Balanced Scorecard for Disney Company

Subject:	Company Analysis
Pages:	2
Words:	700
Reading time:	3 min

Balanced Scorecard

Financial Objectives	Measures	Targets: Timeline/ Metrics
Increase market share	Total Revenue	Increase 5% in the first year
Increase revenue	Generated income	Increase 3% in the first year
Reduce unnecessary spending	Spending reduction	Decrease 3% in the first year
Increase sales	Total income from sales	Increase 5% in the first year
Customer Objectives	Measures	Targets: Timeline/ Metrics
Increase customer value	Increase profit contribution per customer	Increase 5% in the first year
Broaden target audience	Increased number of clients	Increased 10% the first year
Increased customer satisfaction	Clients’ feedback	15% increase in the first year
Improve interaction with clients	Number of resolved clients’ claims	Increase 5% in the first year
Internal Business Process Objectives	Measures	Targets: Timeline/ Metrics
Decrease lead times for new contract implementation	Project implementation time frames	Decrease time by 3% in the first year
Improve cooperation between teams	Time for discussion and planning	Decrease time by 5% in the first year
Reduce misunderstandings or poor delegation	Human factor mistakes	Decrease by 3% in the first year
Enhance communication within the organization	Time needed to discuss tasks and plan	Decrease time by 3% in the first year
Learning and Growth Objectives	Measures	Targets: Timeline/ Metrics
Decrease employee turnover	Facilitate regular training and opportunities for development	Reduce by 4% in the first year
Increased employee satisfaction	Number of workers’ complaints	Reduce by 3% in the first year
Higher employees’ engagement	Employee’s participation in projects	Increase by 4% in the first year
Stable motivation levels	Employees’ readiness to engage in new projects	Increase by 3% in the first year

Justification

The following balanced scorecard offers major plans regarding financial, customer, internal business process, and learning and growth objectives. Thus, the first category includes increased market share, revenues, reduction of unnecessary spending and increased sales. The given goals are critical as they will help Disney to create the basis for future growth and also will lead to improved financial stability, which is vital for the company’s ability to face new challenges and launch new projects. At the same time, these goals are attainable.

Customer relations are also critical for any company as it ensures a high level of loyalty. For this reason, the plans include an increase in customer value, broadening the target audience, higher client satisfaction levels, and better interaction with clients. These areas are fundamental for Disney as enhanced satisfaction leads to better sales and stable interest in new projects. Moreover, better interaction and resolved claims will help to avoid conflicts and show the company’s readiness to participate and help individuals using its services.

Selected internal business process objectives are also crucial for the project. First, Disney is a big corporation characterized by numerous interactions within the company. However, problems in cooperation and coordination result in delays and reduced effectiveness (The Walt Disney Company, 2020). For this reason, the plans to decrease lead times for new contract implementation, improve cooperation between teams, and establish better communication are relevant. It will guarantee that the company will become more effective in resolving emerging tasks via the collaboration between individuals and teams at different levels.

Learning and growth objectives are also crucial for any company. Disney emphasizes its focus on training its employees and creating a positive climate within the company (The Walt Disney Company, 2020). For this reason, goals such as decreased employee turnover, increased employee satisfaction, higher engagement and motivation levels are relevant and attainable. Using available resources, it is possible to create the basis for future progress and outstanding performance among workers. At the same time, higher satisfaction levels lead to enhanced outcomes, which is also vital for the company.

The selected metrics and timelines can be justified by several factors. First, too high numbers might be hard to achieve and demotivating. Second, it is critical to remain realistic when setting strategic objectives and avoiding too ambitious plans. For this reason, the planned alterations can be attained within the one-year period, which is vital for the project and established timeline. The established goals will also guide the further growth of the company and help to select the strategy for the expansion. Focusing on these areas, Disney will acquire the chance to generate a competitive advantage and compete with rivals.

Reference

The Walt Disney Company. Fiscal year 2020 annual fiscal report. Web.