In answering this question, many of the company’s aspects as regards its success and failure need to be thoroughly scrutinized. The strategies that were made have been discussed above. They are also the same reasons behind its failure. This, therefore, serves in shedding some light on why the company lost its economic status as a highly thought of the company to its present state as any other company. Regaining its success, therefore, calls for deep and thorough SWOT analysis as the key to better performance.
SWOT Analysis
This is a technique in strategy planning used as a measure of the company’s internal and external factors that may impact its performance and sustainability. The strengths are the factors that are found internally while the opportunities and its weaknesses are seen to be external to the company. This technique demands an objective or plans to be laid down in distinguishing the favorable and unfavorable factors for growth and competitiveness.
Strengths
- Long term experience in original photography hence competence and skill.
- Persistent and well-known brand name.
- Scalability in terms of market scope into a multinational company.
- Heavy and reliable distributions.
- Competent and diversified resources.
Weaknesses
- Wandering across projects that constantly fail.
- Lack of flexibility in management and decision making.
- Persistent culture preventing the adoption of new ideas.
- Too many ideas and innovations with little knowledge on implementation.
- Reluctance in turning to digital technology.
Opportunities
- Readily available market for digital imaging.
- Constantly increasing market scope.
Threats
- Too much competition.
- Reduced profit ranges in the digital.
- Films are becoming obsolete technology.
Despite having made these mistakes a long time ago, their effects have followed and eaten into the success of the company to date. The company is not only unable to get itself out of this situation but has further suffered from the strategy’s consequences that are irreversible. Maybe or maybe not, the SWOT analysis above will help the company in re-strategizing.