Research - an overview | ScienceDirect Topics
- Types of Research within Qualitative and Quantitative
- Quantitative Research: What it is, Tips & Examples | QuestionPro
- Quantitative Research Methodologies
- What is Quantitative Research in Sociology? - Study.com