|Financial Objectives||Measures||Targets: Timeline/ Metrics|
|Increase market share||Total Revenue||Increase 5% in the first year|
|Increase revenue||Generated income||Increase 3% in the first year|
|Reduce unnecessary spending||Spending reduction||Decrease 3% in the first year|
|Increase sales||Total income from sales||Increase 5% in the first year|
|Customer Objectives||Measures||Targets: Timeline/ Metrics|
|Increase customer value||Increase profit contribution per customer||Increase 5% in the first year|
|Broaden target audience||Increased number of clients||Increased 10% the first year|
|Increased customer satisfaction||Clients’ feedback||15% increase in the first year|
|Improve interaction with clients||Number of resolved clients’ claims||Increase 5% in the first year|
|Internal Business |
|Measures||Targets: Timeline/ Metrics|
|Decrease lead times for new contract implementation||Project implementation time frames||Decrease time by 3% in the first year|
|Improve cooperation between teams||Time for discussion and planning||Decrease time by 5% in the first year|
|Reduce misunderstandings or poor delegation||Human factor mistakes||Decrease by 3% in the first year|
|Enhance communication within the organization||Time needed to discuss tasks and plan||Decrease time by 3% in the first year|
|Learning and Growth Objectives||Measures||Targets: Timeline/ Metrics|
|Decrease employee turnover||Facilitate regular training and opportunities for development||Reduce by 4% in the first year|
|Increased employee satisfaction||Number of workers’ complaints||Reduce by 3% in the first year|
|Higher employees’ engagement||Employee’s participation in projects||Increase by 4% in the first year|
|Stable motivation levels||Employees’ readiness to engage in new projects||Increase by 3% in the first year|
The following balanced scorecard offers major plans regarding financial, customer, internal business process, and learning and growth objectives. Thus, the first category includes increased market share, revenues, reduction of unnecessary spending and increased sales. The given goals are critical as they will help Disney to create the basis for future growth and also will lead to improved financial stability, which is vital for the company’s ability to face new challenges and launch new projects. At the same time, these goals are attainable.
Customer relations are also critical for any company as it ensures a high level of loyalty. For this reason, the plans include an increase in customer value, broadening the target audience, higher client satisfaction levels, and better interaction with clients. These areas are fundamental for Disney as enhanced satisfaction leads to better sales and stable interest in new projects. Moreover, better interaction and resolved claims will help to avoid conflicts and show the company’s readiness to participate and help individuals using its services.
Selected internal business process objectives are also crucial for the project. First, Disney is a big corporation characterized by numerous interactions within the company. However, problems in cooperation and coordination result in delays and reduced effectiveness (The Walt Disney Company, 2020). For this reason, the plans to decrease lead times for new contract implementation, improve cooperation between teams, and establish better communication are relevant. It will guarantee that the company will become more effective in resolving emerging tasks via the collaboration between individuals and teams at different levels.
Learning and growth objectives are also crucial for any company. Disney emphasizes its focus on training its employees and creating a positive climate within the company (The Walt Disney Company, 2020). For this reason, goals such as decreased employee turnover, increased employee satisfaction, higher engagement and motivation levels are relevant and attainable. Using available resources, it is possible to create the basis for future progress and outstanding performance among workers. At the same time, higher satisfaction levels lead to enhanced outcomes, which is also vital for the company.
The selected metrics and timelines can be justified by several factors. First, too high numbers might be hard to achieve and demotivating. Second, it is critical to remain realistic when setting strategic objectives and avoiding too ambitious plans. For this reason, the planned alterations can be attained within the one-year period, which is vital for the project and established timeline. The established goals will also guide the further growth of the company and help to select the strategy for the expansion. Focusing on these areas, Disney will acquire the chance to generate a competitive advantage and compete with rivals.
The Walt Disney Company. Fiscal year 2020 annual fiscal report. Web.