Recruiters have to analyze complex data from resumes and social media profiles to professional resource accounts to make the appropriate hiring decisions. The information can be too extensive, and as a result, they do not find promising candidates, and the vacancy cannot be closed. To avoid this, USPS should apply more innovative technologies to analyze data effectively, such as artificial intelligence. Furthermore, the value proposition for employees should be defined in a more accessible way. It should be a short and clear set of reasons why an applicant would choose to join the company. It could include career opportunities, interesting assignments, a great organizational culture, and an attractive workspace (Okolie & Irabor, 2017). In order to find workers using the internet, an accurate job description should be formed. Thus, USPS needs to provide detailed and professional position specifications that will interest prospective candidates.
To improve the search, recruiters need to define the duties and expected qualifications clearly. At the same time, to encourage people, growth opportunities should be specified. If USPS wants to attain highly energetic and motivated employees, job records should go beyond the main points and specify how the position can lead to professional growth. Additionally, USPS may take advantage of the experience of other driving companies and apply social media opportunities. As an option, it can also use Facebook for recruitment (Okolie & Irabor, 2017). A Facebook page dedicated to recruitment can be created, which will provide a base of potential candidates. Moreover, a Facebook job page can generate a targeted audience, making it easier to publish unique content. At the same time, USPS can actively communicate with potential employees in comments under posts or personal explanations.
Reference
Okolie, U. C., & Irabor, I. E. (2017). E-recruitment: Practices, opportunities and challenges. European Journal of Business and Management, 9(11), 116-122.