For this paper on operations management, the organization that I have chosen is Mcdonald’s. Mcdonald’s is one of the fastest and biggest growing international fast food restaurant chains. Mcdonald’s mainly sells burgers, French fries, soft drinks, ice creams, and milkshakes. The company cannot be said to offer a service only as their product is a worldwide symbol of good taste and a mighty brand name. Thus Mcdonald’s offers service and products both at their restaurants. The restaurant chain serves almost forty-seven million customers daily, with its outlets in nearly one hundred and nineteen countries.
As mentioned, the company offers both services and products. Both operations processes are now considered necessary by the organization. A compromise on either can result in loss of customers or devaluation of the brand name. Their products make them stand out from other fast-food chains, and their service makes their customers feel their money is well spent. Their ongoing new experiments with burgers and exciting new recopy always make their buyers visit them repeatedly. Their warm-hearted employees make customers realize that they are essential. Thus, the organization must deem operations, services, and products necessary and plan strategies accordingly.
The operations management processes and strategies in Mcdonald’s globally include goods and service design, quality, location selection, human resources, and supply chain management (Barnes, 2007). The company provides both physical goods and insubstantial services, which are homogenous worldwide as we know that no food product comes without service in restaurants. Therefore McDonald’s attention lies equally on both. The organization builds long-lasting customer relations by excelling in development and service. The second strategy that is very important at Mcdonald’s is quality maintenance. This helps customers fit any McDonald’s products in their food style.
By providing nutrition information to its customers, Mcdonald’s sends them a message that we have an item on our menu for almost everyone. Constant research is done in this area, and a lot of money is spent on continuous quality improvement. The quality of service is also never compromised, and employees are constantly monitored for this purpose.
Location selection is also an essential operations management strategy that Mcdonald’s considers. They open their branches usually around business areas or shopping malls. They try their best to introduce services according to their target audience. Mcdonald’s helps customers to reach easily to a McDonald’s outlet. Ease of reach is one factor that can never neglect in the restaurant business. The following essential operations process in line is recruiting friendly, hardworking, and able staff. Quality products require excellent people to produce, design, and deliver them. So if a company is to preserve its standing, it is supposed to do fine at hiring high-quality employees (Barnes, 2007).
At McDonald’s, this concept is never put behind. Even after recruitment, the employees are assigned tasks according to their abilities and experience. Departmentalized processes help employees achieve goals easier as every department tries to perform well in its area. The last necessary process is supply chain management. It helps decide products that have to be made from those that have to be purchased. This way, Mcdonald’s can keep a just-in-time inventory and hold no list for perishable goods. Mcdonald’s Reduce inventory costs and provide customers with fresh and delicious products (Waters, 2002).
To sum it all up, one can say that product and service quality maintenance, customization of products according to customer needs, location strategies to attract customers, provision of a customer-friendly environment, selecting the best employees, etc. are the significant operations processes that take place at McDonald’s all around the world.
References
Barnes, D. (2007). Operations Management: an international perspective. New York. Thomson Publishers.
Waters, D. (2002). Operations Management: producing goods and services. 2nd Edition. New York. Kogan Page Publishers.