Toyota’s Approach and Three Concepts of Responsibility
Toyota’s approach to social responsibility relates to the three concepts of social responsibility in various ways. First of all, the company has a responsibility to distribute its profits wisely, which it does by investing in building and upholding its positive image. Second, it has a stakeholder responsibility, which entails considering the stakeholders’ opinions when opting for a more sustainable approach and educating them of steps taken in that direction. In terms of societal responsibility, Toyota fulfills it by designing and producing vehicles that help reduce negative environmental impacts.
Toyota’s View of Sustainable Mobility
As the Toyota Way embarks on fulfilling three goals, such as empowering people, improving their products, and building trust, the view of sustainable mobility helps it achieve these goals. The improvement comes from new energy sources, trust is ensured by establishing partnerships with stakeholders, and the people are empowered by opportunities to find new solutions. It empowers not only its workers, but also the consumers by showing them how harmony between comfort, convenience, and environment could be achieved.
Toyota National Part Project
The grand given by Toyota in support of the U.S. National Part has yielded positive results for the company. Research done by Toyota shows that it is leading among other large vehicle companies in areas of technological development and environment protection. It works in the realm of raising awareness of the company’s environment-friendly message and cutting-edge technology and in the realm of familiarizing customers with the company’s products.
Toyota’s Future Reputation Strategies
A valid suggestion for Toyota would be to consider the customer’s concerns with the working environment of its employees. Research shows that such problems as presenteeism and lack of motivation stem from job strain and poor leadership (McGregor et al., 2018). For customers, it is essential to know that the products they buy are made ethically by people who are paid fairly. Therefore, it would be highly beneficial to emphasize the company’s healthy and equal working environment publicly.
References
McGregor, A., Ashbury, F., Caputi, P., & Iverson, D. (2018). A preliminary investigation of health and work-environment factors on presenteeism in the workplace. Journal of Occupational and Environmental Medicine, 60(12), e671–e678.