Toyota Motor Corporation in Australia

Subject: Company Analysis
Pages: 3
Words: 799
Reading time:
3 min
Study level: College

Toyota Motor Corporation in Australia orients in its activities to the sustainable practices in order to overcome sustainability issues associated with the environmental protection and usage of resources.

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To protect the environment and community’s interests, Toyota should focus on implementing strategies developed to improve the technologies of the car production in relation to vehicle design, reduction of greenhouse emissions, orientation to recycling processes, use of innovative materials, and reduction of the energy usage (Dunphy, Griffiths, & Benn, 2003).

To protect the environment and develop the company’s capacities within the sphere of sustainable production, Toyota should implement a range of effective strategies in order to respond to the needs of the community.

The implementation of the innovative technologies which can reduce the negative effects on the ecological system of the region is the first step.

The main strategies which should be implemented within the company are the development of the sustainable car design with references to using more efficient materials; the improvement of a supply chain; the focus on research and development in the company; and the introduction of technologies orienting to reduce waste and the usage of resources.

The development of the sustainable car design with using of more efficient materials is necessary to contribute to the effective usage of resources. According to the principles of Biomimicry research, it is necessary to focus on the development of the more sustainable car design, paying more attention to aerodynamic possibilities of forms and materials.

Furthermore, the usage of innovative technologies should be based on simple design and environmentally friendly strategies. Toyota is able to shift to the usage of light metals and cast materials in the production of the developed hybrid and fuel-efficient vehicles to make the process more sustainable (Innovation for the Automotive Industry, 2012).

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The improvement of a supply chain is the next effective strategy which should be implemented in Toyota company to reduce the greenhouse gas emissions and optimize the usage of resources. From this point, the optimization is necessary for improvement the work of the supply chain and the company’s logistics. Toyota should continue its participation in the Ecostation program to reduce possible gas emissions.

To achieve the high results, it is important to reduce the transport operations within the supply chain and to use software calculating gas emissions effectively (Toyota: Respect for the planet, 2013).

Furthermore, Toyota should review the strategies in choosing suppliers and focus on those ones who share the company’s sustainability principles. As a result, the main purpose of Toyota in relation to sustainability and environmental protection can be achieved while focusing on effective emission reduction technologies.

Toyota is one of the leading companies within the industry. To preserve the leading positions, the company’s production should be oriented to the constant research and development basing on the implementation of the innovative technologies necessary for reducing environmental pollution and implementing recycling technologies.

The research and development sector of the company should be discussed as the priority for investment because of the necessity to find new approaches to creating high-quality vehicles responding to the principles of sustainability.

If the long-term goal is the orientation to the production of vehicles less reliant on fuel, the short-term goal is the focus on innovations to continue production of hybrid environmentally friendly vehicles (Toyota Sustainability Report 2012, 2013).

At the Toyota plant in Altona, it is necessary to implement technologies to reduce waste and usage of resources. Toyota should implement technologies to guarantee the efficient usage of energy and water, to provide recycling systems for water and waste, and to reduce soil and water contamination (Toyota Australia Sustainability Report 2012, 2013).

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The implementation of innovative technologies is the prolonged and expensive process. That is why it is necessary to focus on the costs and benefits of the process. The benefits of implementing innovative technologies are based on the significant reduction of resources use and a decrease in waste and emissions.

The Cost/Benefit Analysis for Implementation of Innovative Technologies

Innovation Costs Benefits
Innovative technology for efficient usage of energy
  • Project development
  • Equipment
  • Installation
  • Employee training
  • Interruption of the current process
  • The reduction of threatening gas emissions
  • The reduction of costs
  • The intensification of production
  • The optimization of resources
  • The preservation of the natural resources
Innovative technologies for recycling water and waste
  • Project development
  • Equipment
  • Installation
  • Employee training
  • Interruption of the current process
  • The reduction of costs
  • The introduction of the effective innovative system
  • The improvement of the water management system
  • The contribution to the environment protection
  • The reduction of technological waste
Innovative technologies for reducing water and soil contamination
  • Project development
  • Equipment
  • Installation
  • Employee training
  • Interruption of the current process
  • The contribution to the environment protection
  • The reduction of water and soil contamination
  • The contribution to the sustainable image of the company
  • The reduction of negative effects on the community


Dunphy, D., Griffiths, A., & Benn, S. (2003). Organizational change for corporate sustainability: A guide for leaders and change agents of the future. USA: Routledge.

Innovation for the Automotive Industry. (2012). Web.

Toyota Australia Sustainability Report 2012. (2013). Web.

Toyota: Respect for the planet. (2013). Web.

Toyota Sustainability Report 2012. (2013). Web.

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