Toyota Company Commercial and Industry Level Strategies

Subject: Strategy
Pages: 4
Words: 834
Reading time:
3 min
Study level: Bachelor


Toyota Motor Corporation is a global institution that specializes in the manufacture and promotion of motor vehicles. The company was started in the year 1937 and has a workforce of over 317,734 people worldwide. The company is also the world’s largest automobile corporation through manufacture. This paper discusses the Toyota Company in the year 2009 and its commercial and industrial level strategies to uphold its objectives.

Corporate-level strategy

The kinds of corporate-level approaches that the corporation is following in accomplishing its goals are abundant. To achieve these goals, the organization has had to systematize its operation and performance stratagems. Since the company’s line of business is primarily in a motor vehicle, the company strategized a method in which it could handle its contenders in addition to controlling its intercontinental services. In the same year, the corporation had loads of recalls of its defective vehicles and this rendered a catastrophic shift to the way that the foundation dealt with its clientele. Since the company is also in the trading of resources rather than the exchange, it has had to augment its market pedestal and output level in such a way that it could achieve enhanced and newer markets principally in the third world nation-states (Hill and Jones 99).

The newer marketplace has also called for the preamble of newer approaches that are indispensable for any company’s continued existence. Therefore, the Toyota Company has employed newer ways and means to counteract its automobile competitors by introducing newer and pocket-friendly automobiles in the market like the three-door Toyota Vitz vehicle. This has helped the establishment achieve a superior marketplace that is not tangential. This achievement has been coupled with a budget that is economical and achievable. The commercial level strategy plan that the corporation has come up with is very necessary and fundamental in increasing the company’s future profits while stamping its influence in the market. The diversification has increased the company’s market allotment even though it deals with only one type of merchandise (Hill and Jones 101). This is an important aspect of the trade bazaar. This is an insight into the fact that a business cannot survive on one reserve. The life of a corporation is majorly based on its market outreach and the type of products that an organization transacts on.

The potencies of this approach are abundant and apposite due to the surroundings that the company operates. Consequently, the Toyota organization is justified in increasing its market overseas rather than Japan to augment the setting of operation. These opportunities in the strategy can help the foundation transform its weaknesses into strengths and expand the company’s maneuvers in the automobile industrialization market (Hill and Jones 98).

Business-level strategy

Business-level approaches are termed as synchronized and incorporated sets of commitments that an establishment uses to expand cutthroat benefits over its competitors. The Toyota company in the year 2009 and employed very many commercial strategies as a move to gain market control over its competitors. The strategies were based on the policies of the marketplace that the corporation serves, the target group it had, and how those requirements would be fulfilled. Therefore, the company in the opening looked at the innermost needs of its customer and found out that after the recall predicament, the market and needs of its corporation were majorly shifted to the youthful populace that consisted of people who were less than 45 years. Therefore, the company decided on a strategy that marketed it to these young people with a solitary objective of raising its profits (Hill and Jones 100).

The corporation also viewed the recall of its faulty cars as a way of increasing customer relationships. This business strategy was indispensable because it helped the establishment bring in improved confidence in the clientele and simultaneously augment the purchaser’s aggressive benefits. In doing this deed, the company furthermore gained a technique in which it handled its five nonspecific strategies to take in an arrangement that created an exceptional and cost-friendly market approach. The strategy that the institution formulated in the same year proved to be cost effectual because many people looked for ways and means that they could acquire a motor vehicle from the company at a reduced charge than in the other companies (Hill and Jones 106).

The introduction of newer car models also strengthened the company’s delineation stratagem because it could finally have power over the consumers’ point of view on the company’s automobiles (Hill and Jones 97). This was pertinent because many people started buying vehicles from the company that was age-targeted and advantageous to them.


In conclusion, even though the Toyota Company is recognized internationally. The manufacture and assembly company has faced countless tribulations. These problems have led to a decrease in the number of cars bought from the organization due to the recalls that it has had. With these problems, the company has employed newer strategies that have helped it increase its market base while at the same time augmenting its demand in the market.

Works Cited

Hill, Charles W and Gareth R Jones. Theory of strategic management with cases. London: Charles W. L. Hill, Gareth R. Jones, 2010.