PeopleTec, Inc.: Analysis With the Use of the ICEDRIPS Method

The company under consideration, PeopleTec, Inc., is a medium-sized business located in Huntsville, AL, and provides engineering services. Its analysis with the use of the ICEDRIPS method allows for a precise assessment of its performance. The first measurement, Innovation, is one of the company’s best indicators as it is oriented towards the use of innovative approaches in its operations to meet customers’ expectations and increase its attractiveness for prospective employees. The second characteristic, Competitors, reflects the company’s need to keep up with competition since there are many other participants in the market, such as Schafer or Burgos Group. The third indicator, Economic factors, demonstrates few business risks as the industry is growing fast. External circumstances, such as public spending or exchange rates, do not influence its current state. The fourth measurement, Demographics, represents a beneficial situation of PeopleTec, Inc., in terms of demand from a variety of population groups distinguished by their age, gender, and social class. The fifth characteristic, the Regulatory environment, poses no threat to the company’s prosperity as it complies with applicable ISO requirements. The sixth parameter, Infrastructure, is one of the benefits of PeopleTec, Inc. as it is well-developed and is marked by Excellence Awards. The seventh indicator, Partners, is the company’s strong point since it is in partnership with Cisco. Social trends, the eighth measurement, is the company’s advantage due to the acceptance of technology they provide by a wide range of people. Thus, the external environment of PeopleTec, Inc. is favorable for its business operations.