Geographic Segments
Geographic segments are majorly based on the typical attributes of the targeted area. One of the major segments is by region, which may sometimes be referred to as an entire continent. Regional segments in the global market are identified based on consumer tastes in different products and services. This may include individual countries. The other geographic segmentation is done based on the prevailing climatic conditions and their effect on the products or services rendered. Also, the geographic segmentation is based on the population density of an area like a metropolitan area. On this basis, consumers are classified according to their beliefs or background preferences.
Demographic Segments
It is considered one of the common marketing segments used by global companies. It is done based on the age group. This is done on the issue that there are items that can be used only by children, others for teenagers, youths, and adults. The other segmentation under this is done based on gender. There are products that are specifically meant for ladies and others for men. There is no mixture involved. Then there is segmentation done based on the family size. This is commonly applied by food manufacturing companies. There is also segmentation based on occupation and social class. This is based on the fact-specific classes of individuals who make their purchases on specific items depending on the level of income and taste. Commodities can also be segmented based on religion, tribe, or ethnic group.