South Korea had a negative environment for business, especially for foreign companies. The crisis of 2008 and the further economic decline of the country only increased concern among global investors; hence, many left the country to avoid financial losses. Furthermore, it is important to remember that South Korea has a threat coming from its neighbor North Korea. The probability of being involved in a war is a serious matter for the business. However, the situation has improved a lot since 2016 because of the change in national legislation and the business environment.
Despite the existing difficulties, it is possible to hedge or minimize financial risks by developing an individual business in Korea. First of all, it is required to focus attention on those areas that are dominant in the modern market of the country. In particular, the production of modern electronic gadgets is an advanced and developed sphere in South Korea. Many foreign investors use this region as a center for the development of digital technologies, and this fact may be used profitably. Using market participants as a target audience, it is possible to attract the attention of consumers through a competent marketing policy and secure personal business from bankruptcy. Also, despite the tense foreign policy, establishing contact with North Korean neighbors and creating partnerships and mutually beneficial ties may contribute to finding relevant sales ideas. If such a measure is taken, it is likely that no risks will jeopardize the existing business and adversely affect the course of work.