📄 Essays on Marketing Project

Marketing is critical business task. To find different marketing project examples, you can check various studies and business databases.

Essay examples can improve your writing and help you learn how to market your product or service more effectively. In addition, find out how other businesses have approached marketing projects and how other students have analyzed them.

A Process Improvement Plan: Process and Its Steps

Wild Dog Coffee Company is a business which aims at upholding the highest standards of quality and providing the best possible service to customers. One of the iconic beverages served by the store is the cappuccino which is enjoyed by numerous customers every day. In order to ensure that new...

A Hobby Store for Sports Cards and Memorabilia

Executive Summary This business plan describes a concept of a hobby store for sports cards and memorabilia in run by Pani’s Cards and Memorabilia Ltd., a small start-up in Mascouche Quebec. The store will sell sports cards, and memorabilia from Upper Deck, Leaf, Optic. Additionally, the store will sell rare...

Project Management Skills to Overcome Potential Failure

The percentage of information system (IS) failure is very high. Almost 25 percent of the projects undertaken fails. A project is said to have failed when the project budget overruns by 30 percent or more, the project schedule is overrun by 30 percent or more, and/or the project was canceled...

Managing Resources: Project Planning and Control

Project planning, an inevitable part of project management, involves a set of schedules such as Pert charts, Gantt charts, etc. Thus it plans and thereafter reports the progress of design within the project environment. According to the objective and defined scope of the project, appropriate methods for designing the project...

Healthy Milk in Dubai: Marketing Research Process

The first step in any marketing research process is to identify the key objective of the project. Research is a source of information that is not yet available to make the right decisions. In the current context, there are three distinct objectives – analyzing the potential market, evaluating the current...

Heuristics to Schedule Resources in Multiproject Environment

Resources constraints are one of the three elements a project manager should consider during planning, together with technical and physical constraints. Resources are personnel, equipment, materials, and financials. Hence, the task of a manager is to evaluate the resource demand, among other things, based on the projects that have to...

The Vasa Project’s Major Problems

There were six central issues with the Vasa project. The king (user) altered the initial specifications when the project had already advanced, and the project manager Hybertson was unable to accommodate these new requirements. The project manager had no provision for making additions or adjustments to the initial specifications. The...

Resource Plan of a Project and Its Importance

Resources are essential since they dictate the success of any project and the delivery of the targeted results in a timely manner. Stakeholders and managers will need to list and analyze such requirements. The first one is that of labor, and it will summarize “the roles, responsibilities, and skill-sets required...

Helpmewrite.ai Software’s Feasibility Research

The report presents extensive feasibility research of Helpmewrite.ai, which is writing Software that aids paralegals and lawyers to promptly constitute high-quality legal documents. The report will help significantly examine the feasibility of the proposed innovation plan by recognizing probable complications prior, thus averting them from happening by preparing for their...

Moving In Ltd.: Project Initiation

Purpose of Document This document is about a new plan for the renovation of the new premises for Moving In Ltd. The document outlines the activities that are to be carried out together with their timelines. The plan is in place to ensure that smooth transition takes place. However, there...

Tools for Developing a Plan for Auto Dealership Targeting Millennials

The National Automobile Dealers Association unveiled a completely new analytical tool in 2020, which is currently available to a selected group. This platform provides the members with the ability to navigate, observe, and compare a myriad of reports that assess data from multiple sources (“New NADA Analytics unveils for 20...

Sonicare Electric Toothbrush: Marketing Plan

Introduction This section provides a sample marketing plan for Sonicare Electric toothbrush. Sonicare, which is a division of Sonic Technology of Philips, is dedicated to producing various electric toothbrushes. Before Philips’s acquisition of Optival in 2000, Optival was responsible for the production of Domestic appliances and Personal care. Its acquisition...

Smiley Growth Company’s Marketing and Competition

Introduction Smiley Grow is an upcoming New Zealand firm that specializes in nutritional products. The firm manufactures most of its products for the purpose of exportation. The production currently takes place in the home country in New Zealand. Its current market is in Hong Kong, Shanghai, Guangzhou, and Shenzhen. However,...

Jeep Company’s Marketing Management and Planning

Introduction The findings of the situational report carried on JEEP revealed significant situational factors that the company faces. The results will consequently demonstrate the significance of marketing management and plan to ensure that the company remains competitive and profitable in the Australian market. JEEP is an automobile subsidiary and a...

The Hoverbike Product’s Marketing Mix

Marketing Mix Marketing mix is a set of tools that are used by the company to introduce a product on the market (Mindtools.com par. 7). It includes four elements that are connected with each other, and they are equally necessary for the success of the marketing strategy. The central objective...

Toyota Motor Corporation’s Marketing Plan

Marketing is one of the most significant activities in any organization as it acts as a direct determinant of the number of customers in an organization and organizational competitive advantage (Perreault, Cannon & McCarthy, 2010). One of the organizations in the world that has excelled in its marketing is Toyota...

Costco Wholesale Corporation Promotional Strategy

Wholesalers face tough competition in the organic food industry. To maintain a competitive edge as an organic food wholesaler, Costco Wholesale Corporation should effectively utilize the four marketing promotional mix strategies. Importantly, as products, organic foods are not consistent in meeting consumer demand. Therefore, it is necessary to maintain quality...

KirkEL Company’s Marketing Plan

Introduction Since it’s established in mid 2005, KirkEL Company popularity has become immense especially in health and cosmetic products. Its full potential was realized when it shifted its focus from marketing and promotion of health products to development of innovative natural, gentle and effective skin care products. It provides customers...

Apple Company’s Market Entry: Marketing Plan

Executive Summary Apple, Inc. is a leading manufacturer of communication devices and computers globally. The company also specializes in digital music, software, and hardware solutions (Apple, Inc. 2010). Its product lines, particularly the Smartphones and iPads, are regarded as quality and innovative. The Apple brand image is strong in the...

Protein Drink’ Products: Small Business Marketing Plan

Analysis target market The Canadian ready-to-drink beverage market is highly competitive. There are different firms in the industry, which offer various protein products and other beverage products in the market. The industry classifies protein products under sport nutrition. In 2009, the market recorded a slow growth. However, the slow trend...

Ocean Beauty Center: Marketing Strategy Plan

Market Definition The Ocean Beauty Center targets to serve female clients who are in need of beauty services within the region of Al-Ain. The market segment for the beauty center is further divided into high-end and low-end customers. The high-end customers consist of those in the high income bracket who...

The Chipotle Restaurant Marketing Plan

Marketing Strategy The presence of highly competitive products in the modern business environment compels many organizations to develop and implement apt marketing plans. The Chipotle Restaurant will adopt a marketing strategy that will seize the interests of many consumers in accepting its new cuisine. The restaurant will target the high-income...

The Infinite Mobile Apps Company Marketing Strategies

Executive Summary The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced much of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing a product...

Starbucks Company’s Social Media Plan

Starbucks acknowledges that social media enables the company to meet its anticipated and loyal customers’ objectives. The company wants to have a presence in the worldwide market. The firm uses Facebook, Google, Instagram, Twitter, and even Pinterest for its customers. Starbucks Background Information Starbucks Company started its operations in March...

Procter and Gamble Company’s Operations

Introduction The dynamic nature of modern societies has led to the development of several types of businesses. Among the types of businesses initiated are Business-to-Government (B2G), Business-to-Business (B2B), and Business-to-Consumer (B2C). In the United States, various enterprises engage in types of businesses. For instance, Procter and Gamble Company (P&G), which...