Nokia’s 5G Coverage in the North American Region

Subject: Case Studies
Pages: 2
Words: 583
Reading time:
3 min
Study level: College

Introduction

In the contemporary age, many organizations encounter serious challenges that affect their position in the global market. Managing such difficulties and promoting further growth becomes a crucial task, and many executives resort to strategic planning (Abraham, 2012). As such, the Nokia Corporation is suggested to have experienced a severe issue when promoting its 5G services in North America, failing to provide the residents of this region with the necessary coverage (AP News, 2021). In the long term, this event might account for a significant drop in the enterprise’s productivity, limiting its growth and creating additional obstacles. The current paper discusses the 5G coverage problem encountered by Nokia in the North American region, discussing the organization’s structure and stating how this issue might affect the company’s strategies.

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Main body

Nokia is a well-recognized enterprise in the technological industry, one of the leading corporations that offer electronic devices and network services. The Board of Directors manages the firm’s operations while also being influenced by the President and CEO, external and internal audits, and the general meeting of shareholders (Leadership and Governance, n.d.). In its corporate governance structure, Nokia divides the responsibilities for the organizational and operative activities between the Board of Directors and Group Leadership team, respectively. In addition, the connections between the governance elements are two-fold, allowing entities to impact the parties connected to it.

The technological and electronic device industry continues to grow in the current age, with numerous enterprises introducing novel technological advancements. The upcoming worldwide transfer from 4G to 5G networks is a beneficial event for the technological corporations aiming to strengthen their presence on the international market (Townsend, 2019). Companies such as Samsung, Verizon, and Ericsson have recently introduced 5G coverage in the majority of the world’s regions, including North America (Townsend, 2019). However, North America has become a challenge for Nokia, which was unable to establish its 5G services in this area. Occupied by the USA, Canada, and other countries, North America is an essential part of Nokia’s customer targets (Lamberg et al., 2021). In this regard, failing to introduce 5G network coverage in the North American market can tremendously decrease Nokia’s competitiveness, leading to severe productivity reductions.

Although 5G networks are not yet distributed worldwide, they are already considered to be the systems that will be utilized for accessing the Internet in the future years. Currently, the majority of network providers and phone distributors slowly transform their devices to be compatible with the 5G network (Rost et al., 2016). Considering that 5G possesses exceptional speed and bandwidth compared to its previous analog, 4G, it is proposed that most developed countries will switch to the usage of 5G networks in the upcoming years (Fletcher, 2021). From this perspective, Nokia can lose a tremendous amount of its customer market in North America by being unable to offer these services. With customers switching to network providers that offer 5G, this challenge has the potential to affect the company’s growth strategies and limit future development.

Conclusion

To conclude, the 5G network coverage issue that was encountered by the Nokia corporation in the recent year was described in this paper, demonstrating that this obstacle can extremely decrease the corporation’s profitability. It is evident that the failure in North America has weakened the enterprise’s standing and can further diminish its position, as well as the customers’ interest in its services. Thus, Nokia’s next endeavors in this area will be especially significant and can determine the future of the firm in the technological industry.

References

AP News. (2021, April 20). Nokia profit dips as it sees challenges in US market for 5G. Web.

Abraham, S. C. (2012). Strategic management for organizations. Bridgepoint Education.

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Fletcher, B. Nokia cites mobile progress but braces for challenges in 2021. Fierce Wireless. Web.

Lamberg, J.-A., Lubinaitė, S., Ojala, J., & Tikkanen, H. (2021). The curse of agility: The Nokia Corporation and the loss of market dominance in mobile phones, 2003–2013. Business History, 63(4), 574–605. Web.

Leadership and governance. (n.d.). Nokia. Web.

Rost, P., Banchs, A., Berberana, I., Breitbach, M., Doll, M., Droste, H., Mannweiler, C., Puente, M. A., Samdanis, K., & Sayadi, B. (2016). Mobile network architecture evolution toward 5G. IEEE Communications Magazine, 54(5), 84–91. Web.

Townsend, W. (2019). Who is “really” leading in mobile 5G, part 5: Global carriers. Forbes. Web.