How is e-Business Shaping the Market

Subject: E-Commerce
Pages: 3
Words: 901
Reading time:
4 min

Research Question

What are the current trends that e-business sets, and how do these trends affect the global market?

Thesis Statement

E-business radically shapes the market and influences offline businesses by setting such trends as quality orientation, AI and technology implementation, optimization and personalization of customer experience, integration with social media, and cross-channel marketing.

Scholarly Article 1

Ramasubramaniam, R., & Chandrasekaran, N. (2018). An empirical analysis of customer experience in the e-business supply chain. European Journal of Economics and Business Studies, 4(2), 153-165. doi:10.26417/ejes.v4i2.p153-165


The article by Ramasubramaniam and Chandrasekaran (2018) provides an empirical analysis of customer experience in the e-business supply chain. It aims to compare the customers’ perception of routine and non-routine transactions. The article’s findings are supported by studying the impacts of e-business on logistics support functions and the survey conducted among 284 respondents. The author summarizes the study’s results and provides data analysis regarding delivery interaction, information adequacy, and satisfaction level.

The quality of this source is evident due to its empirical evidence. Ramasubramaniam and Chandrasekaran (2018) apply a conceptual model of customer experience based on the multiple channels of interaction with clients implemented in the e-business supply chain. The study’s findings are relevant to the research as they reveal the difference in customers’ perception of routine and non-routine transactions. Such results identify important trends for the e-business sector, namely, the need for physical, information, and financial flow to align with customer interests and emphasize the importance of payment mode for clients’ experience.

Scholarly Article 2

Aktymbayeva, A. S., Koshkimbayeva, U. T., Zhakupova, A. A., Alimgaziyeva, N. K., & Amir, B. M. (2018). E-commerce evaluation and e-business trends. International Journal of Innovative Technologies in Economy, 1 (13), 59-63.


This article explores e-business models and focuses on identifying the contemporary trends in the industry. The authors identify the impact of information and technology on the global market, emphasizing the ongoing transformation of businesses in the era of web 2.0. This article’s findings are supported by the relevant research and the survey data used to assess e-commerce success and determine the current trends of e-business. The authors claim that e-business is a critical competitive strategy that significantly influences the market.

This source can be regarded as credible, and its quality is supported by a detailed investigation of the subject. The authors provide a summary of the previous findings and identify the need for further research on e-commerce trends. Data analysis, prediction, and decision-making are recognized as the primary tools of e-business operations management. This source provides information relevant to the research as it determines the trends in online business, such as the necessity to meet customers’ needs 24/7, personalize services, and develop online communities to expand business opportunities.


Bak, O. (Ed.). (2018). E-business and supply chain integration: Strategies and case studies from industry [Kindle Edition].


The book by Bak (2018) analyzes how the implementation of e-business technologies can increase the company’s performance in production, logistics, distribution, sales, and customer services. For instance, it examines the real case of the National Health Services as an example of an e-integrated healthcare supply chain. Another example that supports the author’s idea is the implementation of smart technologies in the agrifood industry. Thus, the book provides evidence on how e-business implementations can be integrated into numerous sectors.

This source’s quality can be evaluated as high since it examines supply chain theories and provides cases illustrating the positive effects of e-business tools on the market. At the same time, the author warns readers about the adverse outcomes of poor management. This source is useful for the research because it focuses on the implication of new technologies that constitute an integral part of e-commerce. Technological solutions are highly relevant in e-business as they allow for achieving higher productivity.

Non-Scholarly Source 1

MacKechnie, C. (2017). The effect of e-business on customer service.


This article explores how e-business has changed the market and how companies now sell their products and services. MacKechnie (2017) claims that the number of businesses willing to join the e-commerce revolution is growing. The author studies the following aspects of e-business and its impact on customer experience: an altered definition of service, a designed knowledge base, a customer relationship management tool, mass customization, and exceptional service.

This source is compliant with the principles of currency, relevance, authority, accuracy, and purpose. The article offers a contemporary perspective on e-business trends in shaping the customer experience. It provides a summary of key indicators that tech-savvy online companies implement to improve their service quality. The application of the methods offered in the article allows for a personalized and efficient customer experience. Therefore, this source discusses the subject relevant to the research, emphasizing the importance of client-oriented approaches in e-business.

Non-Scholarly Source 2

Braver Corporation. (2019). The impact of e-commerce on businesses?


The article by Braver Corporation (2019) aims to analyze the six primary trends in e-commerce in the global market. It suggests that the e-business industry is expected to keep growing and emphasizes the need to design international strategies in accordance with the region and category. To support their idea, the authors examine the contemporary trends in sustainability, free returns, e-commerce technology, social media, as well as AI and QR code implementation, emphasizing the impacts of e-business on the global market.

This article passes the test for currency, relevance, authority, accuracy, and purpose. It complies with the research question, identifying the modern trends of e-business that determine the development of various industries worldwide. In particular, Braver Corporation (2019) emphasizes how a Progressive Web App approach can enhance the customer experience and how social media provide a platform to start cross-channel marketing. Thus, this article’s findings can contribute to the research on e-business’s impact on the international market.