The modern business environment is characterized by fierce rivalry. It means that companies have to generate a competitive advantage to be able to compete and attract clients. The diversification of product lines is one of the possible ways to achieve the given goal. It means that a company might have several versions of the same product so that clients can find the best option for them. Here are three examples of such firms and their offerings:
- Netflix – the company sells its services that guarantee access to different movies, TV shows, and other content. However, it has different subscription plans, which means that it offers different versions of the same products for its clients to select the best possible option and enjoy the existing flexibility and diversity.
- Microsoft – the corporation is a well-known leader in the sphere of innovations and software. It dominates the modern market and has a stable position that is preconditioned by the existence of various products that might be useful for clients. Thus, Windows, the most popular operating system, has several versions and editions that differ in terms of use and available options.
- Apple – the brand is an iconic producer of smartphones that are appreciated in different regions of the world. It holds leading positions at the moment and enjoys high sales. One of the factors that precondition its success is the existence of different models of same-generation phones that help clients to select an offer that meets their demands to quality and price at the moment.
The more detailed investigation of the practice that presupposes sales of different product versions demonstrates the existence of several benefits that might attract clients. For instance, Netflix offers basic, standard, and premium plans that differ in price. At the same time, the list of provided services also varies. HD and Ultra HD are available only for premium subscribers when a basic package does not include this option. Additionally, a basic subscriber can see only one online screen, while the premium one has the opportunity to watch four screens at the same time. In such a way, the given differences can be attractive to clients to buy them regarding available costs and demand for additional services.