The first component to be considered is power distance, defined as society’s attitude towards the inequality of the society’s members. Thus, the higher this parameter, the easier it is for people to perceive the hierarchical structure. This is the situation in Algeria since this country’s level of power distance is estimated at 80 points – twice as high as in America (“Country comparison,” n.d.). The following criterion, individualism, allows for an even better assessment of this situation. America, unlike Algeria, shows an extremely high level for this indicator, 91, being one of the most individualistic cultures in the world (“Country comparison,” n.d.). However, this parameter is given much less importance in Algeria, which signifies a more collectivist culture.
Masculinity, in turn, reflects the values that are present in society. As in the case of America, a high parameter demonstrates a desire to achieve the best. A lower rate, as in Algeria, corresponds to a more feminine culture, in which the primary value is ensuring a high quality of life (“Country comparison,” n.d.). In this context, America demonstrates a continuation of individualism since the country’s entire culture is aimed at winning. The last parameter to be considered, uncertainty avoidance, refers to society’s attitude towards changes. Algeria is a highly traditional country in which there is a strong need to establish specific rules (“Country comparison,” n.d.). On the other hand, America shows a slightly below average parameter, reflecting some flexibility in accepting new courses. However, the difference between these values is the smallest for the two countries, which means their maximum similarity among all the principles considered.
Thus, Algeria and the United States are in many ways opposites of each other, showing contrasting meanings in fundamental parameters. This means that the cultures of these countries are incredibly different, which must be taken into account. The corporate culture in the new branch should be strictly hierarchical, with clearly defined roles, and the entire work environment should be subordinated to achieving a single goal. Only under such conditions can the enterprise exist in the realities of the Algerian culture. The subordination of the people of this culture to the hierarchy and the common cause can be a powerful tool for achieving effective results. However, a detailed analysis of the culture, situation, and market nuances is required for its full implementation.
Country comparison. (n.d.). Hofstede Insights.