Managing Strategic Changes Effectively


Organizational change is an essential procedure that allows companies to acquire or introduce new products, processes, or strategies. Leaders should consider emerging factors that have the potential to transform performance and maximize competitiveness. Companies that ignore these drivers of change will become either obsolete or less competitive. This paper gives a detailed analysis of the changes that my company needs to implement to become more prosperous.

Need for Strategic Change

Competent managers implement powerful models to take their companies from point A to B. One of such initiatives is that of strategic change. Wang et al. (2016) define it as any form of restructuring in a given firm aimed at delivering a given aim within a specified period. Companies can pursue this concept to change their business models, products, marketing processes, or policies. I have been working in a local company that operates in the fast-food industry. Several factors or drivers are forcing its managers to consider new changes and transformations if it is to remain competitive.

Firstly, many customers are currently using different apps and social media networks to place orders. This trend explains why my company should consider a strategic change and adopt such technologies to continue meeting the demands of more consumers (Schwarzl & Grabowska 2015). Secondly, modern technologies are revolutionizing the way businesses produce different products and market them to their customers. The use of robotic technology is improving baking processes while drones are being utilized to deliver different products to the targeted customers. This company should embrace this development to maximize its revenues.

Thirdly, more people are presently concerned about their health outcomes and the emergence of chronic medical conditions, such as cancer and diabetes. This sociological trend is forcing companies in different sectors to produce and offer products that deliver quality and are capable of adding value to the consumer. The selected company needs to identify new ways to assure their customers that their offerings are healthy and by the established guidelines.

Fourthly, many stakeholders in the fast-food industry are presently taking the issue of environmental degradation more seriously (Lozano 2015). The challenges of climate change and global warming are focusing on people engaging in evidence-based practices that have the potential to protect natural habitats. Similarly, different customers expect their favorite companies to implement sustainable business models and processes that will safeguard or promote the integrity of the natural environment.

From these attributes, it is agreeable that my organization needs a strategy change if it is to continually attract more customers and meet their demands. This analysis indicates that there are significant drivers of change that business firms should always take into consideration. Those in leadership positions have to identify such developments and include them in their plans (Anitharaj 2018). They can introduce superior strategies for revolutionizing production and streamlining marketing processes.

Suggested Changes

Companies that want to remain competitive in their respective sectors should be ready to monitor the major drivers of change and examine how they will affect performance. Anitharaj (2018) believes that such factors are essential since they can ensure that a given firm is on the right path towards achieving its goals. My organization should examine the above forces and introduce befitting changes that will make it more profitable and prosperous.

The first transformation should be in the manner in which it cooks or prepares its major products. It needs to acquire automated systems to maximize production and deliver them to the targeted customers promptly (Celep, Brenner & Mosher-Williams 2016). The marketing strategy can be improved through the use of drones to ensure that more consumers get their orders within the shortest time possible. These advancements are essential since they have the potential to maximize sales and overcome the challenge of competition.

The firm can improve its current business model by using water sustainability. It can go further to embrace the power of modern recycling technologies. The company can ensure that wastes are treated before being discharged or disposed of (Bucciarelli 2015). Additionally, the transformation of the existing corporate social responsibility (CSR) will maximize its attractiveness to different customers. This aim can be expanded by engaging in tree planting exercises, sponsoring communities to achieve their goals, and pursue green logistical operations.

The outlined strategic initiatives are capable of making this company more profitable since they resonate with the demands of different stakeholders. The suggestions are also informed by the identified drivers of change (Hao &Yazdanifard 2015). Since the major competitors are embracing similar developments, this company will be able to compete with them successfully and eventually survive in its industry.


The above discussion has explained why organizational leaders should monitor the forces associated with the external environment and use them to implement evidence-based changes. My case organization has increased chances of surviving and prospering in the fast-food industry if its leaders pursue the above recommendations. The involvement of all stakeholders will support such changes and eventually deliver positive results.

Reference List

Anitharaj, MS 2018, ‘Global fast food retailing in India – a way ahead’, IOSR Journal of Business and Management, vol. 20, no. 2, pp. 38-43.

Bucciarelli, L 2015, ‘A review of innovation and change management: stage model and power influences’, Universal Journal of Management, vol. 3, no. 1, pp. 36-42.

Celep, A, Brenner, S & Mosher-Williams, R 2016, ‘Internal culture, external impact: how a change-making culture positions foundations to achieve transformational change’, The Foundation Review, vol. 8, no. 1, pp. 116-129.

Hao, MJ &Yazdanifard, R 2015, ‘How effective leadership can facilitate change in organizational through improvement and innovation’, Global Journal of Management and Business Research, vol. 15, no. 9, pp. 1-6.

Lozano, R 2015, ‘A holistic perspective on corporate sustainability drivers’, Corporate Social Responsibility and Environmental Management, vol. 22, no. 1, pp. 32-44.

Schwarzl, S & Grabowska, M 2015, ‘Online marketing strategies: the future is here’, Journal of International Studies, vol. 8, no. 2, pp. 187-196.

Wang, Y, Wang, L, Xue, H & Qu, W 2016, ‘A review of the growth of the fast food industry in China and its potential impact on obesity’, International Journal of Environmental Research and Public Health, vol. 13, no. 11, pp. 1112-1127.