Today, The Walt Disney Company (WDC) is one of the biggest stakeholders in the multi-media business, especially when it comes to films for “catch-all” groups. However, there is no perfect company, so that is crucial to find some drawbacks in WDC’s training model and examine how to upgrade the overall company’s performance. Due to the main business vector-broadcasting own films, WDC needs to improve its competitive advantage by implementing “competing strategies” in its internal company’s performance.
To start with, the pandemic situation forced the WDC to turn its main business strategy growth from film production to the “quarantine-adjusted” business model—online film broadcasting. Actually, the main idea might be taken from Netflix, but the company’s responsive management created the strategy and performance implementation. As a result, the general business model nowadays is applied to the online film-broadcasting sector.
In addition, by using Kolb’s model (BusinessBalls), it is possible to assess a company’s needs:
- Concrete Experience— the company created a film broadcasting platform.
- Reflective Observation (What are the training needs, who is the training audience?)—the company does not possess a competitive advantage in this market so it needs to increase the level of economic moat. The training audience is the company’s management, who is aimed to realize the method of gaining a competitive advantage in the WDC’s market.
- Abstract conceptualization (Are there other issues identified that are not training issues? What would you suggest to the organization regarding the non-training issues?)— The other issues are the relevantly unstable industry growth and perspectives. Turning to the training optimization, the company should provide films for a wide age audience so that the customers will not need to subscribe to several services instead of one. After this, when “all the family members” can see interesting WDC’s film propositions, the company will earn a stable competitive advantage.
- Active Experimentation (Overall result of the reflection)—These days the company is in the top-level position in the super-competitive market. The company has many films to broadcast and a wide audience. On the other hand, not all movies are made for an inclusive audience, so the company should expand even its strategy to gain 100% of the family members’ attention. In this case, the WDC’s management should be trained to observe these tendencies and aim the company’s strategy vector in the exact direction.
Chapman, A. “Kolb’s Learning Styles.” BusinessBalls, 2017, Web.