Singapore International Airline Business Strategy

Subject: Company Analysis
Pages: 4
Words: 852
Reading time:
3 min
Study level: College

Evidently, the four strategic components at Singapore International Airline (SIA) have accomplished customer care provisions. According to the article provided, this incorporates core strategies, strategic resources, customer interface, and value networks. As a customer care strategy, Singapore International Airline has several competitive advantages compared to its rivals in the aviation industry. Additionally, it has established right products for its clients.

This is evident in the travel arrangements, reliability, and variability in the destinations it covers. Additionally, it embraces technology and innovation to ensure that it remains competitive. Concurrently, the company has trained competent human capitals hence capable of achieving customer satisfaction. Southwest Airlines has equally enhanced its customer services and changed business processes in order to attain the desired competitiveness.

For instance, the business mission, product/market scope, and basis for differentiation define the way the firm (SIA) has chosen to compete with its rivals in the market. The company’s mission is to demonstrate clarity and prudence in dispensing of duties and responsibilities. There are basic regulations that are necessary for the accomplishment of the company’s goals. These rules act as a valuable guideline in the daily endeavors of the business.

Evidently, SIA still enjoys critical customer care focus and profitability despite the challenges. Through strategic resources, the company is growing rapidly; it has numerous strengths and opportunities to establish and utilize such resources. Additionally, the company can still depend on fuel hedging to control cost despite the fluctuating oil prices. This is possible through proper management and other characterizing factors. Concurrently, the point-to-point methodology will still be useful as the company enhances its domestic flights.

This is possible since it adds massive competitive advantages to the company against other rivals. Major traditional airlines will threaten SIA when they become low-cost counterparts. Additionally, the company has been able to expand internationally, maintain its positive relations with employees/customers, and avoid future fallouts with clients. Despite the probable persistence of the current financial crisis, SIA will still expand if it enacts its business strategies evident in the case. The company can embrace viable business strategies to curb environmental uncertainties and enhance its customer care focus. This will help it maintain its loyalty to customers.

Through credible customer care interface, SIA’s objective is to substantially address the needs of its customers. The modern marketing strategies demand organizations to create considerable business provisions and sustainable developmental prospects. In fact, SIA is very good at meeting the needs of its clients despite the challenges. This is how the company has attained its competitive advantages in global arenas. However, as it continues to grow, SIA has to uphold suitable development through viable environmental protection initiatives in order to uphold customer value and value networks through suppliers, partners, and coalitions.

This has allowed the company to remain top in the industry. In the context of management, social responsibility is a critical provision in the business context. Lack of value network initiatives has led to unsustainable developmental issues. That is why the company has strived to establish accountability. Leadership management pattern at SIA has really contributed to its success in the contexts of customer care.

Traveling is the major product of SIA, and the company has no major domestic routes to dominate; a fact that has made it target the global market and compete with more established rivals. To enhance its customer focus, SIA has established Singapore Airport Terminal Services Ltd (SATS) to dispense ground services to clients. The mentioned provisions indicate how the four components of a business strategy at Singapore International Airline (SIA) is achieving successful customer care.

Recommendations to Singapore Airline management to achieve more customer satisfaction

SIA should continue to reform the airline industry with novel ideas and promotion of viable customer satisfaction. Additionally, it should focus more on international clients to enhance its service provision. The organization should also enhance its operations as it embraces new changes to accommodate the current market trends. The aspects of punctual flights and prompt services should increase to publicize the resort extensively. Additionally, it should cease both the marketing and financial opportunities before considering the operational changes.

The changes will require constructive communication to the customers. Capacity building and apprenticeship remain basic for proper management of the organization and customer satisfaction. As for SIA, the managers should alleviate notable barriers to successful integration of global staff within the workforce. Training programs should concentrate on training objectives, which should be practical, job-specific, and customer focus.

Encouraging teamwork among culturally diverse workers and improving cross-cultural skills ought to be embedded within the n capacity building goals for additional customer satisfaction. These will facilitate the identification of service disparities. Moreover, induction initiatives could be established for newly-arrived international employees to enhance uniformity and customer satisfaction.

SIA should create opportunities for career development amidst workers. Furthermore, employees should be encouraged to develop novel customer care strategies. Nonetheless, technology has changed business operations, transactional mechanisms, service provisions, and communicational aspects within the airline industry. SIA management and leadership must approach the challenges of technology with positivity for growth, expansion, prosperity, sustainable customer care. In this context, the management must enact and embrace advanced technological aspects.