Ethical Perpectives in Business Management

Business ethics refers to the standards and norms of behavior guiding the personnel in making the right choices and acceptably conduct themselves as they relate with the public. The main objective of business ethics is to ensure that the employees are very safe preventing them from suffering due to the consequences of any activities carried out by the organization.

There are four dominant business ethical perspectives and they include utilitarian, deontological, virtue, and idealistic ethics. Personal ethics, on the other hand, determines one’s behavior especially when faced with a very sensitive business-related issue. In understanding why we resolve issues differently we must determine the ethical perspective that predominates and guides the way we think individually.

Business management has a social responsibility of ensuring that the business runs smoothly and achieves its set goals through strategic planning. The scope of business ethics is very wide and it can be observed from different perspectives similarly the management of the organization should ensure that some ethical considerations are put in place so that the business will succeed in its operations and a good relationship with the employees is maintained (Maundy, 2004).

The first ethical perspective encompasses the co-corporate communication process which involves the facilitation and the exchange of knowledge and information with the personnel and the entire public at large having a direct relationship with the business. This practice is applied in the company’s management as it makes decisions involving the employees, investors, and other business partners.

The communication process incorporates issue management, co-corporate social responsibility, crisis communication, change management, and internal communication. Corporate communications always involve influences, other people, by informing them on new policy changes and monitoring the progress of the organization leaving behind a documented evidence for the future of the firm.

Another important ethical issue is the social reaction of the organization which includes creating a positive work environment for the employees so that they can attain high-performance standards. The management sets goals and the right expectations encouraging the workers to be more productive and thus rewarding their performance accordingly (Maundy, 2004).

The organization should also establish a convenient way of motivating the workforce for better productivity through just and equal opportunity for all those in the organization. Employee motivation gives them a positive perspective of their position in the organization thus raising their self-esteem and increasing their productivity.

Business ethics can also be put into consideration in the social responsiveness dimension unto which the organization should respond to the communities needs. The process appropriate for this is known as the market mix which entails four elements including price, place, people, and product.

Another ethical issue applied in business is public relations which involves correcting the organization’s reputation to its targeted clients. Public and personal opinions play a significant role in enhancing a positive general outlook of the organization to the public (Maundy, 2004).

Culture is another ethical perspective to be considered in business since it includes the surrounding environment of the employee at work representing their personalities, attitudes and their behaviors. The management should put into consideration that culture is learned and the employees are capable of learning what the business expects them to perform and understand the rewards thereof. Business ethics is of great importance to any organization and it should be given a lot of attention in a business ensuring that is conducted acceptably.


Maundy, L, (2004): An Introduction to Human to Human Resource Management,Macmillan, Palgrave