Whether Online Digital Platforms Help Organizations Recruit

Subject: Employee Management
Pages: 1
Words: 292
Reading time:
< 1 min


In recent years, the popularity of online platforms has been growing, new opportunities are emerging, and various services are being integrated. Digitalization has also affected the recruitment process: more and more people apply for work using particular sites, applications, or email. This research’s main issue is to investigate whether online digital platforms help organizations recruit effectively and efficiently.


To explore the use of online platforms is in the recruitment process.


To establish how effective and successful the use of online platforms is in the recruitment process.

Literature Review

Baum and Kabst (2014) study compares traditional recruitment and digital methods and states that online recruitment is more attractive for applicants. Moreover, researchers conclude that the digital recruitment process has “a significant positive effect on the employer knowledge of potential applicants”. The effect of online recruitment advertisement and website appears effective. The research of Gilch and Sieweke aims to highlight the importance of the digital transformation of any organisation. Digital recruitment helps “to hire employees with ITrelated KSAs”, which in turn leads to organisation digital transformation. Karácsony et al. explore how young people prefer to enter the job market. The researchers state that 74% of young people will look for a job digitally. Hence, to attract the younger generation, recruitment should mainly occur online.


  • Mixed-method.
  • Quantitative: questionnaire.
  • Qualitative: in-depth analysis.

The research will combine statistics and qualitative data for higher relevance. Based on the survey results, we will critically analyse whether online recruitment helps their organisation recruit effectively and efficiently.


  1. Compile a questionnaire.
  2. Contact representatives of human resources departments of different enterprises.
  3. Conduct survey via telephone communication/online.
  4. Critically analyse the results.