Walt Disney Company: The SWOT Analysis

Subject: Company Analysis
Pages: 6
Words: 552
Reading time:
3 min
Study level: Bachelor

Selected organization: Walt Disney

Strengths Weaknesses
  1. Reputation of the brand
  2. Strong product portfolio
  3. Diversification of business
  4. Acquisition competency
  5. Product localization
  1. Limited opportunities for growth resulting from acquisitions
  2. Heavy dependence on the American market
Opportunities Threats
  1. Expansion of production to new markets
  2. Growth of paid TV industries in growing markets or economies
  1. Rise in the rate of piracy
  2. Stiff competition
  3. Growth in the online movie renting industry


One of the methods the Walt Disney Company employed for strategy building was the SWOT analysis. The table lists some of the strengths, flaws, opportunities, and dangers. Universal Studios and Six Flags were the most serious competitors. Although they posed no threat to the firm, their results revealed that they still had a lot of work to do to achieve Disney Parks’ success. The company was likewise new, but it was manageable (Schickel, 2019).

The company has since responded to the requirements of many social groups. For example, it has created broadcasting shows that appeal to children’s interests as well as family-oriented programming that appeal to parents. Furthermore, programs on relationships and love are popular among middle-aged adults. The corporation has built rest and refreshment spaces that can accommodate diverse groups of people, as well as airlines that allow travelers to fly to exciting destinations. Both the youngsters and their parents enjoy these settings because they can readily relate to the events that occur there. These advances have resulted in the company’s rapid global expansion. Its corporate image has been recognized, and it now has a prominent position inside the company.

The internal study of the Walt Disney Company contains strengths, shortcomings, and financial analyses. This company’s great strength is found in its interactions with numerous business organizations. This is beneficial since the organizations may help each other in a variety of ways. Second, the corporate image generated by the company’s branding has the extra benefit of making the process of starting new enterprises and developing new items in the market easier. For example, the company’s entry into the phone sector is straightforward due to its established corporate brand.

The company’s problems arise from the continual turnover of senior executives in management roles. This has an impact on the company’s basic operations since different individuals think differently, which impacts the application of numerous policies. Again, the organization has a large workforce, making communication and coordination challenges, among other things (Lewis, 1986).

The financial analysis of the corporation is critical since it impacts every aspect of the Walt & Disney Company’s operations. The company’s strength is best measured in terms of the company’s steady financial condition. The company’s problems, on the other hand, stem from the money allocation ratios in various business areas.

The possibilities and challenges that the organization will face are examples of external forces. First, the idea of “making this globe a tiny home” allows the Walt Disney Company to open stores in a variety of nations. The airline service should be available all over the world. Additionally, diversifying into water-related enterprises would benefit their customers.

Threats that have a significant impact on the organization are those that are in line with various countries’ governance policies. The problem is to keep up with these regulations and any modifications that occur. Furthermore, the market’s competitive character poses a significant danger to the organization. Some rivals are easily identifiable, while others are not.


Lewis, W. C. (1986). The effect of brand advertising on company image: implications for corporate advertisers. Journal of Advertising Research, 26(6), 54-59.

Schickel, R. (2019). The Disney version: The life, times, art and commerce of Walt Disney. Simon & Schuster.