Nokia Company Analysis

Analysis

Introduction

Nokia is the biggest manufacturer in the telecommunication sector. Nokia is the leading supplier of cell phone gadgets, cell phone content services, and telecom paraphernalia just to mention but a few (Jones, 2001, p. 1). Its recognition extends internationally because of its dependable and excellent quality products. This paper looks at strategic analysis in technology field and competition of Nokia in Africa and North America and as well compares the two markets.

Owing to the discovery of single chip and the quick advancement of technology of semiconductor, there is a severe competition facing Nokia in technological setting. Nevertheless, GPS can be fitted cell phones, which is remarkable. Luckily, Nokia has taken up these technologies effectively. Nokia has gained reputation across the world besides turning into the chief brand in most areas, and this aspect is still on the rise each day.

Strategic analysis

Strategic analysis of Nokia Corporation in the area of technology in both Africa and North America assists in understanding where the company stands in these regions, which is the market position. A clear illustration of the opportunities, threats, strengths, and weaknesses that Nokia faces in Africa and North America is explained below.

SWOT analysis

Africa

Strengths

Nokia has leading supply in terms of network and selling in comparison to other cell phone companies internationally. The excellent and proficient team of staff supports this.

The company products are customer friendly and all-inclusive making them to have great demand.

There is as well a wide variety of products for every class of consumers.

Weaknesses

The price offered by company to its products is relatively high in comparison to similar products of other companies

Flimsy high end merchandise portfolio

Opportunities

With a diverse range of its technologies its features, products, and prices suit all the people thus giving it competitive advantage

With the varying standards of living and buying power of individuals, Nokia can aim at the appropriate clients at the right time to achieve the most from the condition.

Technology field in telecommunication is growing fast and more individuals are developing concern in the sector

Threats

Rising of competitors like Motorola, Samsung, Sony Eriksson, Apple, and Cingular

Development and preference of WLL network technology by competitors whereas Nokia offers CDMA network technology.

(McGinty, & Valentino, 2010, pp. 1-2)

North America

Strengths

The monetary feature is very sturdy in case of Nokia because it has numerous profitable businesses

The company products are customer friendly and all-inclusive making them to have great demand.

There is as well a wide variety of products for every class of consumers.

Weaknesses

There is lack of attention to the lower class in terms of targeting advertising toward them.

The service centers are a handful in many countries of these two markets and thus there is no good after sales service

Opportunities

It has an opportunity to augment its sales in addition to the market share.

Through the intensive advertisement and efficient market communication, Nokia has an opportunity to strengthen its reputation in technology field, boost its sales, and generate excellent brand image amid the people.

Threats

Rising of competitors

Competitors offering mobile phones at cheap prices, after sale services, and better technology allowing new features, and models

Development and preference of WLL network technology by competitors whereas Nokia offers CDMA network technology

(Jones, 2001, pp. 3-5)

Difference between North American and African market

The market share of Nokia in North America has been declining noticeably from the year 2002 due to the failure, by the company, to detect early enough the technology preferences of American clients. For instance, the shortage of flip phones, coupled with lack of vast social networking and some utility relevancies made Nokia lose in this market.

On the other hand, in the African market, Nokia digs great returns. Nokia is the leading mobile phone company in Africa. In addition, Nokia has promised greater technological attention in the market (McGinty, & Valentino, 2010, pp. 3-4). The success in this market is due to its targeting right on the tastes of its clients. As regards devices, the Nokia 6300 series is the mainly liked device in this market.

Surviving in the competition

To carry on in case where there are elements like Samsung and Apple in its market in Africa and North America, Nokia should practice cost reduction that is effective currently and in the future. In addition, Nokia should also practice differentiation policy (Jones, 2001, p. 2). Differentiation policy means offering diverse products from its competitors to achieve competitive advantages centered on its African and North American market.

Suggestions

Nokia Company ought to assess the technological ways of its rivals, such as new features and models, and their degree of discounts and the prices for products so that, as they execute their policies, they can surpass them. The manner of advertisement selected by the Nokia Company ought to be dissimilar from that employed by the competitors. For example, they can use online marketing to get to many clients. Though some methods might be costly in the short run, their gains in the end are worth it.

Conclusion

This paper presents Nokia as the leading company in the telecommunication sector. The company is growing daily in technology field. It has a great opportunity to grow. However, the company is loosing in its North American market. Additionally, it faces enormous competition in both markets that could cause its downfall if not well managed (McGinty, & Valentino, 2010, p. 5).

Reference List

Jones, D. (2001). Trial by Fire: A Blaze in Albuquerque Sets off Major Crisis for Cell-Phone Giants. Wall street journal, 1(1), 1-5.

McGinty, T., & Valentino, J. (2010). Your Apps Are Watching You. Wall street Journal, 1(1), 1-5.